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<http://digilib.unila.ac.id/id/eprint/32511> <http://purl.org/dc/terms/title> "PENGARUH HARGA, KUALITAS PELAYANAN, LOKASI, KEBERAGAMAN\r\nPRODUK DAN DISPLAY BARANG TERHADAP KEPUTUSAN\r\nPEMBELIAN KONSUMEN PADA KOPERASI KARYAWAN\r\nBLOK F PT GULA PUTIH MATARAM"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/32511> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas pelayanan, lokasi,\r\nkeberagaman produk dan display barang pada Koperasi Karyawan Blok  F PT Gula\r\nPutih Mataram. Metode penelitian yang digunakan dalam penelitian ini adalah metode\r\ndeskriptif verifikatif dengan pendekatan ex post facto dan survey. Populasi dalam\r\npenelitian ini yaitu seluruh konsumen Koperasi Karyawan Blok  F PT Gula Putih\r\nMataram yang berjumlah ±2.500 orang dan sampel 75 responden yang ditentukan\r\ndengan teknik non probablilitas sampling dengan menggunakan accidental sampling.\r\nPengumpulan data dilakukan dengan menggunakan kuesioner. Analisis data\r\nmenggunakan regresi linier sederhana dan regresi multiple. Hasil penelitian\r\nmenunjukkan bahwa ada pengaruh harga, kualitas pelayanan, lokasi, keberagaman\r\nproduk dan display barang pada Koperasi Karyawan Blok  F PT Gula Putih Mataram.\r\nBerdasarkan analisis data diperoleh F\r\nhitung\r\n8,806 > F\r\n2,35 yang ditunjukkan dengan\r\nregresi linear multiple dengan koefisien determinasi sebesar \r\ntabel\r\n2\r\n\r\nKata kunci : Harga, kualitas pelayanan, lokasi, keberagaman produk, display barang,\r\nkeputusan pembelian.\r\n\r\n\r\nABSTRACT\r\n\r\n\r\nThe purpose of this research is to know the influance of price, service quality,\r\nlocation, product diversity and display of goods to consumer purchasing decision in\r\nEmployee Cooperative Block F PT Gula Putih Mataram. The method used in this\r\nresearch is descriptive verificative method with ex post facto and survey approach.\r\nPopulation in this research is all of consumer Employee Cooperative Block F PT\r\nGula Putih Mataram that totally ± 2.500 people and this research happened to\r\nconduct non probability sampling with an accidental sampling technique to\r\ndetermine 75 consumer as the sample. The data were collected using questionnaires.\r\nThen, the data was analyzed using simple linear regression and multiple regression.\r\nThe results showed that there were influence of price, service quality, location,\r\nproduct diversity and display of goods to consumer purchasing decision of Employee\r\nCooperative Block F PT Gula Putih Mataram. Based on data analysis obtained F\r\n8.806 > F\r\n2.35, showed by multiple linear regression with determination\r\ncoefficient of \r\ntabel\r\n2\r\n\r\nhitung"^^<http://www.w3.org/2001/XMLSchema#string> .
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