?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KREDIBILITAS+SELEBRITI+ENDORSER%2C+DAN+INOVASI%0D%0APRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN%0D%0APRODUK+OLEH-OLEH+KHAS+DAERAH%0D%0A(Studi+pada+Konsumen+Banana+Foster+Lampung)&rft.creator=UMAR+INDRA+CAHYA+ABAM+%2C+1416051112&rft.subject=+&rft.subject=HB+Economic+Theory&rft.description=Hasil+dari+penelitian+ini+bertujuan+untuk+(1)+mengetahui+dan+menjelaskan+besarnya%0D%0Apengaruh+kredibilitas+selebriti+endorser+terhadap+keputusan+pembelian+konsumen%0D%0Apada+produk+oleh-oleh+khas+daerah+%E2%80%9CBanana+Foster+Lampung%E2%80%9D%2C+(2)+mengetahui%0D%0Adan+menjelaskan+besarnya+pengaruh+inovasi+produk+terhadap+keputusan%0D%0Apembelian+konsumen+pada+produk+oleh-oleh+khas+daerah+%E2%80%9CBanana+Foster%0D%0ALampung%E2%80%9D%2C+(3)+mengetahui+dan+menjelaskan+besarnya+pengaruh+kredibilitas%0D%0Aselebriti+endorser+dan+inovasi+produk+secara+simultan+terhadap+keputusan%0D%0Apembelian+konsumen+pada+produk+oleh-oleh+khas+daerah+%E2%80%9CBanana+Foster%0D%0ALampung%E2%80%9D.+Keputusan+pembelian+adalah+suatu+tahapan+kegiatan+yang+dilakukan%0D%0Aoleh+seorang+konsumen+untuk+memilih+dari+beberapa+alternatif+pilihan+yang+ada%0D%0Asebelum+melakukan+pembelian+suatu+produk.+Populasi+dalam+penelitian+ini+adalah%0D%0Akonsumen+Banana+Foster+Lampung+dengan+jumlah+sampel+100+responden%2C%0D%0Apenarikan+sampel+dengan+metode+non-probability+sampling.+Analisis+data+dengan%0D%0Amenggunakan+regresi+linier+berganda+dengan+bantuan+program+SPSS+21.0.+Hasil%0D%0Apenelitian+menunjukan+bahwa%3A+secara+parsial+(1)+terdapat+pengaruh+yang+tidak%0D%0Asignifikan+antara+kredibilitas+selebriti+endorser+terhadap+keputusan+pembelian%0D%0Akonsumen+produk+oleh-oleh+khas+daerah+Banana+Foster+Lampung%2C+(2)+terdapat%0D%0Apengaruh+yang+signifikan+antara+inovasi+produk+terhadap+keputusan+pembelian%0D%0Akonsumen+produk+oleh-oleh+khas+daerah+Banana+Foster+Lampung%2C+secara%0D%0Asimultan+(3)+terdapat+pengaruh+yang+signifikan+antara+kredibilitas+selebriti%0D%0Aendorser+dan+inovasi+produk+terhadap+keputusan+pembelian+konsumen+produk%0D%0Aoleh-oleh+khas+daerah+Banana+Foster+Lampung.%0D%0AKata+Kunci+%3A+Kredibilitas+Selebriti+Endorser%2C+Inovasi+Produk+dan+Keputusan%0D%0APembelian%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+results+of+this+study+aim+to+(1)+find+out+and+explain+the+magnitude+of+the%0D%0Ainfluence+of+celebrity+endorser+credibility+on+consumer+purchasing+decisions+on%0D%0Asouvenir+products+typical+of+%22Banana+Foster+Lampung%22%2C+(2)+knowing+and%0D%0Aexplaining+the+magnitude+of+the+effect+of+product+innovation+on+consumer%0D%0Apurchasing+decisions+on+souvenir+products+typical+of+%22Banana+Foster+Lampung%22%2C%0D%0A(3)+knowing+and+explain+the+magnitude+of+the+influence+of+celebrity+endorser%0D%0Acredibility+and+product+innovation+simultaneously+on+consumer+purchasing%0D%0Adecisions+on+souvenir+products+typical+of+%22Banana+Foster+Lampung%22.+Purchasing%0D%0Adecision+is+a+stage+of+activities+undertaken+by+a+consumer+to+choose+several%0D%0Aalternative+of+products+that+exist+before+making+a+purchase.+Population+in+this%0D%0Aresearch+is+the+costumers+of+Banana+Foster+Lampung+with+the+number+sample+100%0D%0Arespondents+through+with+non-probability+sampling+method.+Multiple+linear%0D%0Aregression+was+used+with+the+help+of+SPSS+21.0+program.+The+results+shows+that%3A%0D%0Apartially+(1)+there+is+no+significant+effect+between+the+credibility+of+celebrity%0D%0Aendorser+and+consumer+purchase+decision+of+typical+souvenir+product+of+Banana%0D%0AFoster+Lampung+area%2C+(2)+there+is+significant+influence+between+product%0D%0Ainnovation+and+consumer+purchasing+decision+of+typical+souvenir+product+of%0D%0ABanana+Foster+Lampung+area%2C+simultaneously+(3)+there+is+a+significant+influence%0D%0Abetween+endorser+celebrity+credibility+and+product+innovation+to+consumer%0D%0Apurchase+decision+of+typical+souvenir+product+of+Banana+Foster+Lampung+area.%0D%0AKeywords%3A+Celebrity+Credibility+of+Endorser%2C+Product+Innovation+and+Purchase%0D%0ADecision&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2018-08-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32975%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32975%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32975%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++UMAR+INDRA+CAHYA+ABAM+%2C+1416051112++(2018)+PENGARUH+KREDIBILITAS+SELEBRITI+ENDORSER%2C+DAN+INOVASI+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+PRODUK+OLEH-OLEH+KHAS+DAERAH+(Studi+pada+Konsumen+Banana+Foster+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32975%2F