?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+KUALITAS+PELAYANAN%2C+LOKASI%2C+KEBERAGAMAN%0D%0APRODUK+DAN+DISPLAY+BARANG+TERHADAP+KEPUTUSAN%0D%0APEMBELIAN+KONSUMEN+PADA+KOPERASI+KARYAWAN%0D%0ABLOK+F+PT+GULA+PUTIH+MATARAM&rft.creator=+RESTI+DWI+YULIAWATI+%2C+1413031051&rft.subject=LB+Theory+and+practice+of+education&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+harga%2C+kualitas+pelayanan%2C+lokasi%2C%0D%0Akeberagaman+produk+dan+display+barang+pada+Koperasi+Karyawan+Blok++F+PT+Gula%0D%0APutih+Mataram.+Metode+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+metode%0D%0Adeskriptif+verifikatif+dengan+pendekatan+ex+post+facto+dan+survey.+Populasi+dalam%0D%0Apenelitian+ini+yaitu+seluruh+konsumen+Koperasi+Karyawan+Blok++F+PT+Gula+Putih%0D%0AMataram+yang+berjumlah+%C2%B12.500+orang+dan+sampel+75+responden+yang+ditentukan%0D%0Adengan+teknik+non+probablilitas+sampling+dengan+menggunakan+accidental+sampling.%0D%0APengumpulan+data+dilakukan+dengan+menggunakan+kuesioner.+Analisis+data%0D%0Amenggunakan+regresi+linier+sederhana+dan+regresi+multiple.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+ada+pengaruh+harga%2C+kualitas+pelayanan%2C+lokasi%2C+keberagaman%0D%0Aproduk+dan+display+barang+pada+Koperasi+Karyawan+Blok++F+PT+Gula+Putih+Mataram.%0D%0ABerdasarkan+analisis+data+diperoleh+F%0D%0Ahitung%0D%0A8%2C806+%3E+F%0D%0A2%2C35+yang+ditunjukkan+dengan%0D%0Aregresi+linear+multiple+dengan+koefisien+determinasi+sebesar+%0D%0Atabel%0D%0A2%0D%0A%0D%0AKata+kunci+%3A+Harga%2C+kualitas+pelayanan%2C+lokasi%2C+keberagaman+produk%2C+display+barang%2C%0D%0Akeputusan+pembelian.%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThe+purpose+of+this+research+is+to+know+the+influance+of+price%2C+service+quality%2C%0D%0Alocation%2C+product+diversity+and+display+of+goods+to+consumer+purchasing+decision+in%0D%0AEmployee+Cooperative+Block+F+PT+Gula+Putih+Mataram.+The+method+used+in+this%0D%0Aresearch+is+descriptive+verificative+method+with+ex+post+facto+and+survey+approach.%0D%0APopulation+in+this+research+is+all+of+consumer+Employee+Cooperative+Block+F+PT%0D%0AGula+Putih+Mataram+that+totally+%C2%B1+2.500+people+and+this+research+happened+to%0D%0Aconduct+non+probability+sampling+with+an+accidental+sampling+technique+to%0D%0Adetermine+75+consumer+as+the+sample.+The+data+were+collected+using+questionnaires.%0D%0AThen%2C+the+data+was+analyzed+using+simple+linear+regression+and+multiple+regression.%0D%0AThe+results+showed+that+there+were+influence+of+price%2C+service+quality%2C+location%2C%0D%0Aproduct+diversity+and+display+of+goods+to+consumer+purchasing+decision+of+Employee%0D%0ACooperative+Block+F+PT+Gula+Putih+Mataram.+Based+on+data+analysis+obtained+F%0D%0A8.806+%3E+F%0D%0A2.35%2C+showed+by+multiple+linear+regression+with+determination%0D%0Acoefficient+of+%0D%0Atabel%0D%0A2%0D%0A%0D%0Ahitung&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-07-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32511%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32511%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32511%2F21%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++RESTI+DWI+YULIAWATI+%2C+1413031051++(2018)+PENGARUH+HARGA%2C+KUALITAS+PELAYANAN%2C+LOKASI%2C+KEBERAGAMAN+PRODUK+DAN+DISPLAY+BARANG+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+PADA+KOPERASI+KARYAWAN+BLOK+F+PT+GULA+PUTIH+MATARAM.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32511%2F