?url_ver=Z39.88-2004&rft_id=1341011044&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+BRAND+PERSONALITY+TERHADAP+NIAT+BELI+MOBIL+PAJERO%0D%0ASPORT+DI+BANDAR+LAMPUNG&rft.creator=Muhammad+Dandy+Wiranaldi%2C+1341011044&rft.subject=HD28+Management.+Industrial+Management&rft.description=Seseorang+membeli+mobil+untuk+menikmati+dua+fungsi%2C+yaitu+sebagai+sarana%0D%0Auntuk+berpindah+dari+satu+tempat+ketempat+lainnya+dan+mengangkut+barang%0D%0Adalam+aktivitas+kerja+sehari-hari.+Fungsi+lainnya+adalah+untuk+mendapatkan%0D%0Akenyamanan+yang+akan+memberikan+kepuasan+tersendiri+bagi+seseorang.+Salah%0D%0Asatu+merek+mobil+yang+menggunakan+rancangan+konsep+brand+personality+adalah%0D%0AMitsubishi+Pajero+Sport.+Mitsubishi+Pajero+Sport+adalah+kendaran+berjenis+Sport%0D%0AUtility+Vehicle+(SUV)+yang+memiliki+desain+dan+bentuk+yang+gagah+yang%0D%0Amenggambarkan+kepribadian+tangguh+dan+maskulin.+Berdasarkan+data+website%0D%0AGaikindo+terlihat+bahwa+penjualan+mobil+Pajero+Sport+jumlahnya+tidak+stabil.+Hal%0D%0Aini+diduga+dikarenakan+konsumen+mobil+SUV+seperti+Pajero+Sport+tidak+lagi%0D%0Amenganggap+penting+brand+personality+pada+mobil+SUV+termasuk+Pajero+Sport.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+brand+personality+berpengaruh%0D%0Aterhadap+niat+beli.+Metode+sample+yang+digunakan+adalah+non+probability%0D%0Asampling+dimana+peneliti+memilih+sampel+secara+subyektif.+Alat+analisis+regresi%0D%0Asederhana+digunakan+untuk+mengetahui+pengaruh+masing+%E2%80%93+masing+variabel.%0D%0APenelitian+ini+menggunakan+100+responden.+Berdasarkan+hasil+perhitungan+dan%0D%0Apembahasan%2C+brand+personality+berpengaruh+positif+dan+signifikan+terhadap+niat%0D%0Abeli+mobil+Pajero+Sport+di+Bandar+Lampung.+Terdapat+Pengaruh+positif+antara%0D%0Avariabel+X+dengan+variabel+Y+terhadap+niat+beli+konsumen+sebesar+62%2C7%25.%0D%0AKata+Kunci+%3A+Brand+Personality%2C+NiatBeli%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ASomeone+buy+a+car+to+enjoy+two+functions%2C+using+to+move+from+one+place+to%0D%0Aanother+and+transport+goods+in+daily+work+activities%2C+while+the+other+function+is%0D%0Ato+get+comfort+that+will+give+satisfaction+for+someone.+One+car+brand+that+uses%0D%0Athe+concept+of+brand+personality+is+the+Mitsubishi+Pajero+Sport.+Mitsubishi%0D%0APajero+sport+is+a+SUV+type+vehicle+that+has+a+dashing+design+and+shape+that%0D%0Adescribes+the+tough+and+masculine+personality.+From+the+website+data+Gaikindo%0D%0Aseen+that+sales+of+Pajero+Sport+car+number+were+not+stable.+This+is+allegedly+due%0D%0Ato+the+consumer+of+SUV+cars+such+as+Pajero+Sport+no+longer+consider+the%0D%0Aimportance+of+Brand+Personality+on+SUV+cars+including+Pajero+Sport.%0D%0AThis+study+aims+to+determine+the+brand+personality+effect+on+the+intention+to+buy%0D%0Aa+sample+method+that+is+used+is+a+nonprobability+sampling+where+researchers%0D%0Achoose+the+sample+subjectively.+Simple+regression+analysis+tool+used+to+know%0D%0Aeach+variable%2C+This+research+use+100+respondents.+Based+on+the+results+and%0D%0Adiscussion%2C+brand+personality+has+a+positive+and+significant+effect+on+the+intention%0D%0Ato+buy+Pajero+Sport+car+in+Bandar+Lampung.+There+was+a+positive+influence%0D%0Abetween+variable+X+with+variable+Y+to+consumer+purchase+intention+of+62%2C7%25.%0D%0AKeywords%3A+Brand+Personality%2C+Purchase+Intention.&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2018-08-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32984%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32984%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32984%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Muhammad+Dandy+Wiranaldi%2C+1341011044++(2018)+PENGARUH+BRAND+PERSONALITY+TERHADAP+NIAT+BELI+MOBIL+PAJERO+SPORT+DI+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+Bisnis%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32984%2F