?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KOMUNIKASI+PERSUASIF+HUMAS+PMI+PROVINSI+LAMPUNG+%0D%0ADALAM+MENINGKATKAN+KESADARAN+MASYARAKAT+UNTUK%0D%0AMELAKUKAN+DONOR+DARAH%0D%0A(STUDI+PADA+UTD+CABANG+PEMBINA+PROVINSI+LAMPUNG)&rft.creator=+HARISKA+PUTRA%2C+1416031062&rft.subject=HE+Transportation+and+Communications&rft.subject=HN+Social+history+and+conditions.+Social+problems.+Social+reform&rft.subject=RA+Public+aspects+of+medicine&rft.description=komunikasi+persuasif+merupakan+salah+satu+upaya+atau+cara+dalam+mengubah+sikap%2C+perilaku+atau+karakter+pada+diri+seseorang+sesuai+dengan+apa+yang+diharapkan+oleh+komunikator.+Berdasarkan+hal+tersebut%2C+penelitian+ini+bertujuan+untuk+mengetahui+komunikasi+persuasif+yang+dilakukan+oleh+humas+Palang+Merah+Indonesia+Provinsi+Lampung+dalam+meningkatkan+kesadaran+masyarakat+untuk+melakukan+donor+darah.+pada+penelitian+ini+menggunakan+konsep+komunikasi+persuasif.++Penelitian+ini+menggunakan+tipe+penelitian+deskriptif+kualitatif+dengan+teknik+pengumpulan+data+observasi%2C+wawancara%2C+dokumentasi%2C+dan+studi+pustaka.+Hasil+penelitian+ini+menunjukkan+bahwa+humas+palang+merah+indonesia+Provinsi+Lampung+sangat+berperan+dalam+meningkatkan+kesadaran+masyarakat+untuk+melakukan+donor+darah+%2C+ini+terbukti+dari+peningkatan+jumlah+pendonor+darah+dari+tahun+ketahun+melalui+kegiatan-kegiatan+yang+dilakukan+oleh+humas+seperti+kegiatan+langsung+atau+sosialisasi+yang+dilakukan+oleh+humas+di+instansi%2C+sekolah-sekolah%2C+ataupun+tempat+umum+lain+nya+seperti+hotel.+Selain+itu+humas+juga+melakukan+persuasif+melalui+media+sosial+yang+digunakan+seperti%2C+youtube%2C+facebook%2C+twitter%2C+instagram%2C+dan+juga+pamflet+yang+dibagikan+ke+masyarakat+ketika+kegiatan+tersebut+sedang+berlangsung.+Humas+sebagai+pelaksana+perintah+ketua+sangat+penting+posisinya+dalam+mengajak+masyarakat+untuk+peduli+terhadap+sesama+sehingga+masyarakat+bersedia+dan+bergerak+untuk+melakukan+donor+darah.%0D%0AKata+Kunci+%3A+Komunikasi+Persuasif%2C+Humas%2C+Masyarakat%2C+kesadaran%2C+Donor+darah%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0APersuasive+communication+is+one+of+the+effort+or+ways+to+change+attitudes%2C+behavior+or+character+in+a+person+in+accordance+with+what+is+expected+by+the+communicator.+Based+on+this%2C+this+study+aims+to+determine+the+persasive+communication+conducted+by+PMI+Lampung+Province+public+relations+in+raising+public+awareness+to+do+blood+donation.+In+this+study+using+the+concept+of+persuasive+communication.+This+research+type+with+observation+data+collection+technique%2C+interview%2C+documentation%2C+and+literature+study.+The+result+of+this+stdy+indicate+that+PMI+Lampung+Province%E2%80%99s+public+relations+play+an+important+role+in+raising+public+awareness+for+blood+donation%2C+this+is+evident+from+the+increase+in+the+number+of+blood+donors+from+year+to+year+through+activities+carried+out+by+public+relations+such+as+direct+activities+or+socialization+conducted+by+the+relationship+people+in+agencies%2C+schools%2C+or+other+pblic+places+such+as+hotels.+In+addition%2C+public+relations+also+do+persuasively+through+social+media+that+is+used%2C+such+as+youtube%2C+facebook%2C+twitter%2C+instagram%2C+and+also+pamphlets+distributed+to+the+public+when+the+activity+is+taking+place.+Public+relations+as+the+executor+of+the+chairman%E2%80%99s+order+is+very+important+in+its+position+in+inviting+the+public+to+care+for+others+so+that+the+community+is+willing+and+moving+to+make+blood+donations.%0D%0AKeywords+%3A+Persuasive+communication%2C+Public+relations%2C+Society%2C+Awareness%2C+Blood+Donors&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2018-08-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32987%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32987%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32987%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++HARISKA+PUTRA%2C+1416031062++(2018)+KOMUNIKASI+PERSUASIF+HUMAS+PMI+PROVINSI+LAMPUNG+DALAM+MENINGKATKAN+KESADARAN+MASYARAKAT+UNTUK+MELAKUKAN+DONOR+DARAH+(STUDI+PADA+UTD+CABANG+PEMBINA+PROVINSI+LAMPUNG).++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32987%2F