?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Kualitas+Pelayan+Inti+dan+Periferal+Terhadap+Kepuasan+Pelanggan+Serta+Dampaknya+Bagi+Word+of+Mouth%0D%0A(Studi+pada+Bengkel+Istana+Motor+Honda+Lampung+Tengah)&rft.creator=Allfrandi+Riskan%2C+1416051006&rft.subject=+&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+hubungan+variabel+kualitas+pelayan+inti%2C+pelayanan+periferal%2C+melalui+kepuasan+pelanggan+terhadap+word+of+mouth+di+bengkel+istana+motor+honda+di+Lampung+Tengah.+Jenis+penelitian+ini+menggunakan+penelitian+explanative+research+denganresponden+sebanyak+96+pelanggan+bengkel+istana+motor+honda+di+Lampung+Tengah.+Teknik+pengambilan+sampel+menggunakan+metode+non-probability+sampling.+Metode+analisis+penelitian+ini+menggunakan+Partial+Least+Square+(PLS)+dengan+alat+uji+smart+PLS+versi+2.0.m3.%0D%0APenelitian+ini+menggunakan+teknik+pengolahan+data+yaitu+dengan+model+pengukuran+(outer+model)+dan+model+analisis+persamaan+struktural+(inner+model)+serta+pengujian+hipotesis.+Hasil+penelitian+ini+menunjukkan+bahwa+kualitas+pelayanan+inti+tidak+berpengaurh+signifikan+pada+word+of+mouh(0%2C061)%2C+kualitas+pelayanan+periferal+tidak+berpengaruh+signifikan+pada+word+of+mouth(1.293)%2C+kualitas+pelayanan+inti+berpengaruh+signifikan+pada+kepuasan+pelanggan+(3.552)%2C+kualitas+pelayanan+periferal+berpengaruh+signifikan+pada+kepuasan+pelanggan(3.520)%2C+kepuasan+pelanggan+berpengaruh+signifikan+pada+word+of+mouth+(10.040)%2C+kualitas+pelayanan+inti+yang+dimediasi+oleh+kepuasan+pelanggan+berpengaruh+signifikan+pada+word+of+mouth(3.235)%2C+kualitas+pelayanan+periferal+yang+dimediasi+oleh+kepuasan+berpengaruh+signifikan+terhadap+word+of+mouth(3.151).%0D%0A%0D%0A%0D%0AKata+kunci%3A+kualitas+pelayanan+inti%2C+kualitas+pelayanan+periferal%2C+kepuasan+pelanggan%2C+word+of+mouth.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThe+purpose+of+this+study+was+to+determine+the+relationship+between+the+variables+of+core+service+quality%2C+peripheral+services%2C+through+customer+satisfaction+with+word+of+mouth+in+Honda+motorbike+palace+workshops+in+Central+Lampung.+This+type+of+research+uses+an+explanative+research+study+with+respondents+as+many+as+96+customers+of+Honda+motorbike+palace+workshops+in+Central+Lampung.+The+sampling+technique+uses+non-probability+sampling+method.+The+method+of+analysis+of+this+study+uses+Partial+Least+Square+(PLS)+with+the+PLS+smart+test+version+2.0.m3.%0D%0A%0D%0AThis+study+uses+data+processing+techniques%2C+namely+the+measurement+model+(outer+model)+and+the+structural+equation+analysis+model+(inner+model)+and+hypothesis+testing.+The+results+of+this+study+indicate+that+the+core+service+quality+is+not+significant+in+word+of+mouh(0%2C061)%2C+peripheral+service+quality+has+no+significant+effect+on+word+of+mouth(1%2C293)%2C+core+service+quality+has+a+significant+effect+on+customer+satisfaction(3%2C552)%2C+peripheral+service+quality+has+a+significant+effect+on+customer+satisfactions(3%2C520)%2C+customer+satisfaction+has+a+significant+effect+on+word+of+mouth(10%2C040)%2C+the+quality+of+core+services+mediated+by+customer+satisfaction+has+a+significant+effect+on+word+of+mouth(3%2C253)%2C+the+quality+of+peripheral+services+mediated+by+satisfaction+has+a+significant+effect+on+word+of+mouth(3%2C151)%0D%0A%0D%0A%0D%0AKeywords%3A+core+service+quality%2C+peripheral+service+quality%2C+customer+satisfaction%2C+word+of+mouth.%0D%0A%0D%0A&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-08-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33061%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33061%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33061%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Allfrandi+Riskan%2C+1416051006++(2018)+Pengaruh+Kualitas+Pelayan+Inti+dan+Periferal+Terhadap+Kepuasan+Pelanggan+Serta+Dampaknya+Bagi+Word+of+Mouth+(Studi+pada+Bengkel+Istana+Motor+Honda+Lampung+Tengah).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+POLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F33061%2F