?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFISIENSI+SISTEM+PEMASARAN+CENGKEH+(Syzygium+aromaticum)+%0D%0ADI+KABUPATEN+PESISIR+BARAT+&rft.creator=SITI+MEISKA+AMELIA%2C+1214131097&rft.subject=HB+Economic+Theory&rft.subject=Budidaya+tanaman&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+efisiensi+sistem+pemasaran+cengkeh+di+Kabupaten+Pesisir+Barat.+Penelitian+ini+dilaksanakan+di+Kecamatan+Karya+Penggawa+dan+Kecamatan+Pesisir+Utara+Kabupaten+Pesisir+Barat+pada+bulan+Januari+-+Februari+2017.+Pemilihan+lokasi+penelitian+dilakukan+secara+sengaja+dengan+pertimbangan+bahwa+lokasi+tersebut+merupakan+penghasil+cengkeh+terbesar+di+Kabupaten+Pesisir+Barat.+Responden+petani+dipilih+secara+acak+sederhana+dan+responden+lembaga+pemasaran+diambil+dengan+mengikuti+alur+pemasaran.+Data+yang+digunakan+adalah+data+primer+dan+sekunder.+Metode+analisis+yang+digunakan+adalah+model+S-C-P+(Structure%2C+Conduct%2C+Performance).+Hasil+penelitian+menunjukkan+bahwa+sistem+pemasaran+cengkeh+di+Kabupaten+Pesisir+Barat+belum+efisien%2C+karena%3A+a.+struktur+pasar+yang+dihadapi+adalah+oligopsoni%2C+b.perilaku+pasar+menunjukkan+bahwa+petani+cenderung+berperan+sebagai+price+taker%2C+penjualan+cengkeh+dilakukan+secara+bertahap+oleh+petani%2C+dan+c.+keragaan+pasar+menunjukkan+bahwa+marjin+pemasaran+relatif+tinggi+dan+RPM+masih+tinggi+(93%25)%2C+walaupun+producer%E2%80%99s+share+yang+diperoleh+sudah+tinggi+(96%2C84%25).%0D%0A%0D%0AKata+kunci+%3A+cengkeh%2C+efisiensi%2C+sistem+pemasaran%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+research+aims+to+analyze+the+efficiency+of+clove++marketing+system+in+Pesisir+Barat+Regency.+The+research+was+conducted+in+Karya+Penggawa+and+Pesisir+Utara+Subdistrict+of+Pesisir+Barat+Regency+in+January+%E2%80%93+February+2017.+This+location+chosen+purposively+with+the+consideration+that+the+location+was+the+largest+clove+producer+in+Pesisir+Barat+Regency.+Farmer+respondents+were+chosen+randomly+and+marketing+channel+respondents+were+taken+by+tracing+marketing+networks.+Data+consisted+of+primary+and+secondary+data.+Data+marketing+system+efficiency+analyzed+by+S-C-P+(Structure%2C+Conduct%2C+Performance).+The+results+showed+that+the+marketing+system+of+clove+in+Pesisir+Barat+Regency+was+inefficient%2C+because%3A+(a)+the+market+structure+was+a+imperfect+competition+(oligopsoni)%2C+(b)+the+market+conduct+shows+that+farmers+tend+to+act+as+price+takers%2C+clove+sales+are+carried+out+gradually+by+farmers%2C+and+(c)+the+market+performance+shows+that+marketing+margins+are+relatively+high+and+RPM+is+still+high+(93%25)%2C+although+the+producer's+share+gained+is+high+(96.84%25).%0D%0A%0D%0AKeywords%3A+clove%2C+efficiency%2C+marketing+system&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-08-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33724%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33724%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33724%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SITI+MEISKA+AMELIA%2C+1214131097++(2018)+EFISIENSI+SISTEM+PEMASARAN+CENGKEH+(Syzygium+aromaticum)+DI+KABUPATEN+PESISIR+BARAT.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+PERTANIAN.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F33724%2F