?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=REPRESENTASI+TEMPAT+TINGGAL+IDEAL+DALAM+IKLAN+MEIKARTA%0D%0A(Studi+pada+iklan+%E2%80%98Aku+Ingin+Pindah+Ke+Meikarta%E2%80%99+di+Televisi)%0D%0A&rft.creator=SITI+NUR+AZIZAH%2C+1416031121&rft.subject=+&rft.subject=HE+Transportation+and+Communications&rft.description=Skripsi+ini+membahas+tentang+bagaimana+representasi+tempat+tinggal+ideal+dalam+iklan+meikarta+(studi+pada+iklan+%E2%80%98aku+ingin+pindah+ke+meikarta%E2%80%99+di+televisi).+Iklan+pada+dasarnya+seringkali+menampilkan+realitas+palsu+ketimbang+memberikan+sebuah+lukisan+yang+nyata+tentang+realitas.+Penelitian+ini+merupakan+penelitian+kulitatif+dengan+metode+analisis+semiotika+Roland+Barthes+dan+teknik+pengumpulan+data+melalui+teknik+dokumentasi+dan+obrservasi.+Hasil+penelitian+ini+mengungkapkan+bahwa+di+dalam+iklan+Meikarta+tempat+tinggal+ideal+direpresentasikan+dengan+mengadopsi+sudut+pandang+masyarakat+ekonomi+kelas+atas.+Iklan+Meikarta+merepresentasikan+tempat+tinggal+secara+hiperbolis%2C+dimana+tempat+tinggal+ideal+yang+ada+ditampilkan+secara+belebih-lebihan+sehingga+tidak+sesuai+dengan+realitas+yang+ada+di+masyarakat+pada+umumnya.++%0D%0A%0D%0AKata+kunci+%3ASemiotika+Roland+Barthes%2C+Iklan%2C+Tempat+Tinggal+Ideal%0D%0A%0D%0ATHE+REPRESENTATION+OF+IDEAL+RESIDENCE+IN+MEIKARTA%E2%80%99SCOMMERCIAL%0D%0A(Study+of+%E2%80%98Aku+Ingin+Pindah+Ke+Meikarta%E2%80%99+Commercial+on+Television)%0D%0A%0D%0A%0D%0A%0D%0AThis+researchaims+to+explainabout+the+representation+of+ideal+residence+in+the+Meikarta%E2%80%99s+commercial+(study+of%E2%80%98Aku+Ingin+Pindah+Ke+Meikarta%E2%80%99+commercial+on+television).Basically%2C+some+commercials+often+featured+a+false+reality+of+life+rather+than+giving+a+real+one.In+this+research%2C+the+author+used+a+qualitative+approachwith+Roland+Barthes%E2%80%99s+semiotic+analysis%2C+the+author+also+used+observation+and+documentation+techniques+in+order+to+collects+datas+for+this+research.The+results+of+this+research+revealed+that+ideal+residence+in+Meikarta%E2%80%99s+commercial+represented+by+adopting+the+perspective+of+the+upper-class+society.+Ideal+residence+in+Meikarta%E2%80%99s+commercial+represent+in+hyperbolic+way%2C+whereby+the+ideal+residence+is+shown+so+excessive%2C+so+it+doesn't+fit+with+the+reality+that+exists+in+general+society.%0D%0A%0D%0AKeywords+%3A+Roland+Barthes%E2%80%99s+Semiotic+Analysis%2C+Commercial%2C+Ideal+Residence&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2018-09-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33272%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33272%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33272%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SITI+NUR+AZIZAH%2C+1416031121++(2018)+REPRESENTASI+TEMPAT+TINGGAL+IDEAL+DALAM+IKLAN+MEIKARTA+(Studi+pada+iklan+%E2%80%98Aku+Ingin+Pindah+Ke+Meikarta%E2%80%99+di+Televisi).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F33272%2F