?url_ver=Z39.88-2004&rft_id=1341011002&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+KUALITAS+PELAYANAN+TERHADAP+KEPUASAN+KONSUMEN+PADA+GRANNY%E2%80%99S+NEST+CAFE+AND+RESTO+DI+BANDAR+LAMPUNG%0D%0A&rft.creator=+ADE+RIZKI+RAMADHAN%2C+1341011002&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HF+Commerce&rft.description=Kebutuhan+akan+makanan+dan+minuman+merupakan+kebutuhan+dasar+manusia+yang+wajib+terpenuhi+sehingga+bisnis+kuliner+menjadi+trend+dikalangan+masyarakat+Indonesia.+Salah+satunya+adalah+bisnis+cafe+yaitu+suatu+tempat+sederhana+dan+cukup+menarik+bukan+hanya+untuk+meminum+minuman+dingin+dan+manis+tetapi+juga+untuk+memesan+makanan%2C+salah+satunya+adalah+Granny%E2%80%99s+Nest+caf%C3%A9+and+resto+di+Bandar+Lampung.+%0D%0A%0D%0APermasalahan+dalam+penelitian+ini+adalah+apakah+kualitas+pelayanan+berpengaruh+terhadap+kepuasan+konsumen+pada+Granny%E2%80%99s+Nest+caf%C3%A9+and+resto+yang+berada+di+Bandar+Lampung.+Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+pengaruh+kualitas+pelayanan+terhadap+kepuasan+konsumen+pada+Granny%E2%80%99s+Nest+caf%C3%A9+and+resto+di+Bandar+Lampung.+Populasi+pada+penelitian+ini+yaitu+konsumen+yang+pernah+membeli+produk+dan+melakukan+kunjungan+di+Granny%E2%80%99s+Nest+caf%C3%A9+and+resto+di+Bandar+Lampung.+%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+variabel+Kulitas+Pelayanan+(X)+tangible+(X1)+reliability+(X2)+responsivness+(X3)+assurance+(X4)++empathy+(X5)+berpengaruh+positif+terhadap+Kepuasan+Konsumen.+Variabel+yang+berpengaruh+terbesar+terhadap+kepuasan+konsumen+adalah+empathy%2C+sedangkan+variabel+yang+berpengaruh+terkecil+adalah+assurance.%0D%0A%0D%0AKata+Kunci+%3A+Kualitas+Pelayanan%2C+Kepuasan+Konsumen.%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+need+for+food+and+beverages+is+a+basic+human+needs+that+must+be+met+so+that+the+culinary+business+becomes+a+trend+among+the+people+of+Indonesia.+One+of+them+is+the+cafe+business+is+a+simple+place+and+interesting+enough+not+only+to+drink+but+also+to+eat%2C+one+of+which+is+Granny's+Nest+caf%C3%A9+and+resto+in+Bandar+Lampung.%0D%0A%09The+problem+in+this+research+is+whether+the+quality+of+service+affect+the+customer+satisfaction+at+Granny's+Nest+caf%C3%A9+and+resto+located+in+Bandar+Lampung.+The+purpose+of+this+study+is+to+determine+the+effect+of+service+quality+on+customer+satisfaction+at+Granny's+Nest+caf%C3%A9+and+resto+in+Bandar+Lampung.+The+population+in+this+study+were+consumers+who+had+purchased+the+product+and+made+a+visit+at+Granny's+Nest+caf%C3%A9+and+resto+in+Bandar+Lampung.%0D%0A%09The+results+of+this+study+indicate+that+the+variables+of+Service+Quality+(X)+tangible+(X1)+reliability+(X2)+responsiveness+(X3)+assurance+(X4)+empathy+(X5)+have+a+positive+effect+on+Consumer+Satisfaction.+Variables+that+have+the+greatest+impact+on+customer+satisfaction+are+empathy%2C+while+the+smallest+variable+is+assurance.%0D%0A%0D%0AKeywords%3A+Service+Quality%2C+Consumer+Satisfaction.&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2018-07-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32806%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32806%2F11%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32806%2F12%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++ADE+RIZKI+RAMADHAN%2C+1341011002++(2018)+PENGARUH+DIMENSI+KUALITAS+PELAYANAN+TERHADAP+KEPUASAN+KONSUMEN+PADA+GRANNY%E2%80%99S+NEST+CAFE+AND+RESTO+DI+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+Bisnis%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32806%2F