?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+WORD+OF+MOUTH%2C+IKLAN+MEDIA+CETAK+DAN+CITRA+PERUSAHAAN+TERHADAP+MINAT+KONSUMEN%0D%0A(Studi+pada+Calon+Jemaah+Travel+Haji+Khusus+%26+Umrah%0D%0APT.+Arminareka+Perdana+di+Bandar+Lampung)&rft.creator=Agita+Putri+Belina%2C+1516051086&rft.subject=+&rft.subject=H+Social+Sciences+(General)&rft.description=%09Penelitian+ini+bertujuan+untuk+mengetahui+seberapa+besar+pengaruh+variabel+word+of+mouth%2C+iklan+media+cetak+dan+citra+perusahaan+terhadap+minat+konsumen+pada+calon+konsumen+PT.+Arminareka+Perdana+Bandar+Lampung+baik+secara+parsial+maupun+simultan.+Adapun+populasi+pada+penelitian+ini+yaitu+calon+konsumen+PT.+Arminareka+Perdana+Bandar+Lampung+dengan+jumlah+sampel+100+responden.+Penelitian+dilaksanakan+di+RM.+Kampoeng+Bamboe+Way+Halim+yaitu+tempat+pelaksanaan+OPP+(Open+Plan+Presentation)+yang+diselenggarakan+oleh+kantor+cabang+PT.+Arminareka+Perdana.%0D%0ABerdasarkan+hasil+penelitian+secara+parsial%2C+didapatkan+hasil+dari+variabel+word+of+mouth%2C+variabel+iklan+media+cetak%2C+dan+variabel+citra+perusahaan+berpengaruh+signifikan+terhadap+minat+konsumen.+Secara+simultan%2C+diperoleh+nilai+F_hitung+sebesar+36%2C859+%3E++F_tabel++sebesar+3%2C09+sehingga+dapat+disimpulkan+bahwa+F_hitung+%3E+F_tabel+%2C+yang+artinya+ada+pengaruh+signifikan+secara+simultan+antara+variabel+word+of+mouth+(X1)%2C+variabel+iklan+media+cetak+(X2)+dan+variabel+citra+perusahaan+(X3)+terhadap+minat+konsumen+pada+calon+konsumen+PT.+Arminareka+Perdana+Bandar+Lampung%0D%0AKata+Kunci%3A+Word+Of+Mouth%2C+Iklan+Media+Cetak%2C+Citra+Perusahaan%2C+Minat+Konsumen.%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+study+aimed+to+determine+the+influence+variable+word+of+mouth%2C+print+media+ads+and+company+image+on+the+consumers+intention+to+candidate+consumers+in+PT.+Arminareka+Perdana+Bandar+Lampung+either+partially+or+simultaneously.+There+are+population+this+research+are+candidate+consumers+PT.+Arminareka+Perdana+Bandar+Lampung+with+a+sample+of+100+respondents.+The+research+was+conducted+in+RM.+Kampoeng+Bamboe+Way+Halim+namely+the+place+of+execution+OPP+(Open+Plan+Presentation)+organized+by+the+branch+office+PT.+Arminareka+Perdana.%0D%0A%09Based+on+the+parcially+test+results%2C+in+getting+result+of+variable+the+word+of+mouth%2C+the+variable+of+print+media+ads+and+variable+company+image+significantly+influence+on+the+consumers+intention.+Based+on+the+simultaneously+test+result%2C+the+value+f+count+36%2C859+%3E+f+tabel+3%2C09%2C+so+that+it+can+be+concluded+that+f+count+%3E+f+tabel+which+means+that+there+is+significant+influence+between+the+variables+simultaneously+word+of+mouth+(X1)%2C+print+media+ads+(X2)%2C+and++company+image+(X3)+on+the+consumers+intention+to+candidate+consumers+in+PT.+Arminareka+Perdana+Bandar+Lampung.%0D%0AKeywords%3A+Word+Of+Mouth%2C+Print+Media+Ads%2C+Company+Image%2C+Consumers+Intention.&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-09-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33265%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33265%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33265%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++Agita+Putri+Belina%2C+1516051086++(2018)+PENGARUH+WORD+OF+MOUTH%2C+IKLAN+MEDIA+CETAK+DAN+CITRA+PERUSAHAAN+TERHADAP+MINAT+KONSUMEN+(Studi+pada+Calon+Jemaah+Travel+Haji+Khusus+%26+Umrah+PT.+Arminareka+Perdana+di+Bandar+Lampung).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F33265%2F