?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+EFEKTIVITAS+LE+CLUB+ACCORHOTELS+LOYALTY+PROGRAM%0D%0AYANG+DIGUNAKAN+NOVOTEL+LAMPUNG+TERHADAP+LOYALITAS%0D%0APELANGGAN&rft.creator=FRINDYA+VIOLETA%2C+1116031043&rft.subject=H+Social+Sciences+(General)&rft.subject=HC+Economic+History+and+Conditions&rft.description=Program+Customer+Relationship+Management+(CRM)+menekankan+tentang%0D%0Ahubungan+perusahaan+dengan+pelanggannya+dan+pelanggan+dianggap+sebagai+ujung%0D%0Atombak+suatu+usaha.+Salah+satu+perusahaan+yang+menerapkan+adanya+program%0D%0ACustomer+Relationship+Management+(CRM)+demi+meningkatkan+loyalitas%0D%0Apelanggannya+adalah+Accor+Management+Group.+Program+ini+disediakan+oleh+Accor%0D%0AManagement+Group+untuk+memuaskan+para+anggota+membernya+demi+mendapatkan%0D%0Aloyalitas+dari+pelanggan.+Tujuan+dari+penelitian+ini+untuk+mengetahui+seberapa%0D%0Aefektifkah+program+dari+penggunaan+member+Le+Club+AccorHotels+Loyalty+Program%0D%0Adalam+menarik+pelanggan.+Peneliti+menggunakan+4+kategori+untuk+menjadi+tolok+ukur%0D%0Asangat+efektif%2C+efektif%2C+kurang+efektif%2C+dan+tidak+efektif+yaitu+High+or+True+Loyalty%2C%0D%0ALatent+Loyalty%2C+Spurious+Loyalty%2C+Low+Loyalty.+Teknik+pengambilan+data+yang%0D%0Adigunakan+adalah+wawancara+dengan+pihak+Novotel+Lampung+dan+Member+Le+Club%0D%0AAccorHotels%2C+dan+data+tambahan+dari+dokumen+maupun+data+online+yang+didapat.%0D%0ADari+4+kategori+tersebut%2C+program+member+Le+Club+AccorHotels+termasuk+dalam%0D%0Akategori+ke+3+yaitu+Spurious+Loyalty+yang+mendominasi+dari+hasil+yang+diteliti.%0D%0AKategori+ini+menjadi+dominan+karena+data+yang+didapat+menunjukan+para+member%0D%0Amelakukan+pembelian+ulang+walaupun+tidak+terlalu+mempunyai+ikatan+emosional%0D%0Ayang+kuat+terhadap+Novotel+Lampung.Melihat+dari+hasil+yang+didapat%2C+maka%0D%0Apenelitian+ini+menunjukan+bahwa+Le+Club+AccorHotels+Loyalty+Program+yang%0D%0Aditerapkan+oleh+pihak+Novotel+Lampung+Termasuk+dalam+kategori+kurang+efektif%0D%0Aterhadap+loyalitas+pelanggannya.%0D%0AKata+Kunci+%3A+Customer+Relationship+Management+(CRM)%2C+Loyalitas+Pelanggan%2C%0D%0ANovotel+Lampung%0D%0A%0D%0AANALYSIS+OF+THE+EFFECTIVITY+OF+LE+CLUB+ACCORHOTELS+LOYALTY%0D%0APROGRAM+USED+BY+NOVOTEL+LAMPUNG+ON+CUSTOMER+LOYALTY%0D%0A%0D%0ACustomer+Relationship+Management+(CRM)+programs+emphasize+the+company's%0D%0Arelationship+with+its+customers+and+customers+are+considered+as+the+spearhead+of+a%0D%0Abusiness.+One+company+that+implements+a+Customer+Relationship+Management%0D%0A(CRM)+program+to+increase+customer+loyalty+is+the+Accor+Management+Group.+This%0D%0Aprogram+is+provided+by+Accor+Management+Group+to+satisfy+its+members+to+get%0D%0Acustomer+loyalty.+The+purpose+of+this+study+is+to+find+out+how+effective+the+program+is%0D%0Afrom+the+use+of+Le+Club+AccorHotels+Loyalty+Program+members+in+attracting%0D%0Acustomers.+Researchers+use+4+categories+to+be+very+effective%2C+effective%2C+less+effective%0D%0Aand+ineffective+benchmarks%2C+namely+High+or+True+Loyalty%2C+Latent+Loyalty%2C+Spurious%0D%0ALoyalty%2C+Low+Loyalty.+The+data+were+obtained+from+the+interviews+with+Novotel%0D%0ALampung+and+Le+Club+AccorHotels+Members%2C+and+additional+data+from+documents%0D%0Aand+online+data+obtained.+The+results+show+that+among+the+4+categories%2C+the+Le+Club%0D%0AAccorHotels+member+program+is+included+in+the+third+category%2C+which+is+Spurious%0D%0ALoyalty+that+dominates+the+results+studied.+This+category+became+dominant+because%0D%0Athe+data+obtained+showed+that+the+members+made+repeat+purchases+even+though+they%0D%0Adid+not+have+strong+emotional+ties+to+Novotel+Lampung.+Based+on+the+results%2C+this%0D%0Astudy+shows+that+Le+Club+AccorHotels+Loyalty+Program+implemented+by+Novotel%0D%0ALampung+is+included+in+less+effective+category+of+customer+loyalty.%0D%0AKeywords%3A+Customer+Relationship+Management+(CRM)%2C+Customer+Loyalty%2C%0D%0ANovotel+Lampung&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2018-07-30&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32776%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32776%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32776%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FRINDYA+VIOLETA%2C+1116031043++(2018)+ANALISIS+EFEKTIVITAS+LE+CLUB+ACCORHOTELS+LOYALTY+PROGRAM+YANG+DIGUNAKAN+NOVOTEL+LAMPUNG+TERHADAP+LOYALITAS+PELANGGAN.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32776%2F