?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+BISNIS+WAROENG+STEAK+AND+SHAKE%0D%0ACABANG+KEDATON+DI+BANDAR+LAMPUNG&rft.creator=EKSA+ARYSTA%2C+1311011053&rft.subject=HB+Economic+Theory&rft.subject=HD28+Management.+Industrial+Management&rft.description=Tingginya+persaingan+dalam+usaha+restoran+steak+yang+ada+di+Kota+Bandar%0D%0ALampung+memberikan+dampak+bagi+manajemen+Waroeng+Steak+and+Shake%0D%0Asehingga+pendapatan+yang+diterima+mengalami+fluktuasi+setiap+bulannya%2C+hal+ini%0D%0Amembuat+peneliti+bertujuan+untuk+mengetahui+alternatif+strategi+apa+yang+sesuai%0D%0Adengan+Waroeng+Steak+and+Shake+dan+strategi+manakah+yang+menjadi+prioritas%0D%0Abagi+Waroeng+Steak+and+Shake.+Penelitian+ini+menggunakan+metode+analisis%0D%0Adeskriptif+dan+tahapan+formulasi-formulasi+strategi%2C+yaitu+matriks+EFE+dan+IFE%2C%0D%0Amatriks+IE%2C+matriks+SWOT%2C+dan+QSPM.+Hasil+penelitian+ini+menunjukan+bahwa%0D%0Afaktor+internal+terdapat+14+kekuatan+dan+5+kelemahan%2C+dan+faktor+eksternal%0D%0Aterdapat+7+peluang+dan+8+ancaman.+Hasil+matriks+IE+menunjukan+bahwa+Waroeng%0D%0ASteak+and+Shake+berada+pada+posisi+Grow+and+Build+dengan+strategi+utamanya%0D%0Ayaitu+strategi+intensif+dan+strategi+integratif.+Berdasarkan+analisis+matriks+SWOT%0D%0Amaka+dihasilkan+4+strategi.+Strategi+prioritas+berdasarkan+hasil+QSPM+yaitu%0D%0Amenciptakan+delivery+order%2C+memaksimalkan+penggunaan+media+sosial%2C%0D%0Amemperluas+pasar%2C+mengadakan+event+di+dalam+restoran+untuk+menarik+minat%0D%0Akonsumen+dan+memberikan+reward+kepada+karyawan+terbaik.%0D%0AKata+kunci%3A+Strategi+Bisnis+%2C+Faktor+Internal%2C+Faktor+Eksternal%2C+Matriks+IFE%2C%0D%0AMatriks+EFE%2C+Matriks+IE%2C+Matriks+SWOT%2C+Matriks+QSPM%2C+Waroeng+Steak%0D%0Aand+Shake%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+high+competition+in+the+steak+restaurant+business+in+the+city+of+Bandar%0D%0ALampung+offers+an+impact+on+the+management+of+Waroeng+Steak+and+Shake+so%0D%0Athat+the+income+received+fluctuates+every+month%2C+this+makes+the+researchers+aim+to%0D%0Afind+out+what+alternative+strategies+are+in+line+with+Waroeng+Steak+and+Shake+and%0D%0Awhich+strategy+become+a+priority+for+Waroeng+Steak+and+Shake.+This+research%0D%0Auses+descriptive+analysis+method+and+stages+of+strategy+formulations%2C+EFE+matrix%0D%0Aand+IFE+matrix%2C+IE+matrix+and+SWOT+matrix%2C+and+QSPM.+The+results+of+this+study%0D%0Aindicate+that+there+are+14+internal+factors+and+5+weaknesses%2C+and+there+are+7%0D%0Aexternal+factors+and+8+threats.+The+result+of+IE+matrix+shows+that+Waroeng+Steak%0D%0Aand+Shake+is+in+the+position+of+grow+and+build+with+its+main+strategy+of+intensive%0D%0Astrategy+and+integrative+strategy.+Based+on+the+SWOT+matrix+analysis%2C+4+strategies%0D%0Aare+produced.+Priority+strategies+based+on+QSPM+results+are+creating+delivery%0D%0Aorders%2C+maximizing+the+use+of+social+media%2C+expanding+markets%2C+holding+events%0D%0Ainside+restaurants+to+attract+consumers+and+giving+rewards+to+the+best+employees.%0D%0AKeywords%3A+Business+Strategy%2C+Internal+Factor%2C+External+Factor%2C+IFE+Matrix%2C%0D%0AEFE+Matrix%2C+IE+Matrix%2C+SWOT+Matrix%2C+QSPM+Matrix%2C+Waroeng+Steak+and%0D%0AShake&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-08-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33534%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33534%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33534%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++EKSA+ARYSTA%2C+1311011053++(2018)+STRATEGI+BISNIS+WAROENG+STEAK+AND+SHAKE+CABANG+KEDATON+DI+BANDAR+LAMPUNG.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+EKONOMI+DAN+BISNIS.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F33534%2F