?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+KUALITAS+PRODUK%2C+IKLAN%2C+GAYA+HIDUP%0D%0ADAN+FAKTOR+SOSIAL+TERHADAP+PERPINDAHAN+MEREK%0D%0A(STUDI+PADA+PENGGUNA+OPERATOR+SELULER+DI+BANDAR%0D%0ALAMPUNG)&rft.creator=IHROMI+YUNUS%2C++1216051051&rft.subject=+&rft.description=Perpindahan+merek+(Brand+Switching)+adalah+pola+pembelian+yang%0D%0Adikarakteristikan+dengan+perubahan+atau+pergantian+merk+produk+suatu+barang%0D%0Adari+satu+merek+ke+merek+yang+lain.+Penelitian+ini+bertujuan+untuk+mengetahui%0D%0A%E2%80%9Cpengaruh+harga%2C+kualitas+produk%2C+iklan%2C+gaya+hidup+dan+faktor+sosial%0D%0Amempengaruhi+perpindahan+merek+pada+operator+seluler+di+Bandar+Lampung+baik%0D%0Asecara+simultan+dan+parsial.+Responden+penelitian+ini+sebanyak+60+konsumen+yang%0D%0Apernah+melakukan+perpindahan+merek+provider+seluler.+Untuk+mengetahui+arah%0D%0Ahubungan+antara+variabel+independen+dengan+variabel+dependen+maka+digunakan%0D%0Aregresi+linier+berganda%2C+apakah+variabel+independen+dengan+variabel+dependen%0D%0Aberhubungan+positif+atau+negatif.+Hasil+penelitian+ini+secara+parsial+terdapat%0D%0Apengaruh+yang+signifikan+antara+kualitas+produk+dan+gaya+hidup+terhadap%0D%0Aperpindahan+merek+pada+provider+seluler+di+kota+Bandar+Lampung.+Hasil+lainnya%0D%0Asecara+parsial+menunjukan+bahwa+terdapat+pengaruh+yang+tidak+signifikan+antara%0D%0Aharga%2C+iklan+dan+faktor+sosial+terhadap+perpindahan+merek+pada+provider+seluler+di%0D%0AKota+Bandar+Lampung.+Secara+simultan+harga%2C+kualitas+produk%2C+iklan%2C+gaya+hidup%0D%0Adan+faktor+sosial+memiliki+pengaruh+yang+signifikan+terhadap+perpindahan+merek%0D%0Apada+provider+seluler+di+kota+Bandar+Lampung.%0D%0AKata+Kunci%3A+Harga%2C+Kualitas+Produk%2C+Iklan%2C+Gaya+Hidup%2C+Faktor+Sosial+dan%0D%0APerpindahan+Merek.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ABrand+switching+is+the+pattern+of+purcashing+which+characterized+with+changing%0D%0Aor+replacing+one+of+goods+product+brand+from+one+brand+the+other+one.+This%0D%0Aresearch+goals+is+to+know+%E2%80%9Cthe+effect+of+price%2C+product+quality%2C+ads%2C+lifestyle+and%0D%0Asocial+factor+effect+the+brand+switching+on+mobile+celluler+operator+in+Bandar%0D%0ALampung+simultaneously+and+partially.+The+respondences+in+this+research+are+60%0D%0Acustomer+who+ever+do+the+brand+switching+for+their+mobile+celluler+provider.+To%0D%0Aknow+the+relation+between+independent+variable+and+dependent+variables%2C+this%0D%0Aresearch+uses+doubled+linier+regression+approachment.+This+result+partially+show%0D%0Aa+significant+effect+between+product+quality+and+lifestyle+toward+brand+switching%0D%0Aon+celluler+provider+in+Bandar+Lampung.+The+other+result+partially+show+that%0D%0Athere+is+unsignificant+effect+of+price%2C+ads+and+social+factor+toward+customer%0D%0Aintetion+on+switching+their+celluler+provider+in+Bandar+Lampung.+Simultaneuosly%2C%0D%0Aprice%2C+product+quality%2C+ads%2C+social+factor+have+a+significant+effect+towards+the%0D%0Abrand+switching+on+mobile+celluler+provider+in+Bandar+Lampung.%0D%0AKey+Words%3A+Price%2C+Product+Quality%2C+Ads%2C+Lifestyle%2C+Social+Factor+and+Brand%0D%0ASwitching.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2018-07-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32692%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32692%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32692%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++IHROMI+YUNUS%2C+1216051051++(2018)+PENGARUH+HARGA%2C+KUALITAS+PRODUK%2C+IKLAN%2C+GAYA+HIDUP+DAN+FAKTOR+SOSIAL+TERHADAP+PERPINDAHAN+MEREK+(STUDI+PADA+PENGGUNA+OPERATOR+SELULER+DI+BANDAR+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32692%2F