?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+MOTIVASI+PENGGEMAR+KOREAN+POP+DALAM+MEMBELI+REPLIKA+PAKAIAN+DAN+AKSESORIS+DI+ONLINE+SHOP+INSTAGRAM+(STUDI+ANALISIS+PADA+PEMBELI+DI+AKUN+INSTAGRAM+%40MILKY_KSHOP)&rft.creator=AYU+IKA+DHANNY+%2C+1416031032&rft.subject=+&rft.subject=HE+Transportation+and+Communications&rft.description=%0D%0APada+abad+ke+21+saat+ini+perkembangan+teknologi+informasi+berpengaruh+pada+salah+satu+fenomena+budaya+pop+yang+memanfaatkan+kemajuan+media+sosial+yaitu+Korean+Pop+(K-Pop).+Kemudahan+dunia+teknologi+juga+membuat+remaja+lebih+sering+mengonsumsi+media+sosial+instagram++karena+begitu+banyaknya+online+shop+bertemakan+K-Pop+yang+menawarkan+produk+barang+dan+jasa+yang+menarik.+Tujuan+penelitian+ini+adalah+untuk+menganalisis+motif+penggemar+K-Pop+dalam+membeli+replika+pakaian+dan+aksesoris+di+Online+Shop+Instagram+dan+di+%40Milky_Kshop.+Teori+yang+digunakan+adalah+teori+motivasi+Maslow++yang+meliputi+Fisiologis%2C+Rasa+Aman%2C+Rasa+Dimiliki%2C+Ego+dan+Aktualisasi+Diri.+Serta+teori+motivasi+konsumen+McGuire+yang+terdiri+Motivasi+Pemeliharaan+Kognitif%2C+Motivasi+Pertumbuhan+Kognitif%2C+Motivasi+Pemeliharaan+Afektif+dan+Motivasi+Perkembangan+Afektif.+Penelitian+yang+dilakukan+bersifat+deskriptif+kualitatif.+Pengumpulan+data+penelitian+ini+dilakukan+dengan+melakukan+wawancara+melalui+whatsapp+serta+mengamati+informan+dalam+membeli+replika+pakaian+dan+aksesoris+di+online+shop+instagram+melalui+foto+atau+video+yang+informan+unggah+di+media+sosial+instagram.+Analisis+data+menggunakan+analisis+kualitatif.+Hasil+penelitian+ini+menunjukkan+bahwa+motivasi+penggemar+K-Pop+membeli+produk+replika+pakaian+dan+aksesoris+di+instagram+karena+penggemar+K-Pop+membutuhkan+penghargaan+diri%2C+kepercayaan+diri+untuk+mendapat+apresiasi+dari+orang+lain%2C+dan+memiliki+manfaat+tersendiri+bagi+pembeli.+Sedangkan+motivasi+penggemar+K-Pop+membeli+produk+replika+pakaian+dan+aksesoris+di+Milky_Kshop+karena+karena+ingin+menjalin+hubugan+atau+komunikasi+dengan+penggemar+K-Pop+lainnya%2C+merasa+rasa+aman%2C+terpercaya+dan+puas+terhadap+pelayanan+dari+pemilik+akun+online+shop+tersebut.Saran+untuk+pengguna+instagram+dan+penggemar+budaya+Korean+Pop%2C+sebaiknya+individu+memperhatikan+dan+memikirkan+hal+yang+lebih+penting+lagi+dikehidupan+nyatanya.%0D%0A%0D%0AKata+kunci+%3A+Motivasi%2C+Media+Sosial%2C+Teori+Motivasi+Abraham%2C+Teori+Motivasi+Konsumen+McGuire%2C+K-Pop%2C+Online+Shop%2C+Instagram%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThe+last+twenty+years+of+the+21st+century+the+development+of+the+information+technology+impact+on+one+of+the+pop+culture+phenomenon+that+utilizes+advances+in+social+media+that+is+Korean+Pop+(K-Pop).+The+ease+of+the+technology+world+also+makes+a+teenager+more+often+consuming+social+media+instagram+because+so+much+online+shop+themed+K-Pop+that+offer+goods+and+services+of+interest.+The+purpose+of+this+research+is+to+know+analyze+motivation+of+K-Pop+fans+in+buying+replica+clothing+and+accessories+at+Online+Shop+Instagram.+The+theory+used+is+a+motivational+theory+of+Maslow+which+include+physiological%2C+sense+of+security%2C+a+sense+of+Belonging%2C+Ego+and+Self-actualization.+As+well+as+the+theory+of+consumer+motivation+McGuire+consisting+of+motivation+maintenance+of+cognitive%2C+Cognitive+Growth+Motivation%2C+motivation+maintenance+of+Affective+Affective+Development+and+motivation.+Research+conducted+qualitative+descriptive+nature.+Data+collection+research+is+done+by+conducting+interviews+via+whatsapp+and+observed+the+informants+in+buying+replica+clothing+and+accessories+at+online+shop+via+instagram+photo+or+video+upload+in+the+social+media+informer+instagram.+Data+analysis+using+qualitative+analysis.+The+results+of+this+study+indicate+that+the+motivation+of+K-Pop+fans+buy+replica+clothing+and+accessories+on+instagram+because+K-Pop+fans+need+self-esteem%2C+confidence+to+get+appreciation+from+others%2C+and+has+its+benefits+for+the+buyer.+While+the+motivation+of+K-Pop+fans+buy+replica+clothing+and+accessories+in+Milky_Kshop+because+of+hubugan+or+braiding+for+want+of+communication+with+other+K-Pop+fans%2C+feel+a+sense+of+safe%2C+reliable+and+content+against+the+Ministry+of+account+owner+online+shop.+Advice+for+users+and+fans+of+Korean+culture+instagram+Pop%2C+the+individual+should+pay+attention+and+think+about+more+important+things+again+late+in+fact.%0D%0A%0D%0AKeywords%3A+motivation%2C+Social+Media%2C+Motivational+Theory+Motivation+theory+to+consumer-Abraham%2C+McGuire%2C+K-Pop%2C+Online+Shop%2C+Instagram%0D%0A%0D%0A&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-07-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32582%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32582%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32582%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AYU+IKA+DHANNY+%2C+1416031032++(2018)+ANALISIS+MOTIVASI+PENGGEMAR+KOREAN+POP+DALAM+MEMBELI+REPLIKA+PAKAIAN+DAN+AKSESORIS+DI+ONLINE+SHOP+INSTAGRAM+(STUDI+ANALISIS+PADA+PEMBELI+DI+AKUN+INSTAGRAM+%40MILKY_KSHOP).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32582%2F