?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERILAKU+KONSUMEN+BUAH+LOKAL+DI+KOTA+BANDAR+LAMPUNG&rft.creator=PUTRI+MAIDA+%2C+1114131089&rft.subject=Budidaya+tanaman&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+proses+pengambilan+keputusan%0D%0Akonsumen+dalam+pembelian+buah+lokal%2C+sikap+konsumen+terhadap+buah+lokal+dan%0D%0Afaktor-faktor+yang+mempengaruhi+pengambilan+keputusan+pembelian+buah+lokal%0D%0Adi+Bandar+Lampung.+Pengumpulan+data+dilaksanakan+pada+bulan+Februari+sampai%0D%0Adengan+Maret+2017.+Pengambilan+sampel+yang+digunakan+dalam+penelitian+ini%0D%0Aadalah+accidental+sampling.+Jumlah+sampel+dalam+penelitian+ini+sebanyak+60%0D%0Aorang+ibu+rumah+tangga+yang+memenuhi+kriteria+yaitu+sedang+membeli+buah+lokal.%0D%0ATujuan+pertama+dianalisis+dengan+analisis+deskriptif%2C+tujuan+ke+dua+dan+ke+tiga%0D%0Adianalisis+dengan+Model+Multiatribut+Fishbein+dan+analisis+faktor.+Tahapan%0D%0Apengambilan+keputusan+pembelian+oleh+konsumen+buah+lokal+melalui+pengenalan%0D%0Akebutuhan%2C+pencarian+informasi%2C+evaluasi+alternatif%2C+keputusan+pembelian+dan%0D%0Aperilaku+pasca+pembelian.+Sikap+konsumen+memberi+nilai+tertinggi+terhadap+buah%0D%0Ajeruk.+Analisis+faktor+menunjukkan+bahwa+ada+tiga+komponen+faktor+dominan%0D%0Ayang+mempengaruhi+keputusan+pembelian+buah+lokal.+Komponen+faktor+yang%0D%0Apertama+dinamakan+faktor+kesesuaian+harga%2C+komponen+faktor+kedua+dinamakan%0D%0Afaktor+daya+tarik+dari+buah+lokal%2C+sedangkan+komponen+ketiga+dinamakan+faktor%0D%0Apengaruh+orang+lain.%0D%0AKata+Kunci%3A+analisis+faktor%2C+buah+lokal%2C+perilaku+konsumen%2C+proses+pengambilan%0D%0Akeputusan%2C+sikap%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+research+aimed+to+analyze+the+consumer%E2%80%99s+decision-making+process+in%0D%0Apurchasing+local+fruits%2C+attitudes+toward+local+fruits%2C+and+factors+that+affected%0D%0Adecision+on+purchasing+local+fruits+in+Bandar+Lampung.+The+research+data+was%0D%0Acollected+in+February+to+March+2017.+The+sampling+technique+used+in+the%0D%0Aresearch+was+accidental+sampling.+The+number+of+respondents+was+60+housewife%0D%0Arespondents%2C+who+met+the+criteria+of+fruits+buyers.+The+first+aim+was+analyzed+by%0D%0Adescriptive+analysis.+The+second+and+third+aims+were+analyzed+by+Fishbein+Multi%0D%0AAtribut+model+and+factor+analysis.+The+result+showed+that+purchasing+decisions+of%0D%0Alocal+fruits+through+stages+of+the+need+recognition%2C+information+search%2C+evaluation%0D%0Aof+alternative%2C+purchase%2C+and+post+purchase+behavior.+The+consumers+gave+the%0D%0Ahighest+value+of+attitude+to+the+orange+fruits.+The+factor+analysis+showed+that%0D%0Athere+were+three+dominant+component+factors+that+influenced+purchasing+decisions%0D%0Aof+local+fruits.+The+first+component+factor+named+as+the+price+conformity+factor%2C%0D%0Athe+second+factor+was+the+attraction+of+local+fruits%2C+and+the+third+factor+was%0D%0Aothers%E2%80%99influence+factor.%0D%0AKeywords+%3A+attitude%2C+consumer+behavior%2C+decision+making%2C+factor+analysis%2C+local+fruits&rft.publisher=FAKULTAS+PERTANIAN+&rft.date=2018-08-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33726%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33726%2F4%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F33726%2F5%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++PUTRI+MAIDA+%2C+1114131089++(2018)+PERILAKU+KONSUMEN+BUAH+LOKAL+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F33726%2F