?url_ver=Z39.88-2004&rft_id=1411011041&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+SUASANA+TOKO+TERHADAP+MINAT+BELI+ULANG+KONSUMEN+EL%E2%80%99S+COFFEE+PUSAT+DI+BANDAR+LAMPUNG&rft.creator=Fajri+Habibillah%2C+1411011041&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HF+Commerce&rft.description=Manajemen%2C+Fakultas+Ekonomi+Dan+Bisnis+Universitas+Lampung%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+dimesi+suasana+toko+yang+tediri+dari+kebersihan%2C+musik%2C+aroma%2C+suhu%2C+pencahayaan%2C+warna%2C+tampilan+dan+tata+letak+baik+secara+parsial+maupun+bersama-sama+terhadap+minat+beli+ulang+konsumen+El%E2%80%99s+Coffee+pusat+di+Bandar+Lampung.+Metode+penelitian+menggunakan+desain+deskriptif+verifikatif.+Populasi+dalam+penelitian+ini+adalah+seluruh+konsumen+yang+sudah+pernah+berkunjung+dan+membeli+di+El%E2%80%99s+Coffee+pusat+Bandar+Lampung.+Adapun+sampelnya+berjumlah+100+yang+diambil+secara+purposif+(purposive+sampling)+dengan+pertimbangan+usia+konsumen+di+atas+17+tahun+dan+pernah+berkunjung%2C+membeli%2C+dan+merasakan+produk+El%E2%80%99s+Coffee.+Teknik+pengumpulan+data+dilakukan+menggunakan+kuesioner+dan+observasi.+Data+dianalisis+dengan+teknik+analisis+kualitatif+dan+kuantitatif%2C+yaitu+pengujian+hipotesis+dengan+uji+koefisien+determinasi%2C+uji+F+dan+uji+t.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+dimensi+kebersihan%2C+musik%2C+aroma%2C+suhu%2C+pencahayaan%2C+warna+dan+tampilan+atau+tata+letak+berpengaruh+positif+secara+signifikan+terhadap+minat+beli+ulang+dengan+sumbangan+sebesar+69%2C8%25+dan+sisanya+dipengaruhi+oleh+variabel+lain.+Hasil+analisis+uji+F+diketahui+bahwa+dimensi+kebersihan%2C+dimensi+musik%2C+dimensi+aroma%2C+dimensi+suhu%2C+dimensi+pencahayaan%2C+dimensi+warna%2C+dan+dimensi+tampilan+atau+tata+letak%2C+berpengaruh+signifikan+terhadap+minat+beli+ulang%2C+pada+hasil+uji+t%2C+dimensi+kebersihan%2C+dimensi+musik%2C+dimensi+aroma%2C+dimensi+suhu%2C+dimensi+pencahayaan%2C+dimensi+warna%2C+dan+dimensi+tampilan+atau+tata+letak+berpengaruh+signifikan+terhadap+minat+beli+ulang.%0D%0AKata+kunci%3A+Suasana+toko%2C+Minat+beli+ulang+konsumen.%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+is+intended+to+find+out+the+influence+of+store+metrics+which+consist+of+cleanliness%2C+music%2C+aroma%2C+temperature%2C+lighting%2C+color%2C+appearance+and+layout+either+individually+or+together+to+the+interest+of+buy+back+El's+Coffee+consumer+center+in+Bandar+Lampung.+The+research+method+used+descriptive+design+verification.+Our+data+in+this+study+were+all+consumers+who+had+visited+and+bought+at+El+%E2%80%99s+Coffee+in+the+center+of+Bandar+Lampung.+The+sample+amounted+to+100+taken+purposively+(purposive+sampling)+with+the+consideration+of+the+age+of+consumers+over+17+years+and+had+visited%2C+buy%2C+and+feel+the+product+El's+Coffee.+Data+collection+techniques+were+conducted+using+questionnaires+and+observations.+Data+were+analyzed+by+qualitative+and+quantitative+analysis+technique%2C+that+is+hypothesis+testing+with+coefficient+of+determination+test%2C+F+test+and+t+test.%0D%0AThe+results+of+this+study+indicate+that+the+dimensions+of+cleanliness%2C+music%2C+aroma%2C+temperature%2C+lighting%2C+color+and+appearance+or+layout+have+a+significant+positive+effect+on+repurchase+interest+with+a+contribution+of+69.8%25+and+the+rest+is+influenced+by+other+variables.+The+results+of+the+F+test+analysis+revealed+that+the+dimensions+of+cleanliness%2C+musical+dimensions%2C+aroma+dimensions%2C+temperature+dimensions%2C+lighting+dimensions%2C+color+dimensions%2C+and+display+dimensions+or+layout+have+a+significant+effect+on+repurchase+intention%2C+on+the+results+of+the+t+test%2C+the+dimensions+of+cleanliness%2C+music+dimensions%2C+aroma+dimensions%2C+temperature+dimensions%2C+lighting+dimensions%2C+color+dimensions%2C+and+the+appearance+or+layout+dimensions+have+a+significant+effect+on+repurchase+intention.%0D%0AKeywords%3A+Store+atmosphere%2C+consumer+buying+interest.&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2018-08-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32994%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32994%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32994%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Fajri+Habibillah%2C+1411011041++(2018)+PENGARUH+DIMENSI+SUASANA+TOKO+TERHADAP+MINAT+BELI+ULANG+KONSUMEN+EL%E2%80%99S+COFFEE+PUSAT+DI+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+Bisnis%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32994%2F