?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERIKLANAN%2C+PERSEPSI+HARGA%2C+PELAYANAN%0D%0ATERHADAP+LOYALITAS+PELANGGAN+YANG+DIMEDIASI%0D%0AOLEH+KEPUASAN+PELANGGAN%0D%0A(Studi+Pada+Konsumen+Usaha+Rental+Playstation+Twins+Rajabasa)&rft.creator=Dwitya+Pradipta%2C+1346051009&rft.subject=+&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+pengaruh+periklanan%2C+persepsi%0D%0Aharga+dan+pelayanan+terhadap+loyalitas+pelanggan+yang+dimediasi+oleh+kepuasan%0D%0Apelanggan+pada+usaha+rental+Playstation+Twins+Rajabasa.+Loyalitas+pelanggan%0D%0Adapat+didefinisikan+sebagai+sikap+menyenangi+terhadap+suatu+merek+yang%0D%0Adirepresentasikan+dalam+pembelian+yang+konsisten+terhadap+merek+itu+sepanjang%0D%0Awaktu.+Responden+penelitian+ini+sebanyak+60+sampel+pelanggan+yang%0D%0Amengunjungi+rental+Playstation+Twins+Bandar+Lampung.+Alat+yang+digunakan%0D%0Adalam+penelitan+ini+menggunakan+Structural+Equation+Model+(SEM)+dengan%0D%0Adibantu+program+SmartPLS+m.2.+Hasil+penelitian+menunjukkan+secara+parsial%0D%0Aterdapat+pengaruh+yang+tidak+signifikan+antara+Iklan+terhadap+Loyalitas%0D%0APelanggan.+Selanjutnya%2C+secara+parsial+terdapat+pengaruh+yang+signifikan+antara%0D%0APersepsi+Harga+dan+Kualitas+Pelayanan+terhadap+Loyalitas+Pelanggan.+Korelasi%0D%0Aterakhir+secara+parsial+terdapat+pengaruh+yang+signifikan+antara+Loyalitas%0D%0APelanggan+terhadap+Kepuasan+Pelanggan+pada+usaha+rental+Playstation+Twins%0D%0ARajabasa.+Saran+penelitian+ini%2C+peneliti+selanjutnya+dapat+mengembangkan+penelitian%0D%0Aini+dengan+meneliti+faktor+lain+yang+dapat+mempengaruhi+Loyalitas+pelanggan%2C%0D%0Amisalnya+faktor+electronicword+of+mouth+dan+gaya+hidup.%0D%0AKata+Kunci+%3A+Periklanan%2C+Persepsi+Harga%2C+Pelayanan%2C+Kepuasan+Pelanggan%0D%0Adan+Loyalitas+Pelanggan.%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+purpose+of+this+study+was+to+determine+the+effect+of+advertising%2C+price%0D%0Aperception+and+service+on+customer+loyalty+mediated+by+customer+satisfaction+in%0D%0Athe+Playstation+rental+business+Twins+Rajabasa.+Customer+loyalty+can+be+defined%0D%0Aas+an+attitude+of+liking+towards+a+brand+that+is+represented+in+purchases+that+are%0D%0Aconsistent+with+the+brand+at+all+times.+Respondents+of+this+study+were+60+samples%0D%0Aof+customers+who+visited+the+Playstation+Twins+rental+in+Bandar+Lampung.+The%0D%0Atool+used+in+this+research+uses+Structural+Equation+Model+(SEM)+with+the+help+of%0D%0ASmartPLS+m.2+program.+The+results+showed+partially+there+was+an+insignificant%0D%0Ainfluence+between+Advertising+on+Customer+Loyalty.+Furthermore%2C+partially+there%0D%0Ais+a+significant+influence+between+Perception+of+Price+and+Service+Quality+on%0D%0ACustomer+Loyalty.+The+last+partial+correlation+is+a+significant+influence+between%0D%0ACustomer+Loyalty+on+Customer+Satisfaction+on+Playstation+Twins+Rajabasa+rental%0D%0Abusiness.+Suggestion+of+this+research%2C+further+researchers+can+develop+this%0D%0Aresearch+by+examining+other+factors+that+can+affect+customer+loyalty%2C+for+example%0D%0Aelectronicword+of+mouth+factors+and+lifestyle%0D%0AKeywords+%3A+advertising%2C+price+perception%2C+service%2C+customer+satisfaction+and%0D%0Acustomer+loyalty.&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-08-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33114%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33114%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33114%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Dwitya+Pradipta%2C+1346051009++(2018)+PENGARUH+PERIKLANAN%2C+PERSEPSI+HARGA%2C+PELAYANAN+TERHADAP+LOYALITAS+PELANGGAN+YANG+DIMEDIASI+OLEH+KEPUASAN+PELANGGAN+(Studi+Pada+Konsumen+Usaha+Rental+Playstation+Twins+Rajabasa).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F33114%2F