?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+PADA+DUNKIN+DONUTS%0D%0ABANDAR+LAMPUNG&rft.creator=MOCHAMAD+JOEFIDA+GHIFARY%2C+1411011078&rft.subject=HB+Economic+Theory&rft.subject=HD61+Risk+Management&rft.description=Perubahan+Globalisasi+dan+gaya+hidup+masyarakat+dalam+kehidupan+sehari-hari%0D%0Amakin+mempengaruhi+minat+masyarakat+untuk+mengkonsumsi+makanan+dan%0D%0Aminuman.+Makanan+dan+minuman+disertai+fasilitas+yang+memadai+menjadi+suatu%0D%0Ahal+yang+penting+bagi+konsumen+dalam+memilih+produk+yang+diinginkan+dan+juga%0D%0Abeberapa+hal+diantaranya+waktu+pemesanan+yang+singkat%2C+pelayanan+yang+baik%2C%0D%0Arasa%2C+dan+mutu+yang+ditawarkan+oleh+perusahaan+merupakan+point+point+penting%0D%0Ayang+harus+tetap+ditingkatkan+oleh+perusahaan.+Perubahan+ini+dimanfaatkan+oleh%0D%0Aperusahaan+untuk+memperoleh+pelanggan+serta+keuntungan+yang+semaksimal%0D%0Amungkin.+Tingginya+persaingan+restoran+penyedia+makanan+dan+minuman+di%0D%0ABandar+Lampung+mengharuskan+perusahaan+untuk+menentukan+strategi+yang%0D%0Atepat+agar+dapat+menghasilkan+keuntungan+yang+maksimal.+Didirikan+di+lokasi%0D%0Ayang+sangat+strategis+Dunkin+Donuts+Bandar+Lampung+sudah+memiliki+pesaing%0D%0Ayang+terlebih+dahulu+dibuka+di+lokasi+yang+dekat%2C+hal+ini+menjadi+salah+satu%0D%0Aancaman+Dunkin+Donuts+sebagai+penyedia+barang+dan+jasa+yang+sejenis.%0D%0APenelitian+ini+bertujuan+untuk+mengindentifikasi+strategi+apa+yang+tepat+bagi%0D%0ADunkin+Donuts+Bandar+Lampung.+Menganalisis+alternatif+strategi+apa+yang%0D%0Asesuaidengan+metode+analisis+deskriptif+dan+tahapan+formulasi-+formulasi+yaitu%0D%0Amatriks+IFE+dan+matriks+EFE%2C+matriks+IE%2C+SWOT.+Hasil+dari+penelitian+ini%0D%0ADunkin+Donuts+Bandar+Lampung+berada+pada+kuadran+V+yaitu+bina+dan+tumbuh%0D%0Amaka+strategi+yang+dipakai+yaitu+penetrasi+pasar%2C+pengembangan+pasar+dan%0D%0Apengembangan+produk.%0D%0AKata+Kunci%3A+Dunkin+Donuts+Bandar+Lampung%2C+Faktor+Internal%2C+Faktor+Eksternal%2C%0D%0AMatriks+IFE%2C+Matriks+EFE%2C+Matriks+IE%2C+dan+Matriks+SWOT%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AGlobalization+changes+and+lifestyle+in+daily+life+increasingly+affecting+the+public%0D%0Ainterest+to+consume+food+and+drinks.+Food+and+drink+with+adequate+facilities%0D%0Abecame+an+important+thing+for+consumers+in+selecting+the+desired+product+and+also%0D%0Aseveral+things+including+the+time+of+booking+short%2C+good+service%2C+taste%2C+and+quality%0D%0Aoffered+by+the+company+is+a+point+important+points+that+should+be+increased+by%0D%0Acompany.+These+changes+are+used+by+companies+to+gain+customers+and+profits+to%0D%0Athe+maximum+extent+possible.+High+competition+and+beverage+caterers+restaurants%0D%0Ain+New+York+City+requires+companies+to+define+the+right+strategy+in+order+to%0D%0Amenahasilkan+maximum+benefit.+Established+in+a+very+strategic+location+Dunkin%0D%0ADonuts+Bandar+Lampung+own+competitor+who+first+opened+at+a+nearby+location%2C+it%0D%0Ais+becoming+one+of+the+threats+Dunkin+Donuts+as+providers+of+similar+goods+and%0D%0Aservices.+This+study+aims+to+identify+strategies+what+is+right+for+Dunkin+Donuts%0D%0ABandar+Lampung.+Analyzing+alternative+strategies+sesuaidengan+what+descriptive%0D%0Aanalysis+and+phase+matrix+formulations+that+IFE+and+EFE+matrix%2C+IE+matrix%2C%0D%0ASWOT.+The+results+of+this+study+Dunkin+Donuts+is+located+in+Bandar+Lampung%0D%0Akuadra+V+is+cultivated+and+grows+the+strategy+used+is+market+penetration%2C+market%0D%0Adevelopment+and+product+development.+it+is+becoming+one+of+the+threats+Dunkin%0D%0ADonuts+as+providers+of+similar+goods+and+services.+This+study+aims+to+identify%0D%0Astrategies+what+is+right+for+Dunkin+Donuts+Bandar+Lampung.+Analyzing%0D%0Aalternative+strategies+sesuaidengan+what+descriptive+analysis+and+phase+matrix%0D%0Aformulations+that+IFE+and+EFE+matrix%2C+IE+matrix%2C+SWOT.+The+results+of+this+study%0D%0ADunkin+Donuts+is+located+in+Bandar+Lampung+kuadran+V+is+cultivated+and+grows%0D%0Athe+strategy+used+is+market+penetration%2C+market+development+and+product%0D%0Adevelopment.%0D%0AKeywords%3A+Dunkin+Donuts+Bandar+Lampung%2C+Internal+Factors%2C+External+Factors%2C%0D%0AIFE+Matrix%2C+EFE+Matrix%2C+IE+Matrix%2C+and+SWOT+Matrix&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-08-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33236%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33236%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33236%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MOCHAMAD+JOEFIDA+GHIFARY%2C+1411011078++(2018)+ANALISIS+STRATEGI+BISNIS+PADA+DUNKIN+DONUTS+BANDAR+LAMPUNG.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+EKONOMI+DAN+BISNIS+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F33236%2F