<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City)"^^ . "The increasing number of plastic waste hazard already reached a crucial point in which it should be taken a serious and proper response. However, companies view this environment issue as new strategies to position their green value in the consumer’s mind and to gain competitive advantage. Green retail stores have expressed their environmental concern by utilizing eco-friendly plastic bags in their business practice. Thus, the plastic bags of several green retail stores such as Indomaret, Alfamart, Chandra, Robinson, Giant, and Transmart were chosen as object of this research.\r\nData was collected through questionnaire which distributed to 385 respondents by using purposive sampling method, which is based on the criteria of the user of eco-friendly plastic bags of green retail stores in Bandar Lampung City who got eco-friendly plastic bags after shopping in there at least twice a week. The used analysis technique is multiple linear regression analysis.\r\nThe result shows that the green brand positioning and green knowledge are accepted while attitude is denied, the three independent variables (Green brand positioning, attitude, and green knowledge) explain 69.20% of variation in the dependent variable (Green product purchase intention) while the rest is influenced by other variables.\r\n\r\nKeyword\t: Plastic bag hazard, Green retail stores, Green brand positioning,Attitude, Green Knowledge, Green Product Purchase Intention"^^ . "2018-07-20" . . . . . "Universitas Lampung"^^ . . . . . . . "1411011117"^^ . "Robert Ardeno"^^ . "1411011117 Robert Ardeno"^^ . . . . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (File PDF)"^^ . . . "ABSTRACT.pdf"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (File PDF)"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (File PDF)"^^ . . . "UNDERGRADUATE THESIS TANPA BAB PEMBAHASAN.pdf"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "small.jpg"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "small.jpg"^^ . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . . "THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City) (Other)"^^ . . . . . "HTML Summary of #32492 \n\nTHE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, AND GREEN KNOWLEDGE TOWARD GREEN PRODUCT PURCHASE INTENTION(A Survey on The User of Eco-Friendly Plastic Bags of Green Retail Stores in Bandar Lampung City)\n\n" . "text/html" . . . "HB Economic Theory"@en . . . "HD28 Management. Industrial Management"@en . .