?url_ver=Z39.88-2004&rft_id=1214131035&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+EFISIENSI+PEMASARAN+GABAH+DAN+NILAI+TAMBAH%0D%0ABERAS+DI+KABUPATEN+PESAWARAN&rft.creator=+EVA+MULIA+SARI+%2C+1214131035&rft.subject=Pertanian+(+Umum+)&rft.subject=Budidaya+tanaman&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+efisiensi+pemasaran+gabah+dan+nilai%0D%0Atambah+beras+di+Kabupaten+Pesawaran%2C+yang+dilakukan+dengan+metode+survai.%0D%0ALokasi+penelitian+dipilih+secara+sengaja+di+Desa+Kota+Jawa+dan+Desa+Gunung+Sari%0D%0AKecamatan+Way+Khilau+Kabupaten+Pesawaran+dengan+pertimbangan+bahwa%0D%0Alokasi+tersebut+merupakan+salah+satu+sentra+produksi+gabah+di+Provinsi+Lampung.%0D%0ASampel+dari+penelitian+ini+adalah+51+petani+padi+yang+dipilih+dengan+cara+acak%0D%0Asederhana.+Data+pada+penelitian+ini+dikumpulkan+pada+Juni-Juli+2017.+Analisis%0D%0Ayang+digunakan+adalah+analisis+deskriptif+dan+kuantitatif%2C+menggunakan+metode%0D%0Aorganisasi+pasar+atau+lebih+dikenal+dengan+metode+S-C-P+(structure%2C+conduct%2C%0D%0Aperformance)+untuk+mengetahui+efisiensi+pemasaran+gabah%2C+dan+metode+Hayami%0D%0Auntuk+menentukan+nilai+tambah+gabah+menjadi+beras.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+sistem+pemasaran+gabah+di+Kabupaten+Pesawaran+sudah%0D%0Aefisien%2C+dilihat+dari+pangsa+produsen+yang+lebih+besar+dari+80%25%2C+walaupun+struktur%0D%0Apasarnya+adalah+pasar+persaingan+tidak+sempurna+(oligopsoni).+Terdapat+empat%0D%0Asaluran+pemasaran+dimana+harga+gabah+ditetapkan+oleh+pedagang+pengumpul%0D%0Adengan+sistem+pembayaran+yang+dilakukan+secara+tunai%2C+persekot+dan+juga+tunda%0D%0Abayar%2C+serta+tidak+ada+kecurangan+dalam+setiap+transaksi+pemasaran.+Marjin%0D%0Apemasaran+pada+setiap+saluran+tidak+terlalu+tinggi+(11%2C39%25-17%2C99%25)+dan+rasio%0D%0Aprofit+marjin+tidak+merata.+Terdapat+tiga+pabrik+penggilingan+yang+ada+di+lokasi%0D%0Apenelitian+dan+penggilingan+padi+pada+tiga+pabrik+tersebut+memberikan+nilai%0D%0Atambah+yang+positif+bagi+pemilik+pabrik.%0D%0AKata+kunci+%3A+efisiensi+pemasaran%2C+gabah%2C+model+S-C-P%2C+nilai+tambah%2C+beras%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+research+aims+to+analyze+the+efficiency+of+paddy+marketing+system+and+value%0D%0Aadded+of+rice+in+Pesawaran+District%2C+conducted+by+survey+method.+The+research%0D%0Alocation+has+been+choosen+purposively+at+Kota+Jawa+Village+and+Gunung+Sari%0D%0AVillage%2C+Way+Khilau+Subdistrict+Pesawaran+District+with+consideration+the%0D%0Alocation+is+one+of+the+central+of+paddy+production+in+Lampung+Province.+The%0D%0Asamples+of+this+research+were+51+paddy+farmers+who+were+selected+by+simple%0D%0Arandom+sampling.+Data+of+this+research+was+collected+on+June%E2%80%93July+2017.+The%0D%0Aanalysis+that+was+used+in+this+research+is+descriptive+and+quantitative+analysis%2C%0D%0Aused+S-C-P+method+(market+structure%2C+market+conduct%2C+and+market+performance)%0D%0Ato+know+the+marketing+efficiency+of+paddy%2C+and+used+Hayami+method+to+determine%0D%0Athe+value-+added+of+paddy+to+rice.+The+results+showed+that+paddy+marketing%0D%0Asystem+in+Pesawaran+District+is+efficient%2C+it+is+seen+from+the+producer%E2%80%99s+share+its%0D%0Agreater+than+80%25%2C+although+the+market+structure+is+imperfect+competition+market%0D%0A(oligopsony).+There+are+four+marketing+channels+who+the+prices+are+determined%0D%0Aby+collecting+traders+with+payment+system+made+in+cash%2C+half+payment+and+delay%0D%0Apayment%2C+and+also+there+is+no+cheating+in+marketing+transactions.+Marketing%0D%0Amargins+in+every+channel+is+not+high+(11%2C39%25-17%2C99%25)%2C+and+the+ratio+of+profit%0D%0Amargin+is+uneven.+There+are+three+rice+milling+unit+(RMU)+in+research+location%0D%0Aand+all+of+that+rice+miling+unit+gives+a+positive+value-added+to+owner.%0D%0AKey+words+%3A+marketing+efficiency%2C+paddy%2C+S-C-P+models%2C+value-added%2C+rice&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2018-07-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33000%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33000%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33000%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++EVA+MULIA+SARI+%2C+1214131035++(2018)+ANALISIS+EFISIENSI+PEMASARAN+GABAH+DAN+NILAI+TAMBAH+BERAS+DI+KABUPATEN+PESAWARAN.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F33000%2F