?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KINERJA+BAURAN+PEMASARAN+COFFEE+SHOP+%0D%0ADI+KOTA+BANDAR+LAMPUNG%0D%0A%0D%0A&rft.creator=WITA+YUNIA+SARI+%2C+1414051102&rft.subject=Budidaya+tanaman&rft.description=Banyaknya+coffee+shop+yang+bermunculan+di+Kota+Bandar+Lampung+membuka+peluang+untuk+mengembangkan+usaha+yang+berbahan+baku+kopi+sebagai+minuman+dalam+upaya+meningkatkan+penerimaan+dan+kepuasan+konsumen.+Penelitian+ini+bertujuan+untuk+mengetahui+tingkat+kepentingan+dan+kinerja+atribut-atribut+yang+mempengaruhi+kepuasan+konsumen+terhadap+kinerja+bauran+pemasaran+coffee+shop+di+Bandar+Lampung%2C+serta+menyusun+rekomendasi+bauran+pemasaran+yang+sesuai.+Adapun+metode+yang+digunakan+adalah+metode+survey+dan+Importance+Performance+Analysis+(IPA)+untuk+mengetahui+tingkat+kepentingan+serta+kinerja+atribut+pada+produk.+Penyebaran+kuisioner+dilakukan+pada+3+coffee+shop+yang+ditentukan+dengan+metode+purposive+sampling+dengan+jumlah+responden+sebanyak+75+orang.+Coffee+shop+yang+dijadikan+sebagai+tempat+penelitian+adalah+coffee+shop+A%2C+B%2C+dan+C.+%0D%0A%0D%0AHasil+penelitian+menunjukan+rata-rata+nilai++X+(performance)+secara+keseluruhan+yaitu+3%2C82+(nilai+maksimum+5.00)+yang+menunjukan+bahwa+kinerja+masih+belum+sesuai+dengan+keinginan+konsumen+dan+untuk+nilai+Y+(importance)+sebesar+4%2C46+(nilai+maksimum+5.00)+yang+artinya+adalah+harapan+konsumen+tinggi.+Atribut+kinerja+bauran+pemasaran+yang+masuk+ke+dalam+kuadran+I+(prioritas+utama)+adalah+kenyamanan+tempat%2C+ketersediaan+wifi+dan+ketersediaan+stop+kontak.+Atribut+pada+kuadran+II+(pertahankan+prestasi)+adalah+penampilan+produk%2C+rasa%2C+harga+yang+ditawarkan%2C+keramahan+dalam+pelayanan%2C+dan+kecepatan+penyajian.++Atribut+pada+kuadran+III+(prioritas+rendah)+adalah+potongan+harga+pada+event+tertentu%2C+dan+pemilihan+media+iklan+yang+digunakan.+Atribut+yang+masuk+ke+dalam+kuadran+IV+(berlebihan)+adalah+aroma%2C+kekentalan%2C+warna%2C+after+taste%2C+wadah+penyajian%2C+alat+penyeduh+kopi+yang+digunakan%2C+dan+kemudahan+menjangkau+lokasi.+Rekomendasi+bauran+pemasaran+untuk+kinerja+atribut+coffee+shop+adalah+peningkatan+kinerja+atribut+kenyamanan+tempat%2C+ketersediaan+wifi%2C+dan+ketersediaan+stop+kontak.++%0D%0A%0D%0AKata+kunci+%3A+Coffee+shop%2C+kinerja+atribut%2C+kinerja+pemasaran%2C+bauran+pemasaran%2C+kepuasan+konsumen.%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThere+are+many+coffee+shops+appearing+in+Bandar+Lampung+city+those+made+up+the+opportunities+to+develop+the+business+as+well+as+the+improvement+the+acceptance+and+consumer%E2%80%99s+satisfaction.+This+research+aimed+to+know+the+importance+level+and+the+attributes+performances+effected+on+the+customer%E2%80%99s+satisfaction%2C+and+to+arrange+the+recommendation+for+appropriate+the+coffee+shops+marketing.+This+study+used+survey+method+and+Importance+Performance+Analysis+(IPA)+to+find+out+the+importance+level+along+to+the+attribute+performances+of+coffee+drinks.+Distribution+of+questionnaires+was+carried+out+at+three+coffee+shops+(A%2C+B+and+C)+determined+by+purposive+sampling+method+having+of+75+respondents.+%0D%0A%0D%0AThe+results+of+this+research+showed+that+the+average+value+X+(performance)+as+totally+was+3.82+(max+5.00)+indicated+the+performances+was+still+not+the+same+as+the+consumer+wishes+and+the+value+of+Y+(importance)+4.46+(max+5.00)+meaning+the+consumer+expectations+were+high.+The+attributes+of+marketing+performances+in+the+first+quadrant+(first+priority)+were+a+pleasure+place%2C+wifi+and+electrical+socket+availability.+The+attributes+in+the+second+quadrant+(keep+up+achievement)+were++products+appearances%2C+taste%2C+price%2C+hospitality+and+service%2C+as+well+as+the+preparing+times.+The+attributes+in+the+third+quadrant+(low+priority)+were+price+discount+in+certain+events+and+selection+of+promotion+ways.+The+attributes+in+the+fourth+quadrant+(excessive)+were+aroma%2C+viscosity%2C+color%2C+after+taste%2C+cups%2C+coffee+boiling+machine%2C+and+reaching+time+the+coffee+shops.+The+recommendation+of+the+marketing+mix+for+coffee+shop+attributes+performances+from+the+three+coffee+shops+were+the+improvement+of+the+place+convenient%2C+wifi+availabilities%2C+and+the+addition+of+the+electrical+sockets.%0D%0A%0D%0AKeywords%3A+Coffee+shop%2C+attribute+performances%2C+marketing+performances%2C+marketing+mix%2C+consumer+satisfaction.%0D%0A&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-07-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32701%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32701%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32701%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++WITA+YUNIA+SARI+%2C+1414051102++(2018)+KINERJA+BAURAN+PEMASARAN+COFFEE+SHOP+DI+KOTA+BANDAR+LAMPUNG.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+PERTANIAN.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32701%2F