?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=POLITICAL+BRANDING+%E2%80%9CSOBAT+MUSTAFA%E2%80%9D+DALAM%0D%0APEMBENTUKAN+CITRA+MUSTAFA+SEBAGAI%0D%0ABAKAL+CALON+GUBERNUR+LAMPUNG%0D%0APERIODE+2018-2023&rft.creator=ARIN+FATMAWATI%2C++1416031026&rft.subject=H+Social+Sciences+(General)&rft.subject=HE+Transportation+and+Communications&rft.description=Sebuah+penelitian+untuk+mendapatkan+gambaran+deskriptif+melalui+pendekatan%0D%0Akualitatif%2C+mengenai+strategi+political+branding.+Lebih+khusus+studi+pada+strategi%0D%0Ayang+dilakukan+oleh+komunitas+%E2%80%9CSobat+Mustafa%E2%80%9D+dalam+proses+pembentukan+citra%0D%0Amustafa+sebagai+bakal+calon+Gubernur+Lampung+yang+akan+maju+pada+pemilihan%0D%0AGubernur+Lampung+tahun+2018.%0D%0ADalam+penelitian+ini+peneliti+menggunakan+metode+wawancara+mendalam+dengan%0D%0Ainforman%2C+dokumentasi+serta+observasi+dilapangan+untuk+mendapatkan+hasil+yang%0D%0Arelevan+dan+akurat+tentang+strategi+political+branding+yang+dilakukan+oleh+%E2%80%9CSobat%0D%0AMustafa%E2%80%9D.+Konsep+dasar+yang+melatar+belakangi+penelitian+ini+adalah+komunikasi%0D%0Apolitik+dan+konsep+pemasaran+politik+.%0D%0ABerdasarkan+hasil+penelitian+diketahui+bahwa+%E2%80%9CSobat+Mustafa%E2%80%9D+sebagai%0D%0Akomunikator+menggunakan+konsep+pemasaran+yang+didalamnya+mencakup+bauran%0D%0Apemasaran+(4P)+dan+strategi+pemasaran+(STP).+Penelitian+ini+terfokus+pada%0D%0Akegiatan-kegiatan+pencitraan+politik+yang+telah+dilakukan+oleh+%E2%80%9CSobat%0D%0AMustafa%E2%80%9Ddalam+kurun+waktu+sembilan+bulan+terhitung+sejak+pendeklarasian+pada%0D%0A30+Maret+2017+hingga+berakhir+pada+Januari+2018.+Dari+hasil+analisis+terhadap%0D%0Astrategi+segmentasi%2C+targeting+serta+positioning%2C+didapati+bahwa+aktivitas+political%0D%0Abranding+yang+dilakukan+mencakup+aktivitas+political+advertising+dan+aktivitas%0D%0Apolitical+public+relations.+Pesan-pesan+politis+tentang+pencitraan+Mustafa+juga%0D%0Adisampaikan+kepada+publik+melalui+aktivitas+political+advertising+yang+mengacu%0D%0Apada+penggunaan+media+luar+ruang+yakni+banner+serta+melalui+aktivitas+political%0D%0Apublic+relations+mengacu+pada+aktivitas+kehumasan+dengan+metode+terjun%0D%0Alangsung+menyapa+masyarakat+di+lapangan.+Berdasarkan+analisis+tersebut%2C+langkah%0D%0Apolitical+branding+ini+dinilai+menjadi+langkah+yang+tepat+dilakukan+oleh+%E2%80%9CSobat%0D%0AMustafa%E2%80%9Duntuk+membentuk+citra+positif+serta+meningkatkan+kredibilas+dan%0D%0Apopularitas+Mustafa+sebagai+bakal+calon+Gubernur+Lampung+di+mata+konstituen.%0D%0AKata+Kunci%3A+Political+Branding%2C+Pembentukan+Citra%2C+Pemilihan+Gubernur%0D%0A%0D%0Aabstract%0D%0A%0D%0AA+study+to+get+a+descriptive+picture+through+a+qualitative+approach%2C+regarding%0D%0Apolitical+branding+strategies.+More+specifically+the+study+of+the+strategies+carried%0D%0Aout+by+the+community+%22Sobat+Mustafa%22+in+the+process+of+forming+the+image+of%0D%0AMustafa+as+a+prospective+candidate+for+the+Governor+of+Lampung+who+will%0D%0Aadvance+in+the+election+of+the+Governor+of+Lampung+in+2018.%0D%0AIn+this+study+researchers+used+in-depth+interview+methods+with+informants%2C%0D%0Adocumentation+and+field+observations+to+get+relevant+and+accurate+results+about%0D%0Athe+political+branding+strategy+conducted+by+%22Sobat+Mustafa%22.+The+basic+concept%0D%0Abehind+this+research+is+political+communication+and+the+concept+of+political%0D%0Amarketing.%0D%0ABased+on+the+results+of+the+study+it+is+known+that+%22Sobat+Mustafa%22+as+a%0D%0Acommunicator+uses+the+marketing+concept+which+includes+the+marketing+mix+(4P)%0D%0Aand+marketing+strategy+(STP).+This+reasearch+focuses+on+the+political+image%0D%0Aactivities+carried+out+by+%E2%80%9CSobat+Mustafa%E2%80%9D+during+9+month+counted+since%0D%0Adeclaration+march+30th+2017+until+ends+on+january+2018.+From+the+results+of+the%0D%0Aanalysis+on+segmentation+strategies%2C+targeting+and+positioning%2C+it+was+found+that%0D%0Apolitical+activity+branding+carried+out+included+political+advertising+activities+and%0D%0Apolitical+public+relations+activities.+Political+messages+about+the+image+of+Mustafa%0D%0Awere+also+conveyed+to+the+public+through+political+advertising+activities+which%0D%0Arefer+to+the+use+of+outdoor+media+namely+banners+and+through+political+public%0D%0Arelations+activities+referring+to+public+relations+activities+by+plunging+directly+into%0D%0Athe+community+in+the+field.+Based+on+this+analysis%2C+this+political+branding+step+was%0D%0Aconsidered+to+be+the+right+step+taken+by+%22Sobat+Mustafa%22+to+form+a+positive+image%0D%0Aand+improve+Mustafa's+credibility+and+popularity+as+a+prospective+of+the+governor%0D%0Aof+Lampung+on+the+constituen+side.%0D%0AKeywords%3A+Political+Branding%2C+Image+Formation%2C+Governor+Election&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2018-07-31&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32847%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32847%2F15%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32847%2F16%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ARIN+FATMAWATI%2C+1416031026++(2018)+POLITICAL+BRANDING+%E2%80%9CSOBAT+MUSTAFA%E2%80%9D+DALAM+PEMBENTUKAN+CITRA+MUSTAFA+SEBAGAI+BAKAL+CALON+GUBERNUR+LAMPUNG+PERIODE+2018-2023.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32847%2F