title: STRATEGI BISNIS WAROENG STEAK AND SHAKE  CABANG KEDATON DI BANDAR LAMPUNG
creator: EKSA ARYSTA, 1311011053
subject: HB Economic Theory
subject: HD28 Management. Industrial Management
description: Tingginya persaingan dalam usaha restoran steak yang ada di Kota Bandar  Lampung memberikan dampak bagi manajemen Waroeng Steak and Shake  sehingga pendapatan yang diterima mengalami fluktuasi setiap bulannya, hal ini  membuat peneliti bertujuan untuk mengetahui alternatif strategi apa yang sesuai  dengan Waroeng Steak and Shake dan strategi manakah yang menjadi prioritas  bagi Waroeng Steak and Shake. Penelitian ini menggunakan metode analisis  deskriptif dan tahapan formulasi-formulasi strategi, yaitu matriks EFE dan IFE,  matriks IE, matriks SWOT, dan QSPM. Hasil penelitian ini menunjukan bahwa  faktor internal terdapat 14 kekuatan dan 5 kelemahan, dan faktor eksternal  terdapat 7 peluang dan 8 ancaman. Hasil matriks IE menunjukan bahwa Waroeng  Steak and Shake berada pada posisi Grow and Build dengan strategi utamanya  yaitu strategi intensif dan strategi integratif. Berdasarkan analisis matriks SWOT  maka dihasilkan 4 strategi. Strategi prioritas berdasarkan hasil QSPM yaitu  menciptakan delivery order, memaksimalkan penggunaan media sosial,  memperluas pasar, mengadakan event di dalam restoran untuk menarik minat  konsumen dan memberikan reward kepada karyawan terbaik.  Kata kunci: Strategi Bisnis , Faktor Internal, Faktor Eksternal, Matriks IFE,  Matriks EFE, Matriks IE, Matriks SWOT, Matriks QSPM, Waroeng Steak  and Shake            abstract    The high competition in the steak restaurant business in the city of Bandar  Lampung offers an impact on the management of Waroeng Steak and Shake so  that the income received fluctuates every month, this makes the researchers aim to  find out what alternative strategies are in line with Waroeng Steak and Shake and  which strategy become a priority for Waroeng Steak and Shake. This research  uses descriptive analysis method and stages of strategy formulations, EFE matrix  and IFE matrix, IE matrix and SWOT matrix, and QSPM. The results of this study  indicate that there are 14 internal factors and 5 weaknesses, and there are 7  external factors and 8 threats. The result of IE matrix shows that Waroeng Steak  and Shake is in the position of grow and build with its main strategy of intensive  strategy and integrative strategy. Based on the SWOT matrix analysis, 4 strategies  are produced. Priority strategies based on QSPM results are creating delivery  orders, maximizing the use of social media, expanding markets, holding events  inside restaurants to attract consumers and giving rewards to the best employees.  Keywords: Business Strategy, Internal Factor, External Factor, IFE Matrix,  EFE Matrix, IE Matrix, SWOT Matrix, QSPM Matrix, Waroeng Steak and  Shake
publisher: UNIVERSITAS LAMPUNG
date: 2018-08-14
type: Skripsi
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/33534/1/ABSTRAK-ABSTRACT.pdf
format: text
identifier: http://digilib.unila.ac.id/33534/2/SKRIPSI%20FULL.pdf
format: text
identifier: http://digilib.unila.ac.id/33534/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf
identifier:   EKSA ARYSTA, 1311011053  (2018) STRATEGI BISNIS WAROENG STEAK AND SHAKE CABANG KEDATON DI BANDAR LAMPUNG.  UNIVERSITAS LAMPUNG, FAKULTAS EKONOMI DAN BISNIS.     
relation: http://digilib.unila.ac.id/33534/