?url_ver=Z39.88-2004&rft_id=1414051001&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KUALITAS+PELAYANAN+DAN+STRATEGI+PENGEMBANGAN+WISATA+EDUKASI+SENTULFRESH+INDONESIA+BOGOR+JAWA+BARAT&rft.creator=ADAM+JORDAN%2C+1414051001&rft.subject=Pertanian+(+Umum+)&rft.description=Wisata+edukasi+Sentulfresh+Indonesia+tidak+lepas+dari+dampak+persaingan+bisnis+yang+ketat%2C+sehingga+perlu+upaya+untuk+meningkatkan+mutu+pelayanan+secara+berkelanjutan.+Penelitian+ini+bertujuan+untuk+menganalisis+tingkat+pelayanan+wisata+edukasi+terhadap+pengunjung+dan+merumuskan+strategi+pengembangan+untuk+meningkatkan+kepuasan+dari+pengunjung.+Penelitian+bersifat+deskriptif%2C+dengan+data+kualitatif+dan+kuantitatif.+Data+kualitatif+diperoleh+dengan+wawancara+mendalam+terhadap+subyek+penelitian%2C+dan+data+kuantitatif+diperoleh+dari+kuesioner+strategi+pengembangan+dan+tingkat+pelayanan+yang+dianalisis+dengan+Service+Quality+(Servqual).+Data+yang+diperoleh%2C+dilakukan+analisis+lingkungan+internal+dan+eksternal+yang+dilanjutkan+dengan+analisis+Strengths+Weaknesses+Opportunities+Threats+(SWOT).+Hasil+analisis+SWOT+digunakan+sebagai+dasar+perumusan+strategi%2C+yang+dilanjutkan+dengan+uji+Quantitive+Strategic+Planning+Matrix+(QSPM)+untuk+menyusun+prioritas+strategi+terpilih+sebagai+strategi+pengembangan+wisata+edukasi+Sentulfresh+Indonesia.+Hasil+penelitian+menunjukkan+bahwa+kualitas+pelayanan+wisata+edukasi+Sentulfresh+Indonesia+belum+memenuhi+kebutuhan+dan+keinginan+pengunjung+.+Berdasarkan+analisis+SWOT+menunjukan+nilai+Internal+factor+evaluation%2FIFE+(2%2C655)+dan+nilai+Eksternal+factor+evaluation%2FEFE+(2%2C677).+Strategi+alternatif+yang+menjadi+prioritas+berdasarkan+hasil+uji+QSPM+adalah+merealisasikan+pengembangan+fasilitas+pada+lahan+tersisa+disertai+dengan+perbaikan+dan+pembenahan+pada+fasilitas+yang+sudah+ada+(TAS+%3D+6%2C955).%0D%0A%0D%0AKata+kunci+%3A+Wisata+Edukasi%2C+Servqual%2C+SWOT%2C+QSPM%2C+%0D%0A%0D%0AEdutourism+of+Sentulfresh+Indonesia+can%E2%80%99t+avoid+the+effects+of+tight+business+competition%2C+so+it+needs+to+improve+services+quality+continuously.+The+purpose+of+this+research+was+to+analyse+level+of+services+visitor+satisfaction+edutourism+%2C+and+to+formulate+development+strategies+to+increase+the+visitor+satisfaction.+This+research+was+a+descriptive+study+with+qualitative+and+quantitative+data.+Qualitative+data+were+obtained+by+in-depth+interviews%2C+whereas+quantitative+data+were+acquired+using+questionnaires+of+development+strategic+and+level+of+service+to+analyzed+by+Service+quality+(Servqual)+method.+The+internal+and+external+environments+were+analyzed%2C+followed+by+SWOT+(Strengths%2C+Weaknesses%2C+Opportunities%2C+and+Threats)+analysis.+The+result+was+used+as+data+to+formulate+strategies+followed+by+Quantitative+Strategic+Planning+Matrix+(QSPM)+test+to+sequence+priorities+of+the+chosen+strategies+as+strategy+development+edutourism++of+Sentulfresh+Indonesia.+The+result+stated+that+the+quality+of+service+at+the+edutourism+of+Sentulfresh+Indonesia+has+not+meet+the+needs+and+desires+of+visitor.+Based+on+SWOT+analysis+shows+that+the++score+of+Internal+factor+evaluation%2FIFE+(2%2C655)+and+Eksternal+factor+evaluation+(2%2C677).+The+priority+of+alternative+strategies+based+on+QSPM+test+was+Realizing+the+development+of+facilities+on+remaining+land+accompanied+by+repair+and+improvements+to+existing+facilities+(TAS+%3D+6%2C955)%0D%0A%0D%0AKeywords+%3A+Edutourism%2C+Servqual%2C+SWOT+analysis%2C+QSPM+test%0D%0A%0D%0A&rft.publisher=Fakultas+Pertanian&rft.date=2018-07-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32612%2F20%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32612%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32612%2F21%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ADAM+JORDAN%2C+1414051001++(2018)+ANALISIS+KUALITAS+PELAYANAN+DAN+STRATEGI+PENGEMBANGAN+WISATA+EDUKASI+SENTULFRESH+INDONESIA+BOGOR+JAWA+BARAT.++Fakultas+Pertanian%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32612%2F