?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERBANDINGAN+GAYA+HIDUP+DAN+KELOMPOK+ACUAN+PADA%0D%0AKONSUMEN+EL%E2%80%99S+COFFEE+LAMPUNG+WALK+DAN+KOPI+ACEH%0D%0AJAMBO+RAYA%0D%0A%0D%0AJambo+Raya&rft.creator=ADIWIJAYA+LANGNEGARA+%2C+1416051002&rft.subject=+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+bagaimana+perbandingan+gaya+hidup%0D%0Adan+kelompok+acuan+dalam+mempengaruhi+konsumen+memilih+berkumpul+di+El%E2%80%99s%0D%0ACoffee+Lampung+Walk+dan+Kopi+Aceh+Jambo+Raya+.+Dalam+penelitian+ini%2C%0D%0Aberdasarkan+jenisnya+penelitian+ini+termasuk+penelitian+kuantatif.+Populasi%0D%0Apenelitian+ini+adalah+konsumen+El%E2%80%99s+Coffee+Lampung+Walk+dan+Kopi+Aceh+Jambo%0D%0ARaya%2C+jumlah+sampel+yang+digunakan+dalam+penelitian+ini+120+pada+konsumen+El%E2%80%99s%0D%0ACoffee+Lampung+Walk+dan+Kopi+Aceh+Jambo+Raya.+Teknik+sampling%0D%0Amenggunakan+purposive+sampling.+Teknik+analisis+data+menggunakan+Independent%0D%0ASample+T-test.+Hasil+penelitian+pertama+yaitu+perbandingan+gaya+hidup+pada%0D%0Akonsumen+El%E2%80%99s+Coffee+Lampung+Walk+dan+Kopi+Aceh+Jambo+Raya+berbeda%0D%0Adengan+nilai+signifikansi+sebesar+0.000+%3C+0.05.+Hasil+penelitian+kedua+yaitu%0D%0Aperbandingan+kelompok+acuan+pada+konsumen+El%E2%80%99s+Coffee+Lampung+Walk+dan%0D%0AKopi+Aceh+Jambo+Raya+tidak+berbeda+dengan+nilai+signifikansi+sebesar+0.344+%3E%0D%0A0.05.+Implikasi+dari+penelitian+ini+agar+El%E2%80%99s+Coffee+Lampung+Walk+dan+Kopi+Aceh%0D%0AJambo+Raya+dapat+mengetahui+target+pasar+mereka+dilihat+dari+gaya+hidup+dan%0D%0Akelompok+acuan.%0D%0AKata+Kunci+%3A+Gaya+Hidup%2C+Kelompok+Acuan.%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThis+study+aims+to+find+out+how+the+comparison+of+lifestyles+and+reference+groups%0D%0Ain+influencing+consumers+to+choose+between+El's+Coffee+Lampung+Walk+and%0D%0AKopi+Aceh+Jambo+Raya.+This+research+uses+quantitative+research+type.+The%0D%0Apopulation+of+this+study+were+the+consumers+of+El's+Coffee+Lampung+Walk+and%0D%0AKopi+Jambo+Raya%2C+the+number+of+samples+used+in+this+study+was+120+on+El's%0D%0ACoffee+Lampung+Walk+and+Kopi+Aceh+Jambo+Raya+consumers.+This+research%0D%0Auses+purposive+sampling+technique.+Data+analysis+technique+using+Independent%0D%0ASample+T-test.+The+first+result+of+the+study+was+lifestyle+comparison+on+consumer%0D%0AEl's+Coffee+Lampung+Walk+and+Kopi+Jambo+Raya+different+from+the+significance%0D%0Avalue+of+0.000+%3C0.05.+The+second+research+result+was+comparison+of+reference%0D%0Agroup+at+consumer+of+El's+Coffee+Lampung+Walk+and+Kopi+Aceh+Jambo+Raya+has%0D%0Ano+difference+with+significance+value+that+is+equal+to+0.344+%3E+0.05.+The%0D%0Aimplication+of+this+research+is+El's+Coffee+Lampung+Walk+and+Kopi+Jambo+Raya%0D%0Acan+know+their+target+market+seen+from+lifestyle+and+reference+group.%0D%0AKeywords%3A+Lifestyle%2C+Reference+Group&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-07-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32641%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32641%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32641%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ADIWIJAYA+LANGNEGARA+%2C+1416051002++(2018)+PERBANDINGAN+GAYA+HIDUP+DAN+KELOMPOK+ACUAN+PADA+KONSUMEN+EL%E2%80%99S+COFFEE+LAMPUNG+WALK+DAN+KOPI+ACEH+JAMBO+RAYA+Jambo+Raya.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32641%2F