?url_ver=Z39.88-2004&rft_id=1417051156&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Persepsi+Pemanfaatan+Taxi+Online+Di+Bandar+Lampung+Menggunakan+Model+UTAUT+(Unified+Theory+Of+Acceptance+And+Use+Of+Technology)&rft.creator=YUSHAR+FISKA+%2C+1417051156&rft.subject=QA75+Electronic+computers.+Computer+science&rft.subject=QA76+Computer+software&rft.description=Kehadiran+aplikasi+transportasi+online+yang+memungkinkan+layanan+transportasi+bisa+dipesan+dan+dibayar+secara+online+sudah+marak+di+Indonesia%2C+khususnya+kota-kota+besar+sejak+tahun+2015.+Salah+satu+transportasi+yang+dapat+dipesan+secara+online+adalah+taxi.+Aplikasi+tersebut+diantaranya+adalah+Go-Jek+dan+Grab.+Penelitian+ini+bertujuan+untuk+mengetahui+faktor-faktor+yang+mempengaruhi+penerimaan+dan+penggunaan+taxi+online+di+Bandar+Lampung+menurut+customer+dan+driver+berdasarkan+model+UTAUT+dan+UTAUT2.+Hasil+penelitian+menunjukkan+bahwa+pada+penelitian+terhadap+customer+menggunakan+UTAUT2%2C+tujuh+variabel+seluruhnya+berpengaruh+terhadap+penerimaan+dan+penggunaan+taxi+online+GrabCar.+Sedangkan+variabel+price+value+tidak+berpengaruh+terhadap+penerimaan+dan+penggunaan+Go-Car.+Lalu+pada+penelitian+terhadap+driver+menggunakan+UTAUT%2C+variabel+performance+expectancy%2C+effort+expectancy%2C+dan+social+influence+berpengaruh+positif+terhadap+penerimaan+dan+penggunaan+aplikasi+taxi+online+Go-Car%2C+sedangkan+variabel+facilitating+condition+tidak+berpengaruh.+Kemudian+pada+taxi+online+GrabCar+hanya+variabel+social+influence+yang+mempengaruhi+penggunaan+dan+penerimaan+taxi+online+ini%2C+sedangkan+tiga+variabel+lainnya+tidak+berpengaruh.+Sehingga+secara+umum%2C+meskipun+kedua+perusahaan+saling+bersaing%2C+mereka+memiliki+segmentasi+pelanggan+sendiri.%0D%0A%0D%0AKata+%3A+Persepsi%2C+Taxi+Online%2C+Go-Car%2C+GrabCar%2C+UTAUT%2C+UTAUT2%2C+Penggunaan%2C+Penerimaan.%E2%80%83%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThe+presence+of+online+transport+applications+that+allow+transportation+services+can+be+booked+and+paid+online+has+been+rife+in+Indonesia%2C+especially+major+cities+since+2015.+One+of+the+transportation+that+can+be+ordered+online+is+a+taxi.+These+applications+include+Go-Jek+and+Grab.+This+study+aims+to+determine+the+factors+that+affect+the+acceptance+and+use+of+online+taxi+in+Bandar+Lampung+for+customer+and+driver+based+on+UTAUT+and+UTAUT2+models.+The+result+of+the+research+indicates+that+at+research+on+customers+using+UTAUT2%2C+all+seven+variables+affect+the+acceptance+and+use+of+an+online+taxi+GrabCar.+However%2C+price+value+that+does+not+affect+the+acceptance+and+use+of+Go-Car.+Funthermore%2C+acceptance+of+the+driver+analyze+using+UTAUT%2C+the+variable+of+performance+expectancy%2C+effort+expectancy%2C+and+social+influence+have+a+positive+effect+to+acceptance+and+use+of+Go-Car%2C+while+the+facilitating+condition+variable+has+no+effect.+Otherwise+on+the+GrabCar%2C+only+social+influence+variables+that+affect+the+use+and+acceptance+of+this+online+taxi%2C+while+the+other+three+variables+have+no+effect.+So+in+general%2C+although+both+companies+are+rival%2C+they+have+their+own+customer+segmentation.%0D%0A%0D%0AKeywords%3A+Perception%2C+Online+Taxi%2C+Go-Car%2C+GrabCar%2C+UTAUT%2C+UTAUT2%2C+Acceptance.%0D%0A&rft.publisher=Fakultas+Matematika+dan+Ilmu+Pengetahuan+Alam&rft.date=2018-07-30&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32739%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32739%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32739%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++YUSHAR+FISKA+%2C+1417051156++(2018)+Persepsi+Pemanfaatan+Taxi+Online+Di+Bandar+Lampung+Menggunakan+Model+UTAUT+(Unified+Theory+Of+Acceptance+And+Use+Of+Technology).++Fakultas+Matematika+dan+Ilmu+Pengetahuan+Alam%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32739%2F