?url_ver=Z39.88-2004&rft_id=1416051079&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+GAYA+HIDUP+HEDONIS%2C+KETERLIBATAN+MODE+DAN%0D%0ALINGKUNGAN+DI+DALAM+TOKO+TERHADAP+PEMBELIAN+IMPULSIF%0D%0A(Studi+Pada+Konsumen+Toko+COLORBOX+Di+Mall+Boemi+Kedaton+Bandar%0D%0ALampung)&rft.creator=N.+DEANY+SISSAR+JUNITA+AK+%2C+1416051079&rft.subject=H+Social+Sciences+(General)&rft.description=Setiap+pelaku+bisnis+toko+mode+menawarkan+berbagai+produk+mode+yang+sesuai%0D%0Adengan+gaya+hidup+konsumen+agar+mampu+menarik+konsumen+untuk+melakukan%0D%0Apembelian+impulsif.+Penelitian+ini+bertujuan+untuk+menguji+pengaruh+gaya+hidup%0D%0Ahedonis%2C+keterlibatan+mode+dan+lingkungan+di+dalam+toko+terhadap+pembelian%0D%0Aimpulsif+konsumen+toko+COLORBOX+di+Mall+Boemi+Kedaton+Bandar+Lampung.%0D%0AJenis+penelitian+yang+di+gunakan+dalam+penelitian+ini+adalah+jenis+penelitian%0D%0Aeksplanatif+dengan+pendekatan+kuantitatif.+Metode+pengambilan+data+dengan%0D%0Ateknik+nonprobability+sampling%2C+dengan+menggunakan+metode+purposive%0D%0Asampling.+Populasi+dalam+penelitian+ini+adalah+semua+konsumen+toko%0D%0ACOLORBOX+di+Mall+Boemi+Kedaton+Bandar+Lampung.+Sampel+penelitian+ini%0D%0Aberjumlah+100+orang.+Instrumen+pengumpulan+data+menggunakan+kuesioner+yang%0D%0Adinilai+dengan+skala+Likert+yang+masing+%E2%80%90+masing+sudah+di+uji+coba+menggunakan%0D%0ASPSS+dan+telah+memenuhi+syarat+validitas+dan+reliabilitas.+Analisis+data+dilakukan%0D%0Adengan+menggunakan+regresi+linier+berganda.+Hasil+analisis+regresi+linier%0D%0Aberganda+menunjukkan+bahwa+variabel+pengaruh+gaya+hidup+hedonis%2C+keterlibatan%0D%0Amode+dan+lingkungan+di+dalam+tokomemiliki+pengaruh+yang+meningkatkan%0D%0Akonsumen+untuk+melakukan+pembelian+impulsif+toko+COLORBOX+di+Mall%0D%0ABoemi+Kedaton+Bandar+Lampung.+Variabel+keterlibatan+mode+merupakan+variabel%0D%0Ayang+berkontribusi+tinggi+atau+paling+dominan%2C+variabel+gaya+hidup+hedonis%0D%0Amerupakan+variabel+yang+berkontribusi+sedang+dan+variabel+lingkungan+di+dalam%0D%0Atoko+merupakan+variabel+yang+berkontribusi+rendah.%0D%0AKata+kunci+%3A+Pengaruh+Gaya+Hidup+Hedonis%2C+Keterlibatan+Mode%2C+Pengaruh+di%0D%0ADalam+Toko%2C+Pembelian+Impulsif%0D%0A%0D%0Aabstract%0D%0A%0D%0AEvery+fashion+business+store+offers+a+variety+of+fashion+products+that+fit+the%0D%0Alifestyle+of+consumers+to+be+able+to+attract+consumers+to+make+impulse+buying.%0D%0AThis+study+aims+to+examine+the+influence+of+hedonic+lifestyles%2C+fashion%0D%0Ainvolvement%2C+and+in+store+environment+on+impulse+buying+of+COLORBOX+store%0D%0Acustomers+in+Mall+Boemi+Kedaton+Bandar+Lampung.+The+type+of+research+used+in%0D%0Athis+study+is+the+type+of+explanative+research.+Method+of+taking+data+with%0D%0Anonprobability+sampling+technique%2C+by+using+purposive+sampling+method.+The%0D%0Apopulation+in+this+study+are+all+consumers+of+COLORBOX+stores+in+Mall+Boemi%0D%0AKedaton+Bandar+Lampung.+The+sample+of+this+study+amounted+to+100+people.+The%0D%0Adata+collection+instrument+used+questionnaires+assessed+on+a+Likert+scale+each+of%0D%0Awhich+has+been+tested+using+SPSS+and+has+qualified+for+validity+and+reliability.%0D%0AData+analysis+was+done+by+using+multiple+linear+regression.+The+results+of%0D%0Amultiple+linear+regression+analysis+indicate+that+hedonic+lifestyle+influence%0D%0Avariable%2C+fashion+involvement+and+in+store+environment+in+the+store+have+an%0D%0Ainfluence+which+increase+consumer+to+make+impulse+buying+of+COLORBOX+store%0D%0Aat+Mall+Boemi+Kedaton+Bandar+Lampung.+Variable+fashion+involvement+is+a%0D%0Avariable+that+has+a+high+contribution+or+the+most+dominant%2C+hedonic+lifestyle%0D%0Avariables+are+moderate+contributing+variables+and+the+in+store+environment%0D%0Avariables+are+low+contributing+variables.%0D%0AKey+word+%3A+Hedonic+Life+Style%2C+Fashion+Involvement%2C+In+Store+Environment%2C%0D%0AImpulse+Buying&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2018-08-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33008%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33008%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33008%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++N.+DEANY+SISSAR+JUNITA+AK+%2C+1416051079++(2018)+PENGARUH+GAYA+HIDUP+HEDONIS%2C+KETERLIBATAN+MODE+DAN+LINGKUNGAN+DI+DALAM+TOKO+TERHADAP+PEMBELIAN+IMPULSIF+(Studi+Pada+Konsumen+Toko+COLORBOX+Di+Mall+Boemi+Kedaton+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F33008%2F