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primary topic: http://digilib.unila.ac.id/id/eprint/3430

http://digilib.unila.ac.id/id/eprint/3430
type: Thesis
type: Article
title: ANALYSIS THE INFLUENCE OF MARKETING MIX OF PREPAID ELECTRICITY CUSTOMER SATISFACTION (Case Study : PT PLN (PERSERO) UPJ WAY HALIM) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN LISTRIK PRABAYAR (Studi Kasus pada PT PLN (Persero) Unit Pelayanan Jaringan Way Halim)
abstract: This study departs from the influence of the marketing mix of prepaid electricity customer satisfaction consists of two variables, namely the marketing mix includes six subvariables there are Product, Price, Place, Promotion, Personal, and Process as a independent variable and customer satisfaction as a dependent variable. The goals are to know how the influence of the marketing mix of prepaid electricity customer satisfaction. In this study, a data analysis technique used is qualitative analysis, multiple linear regression analysis, correlation coefficient analysis, and multiple determination analysis with the respondents is a prepaid electricity customers as much as 100 customers. Based on results, of the research, it can be noted that simultaneous marketing mix positive and significant effect of the customers satisfaction, in the amount of 22,518 with sig 0,000. And based on the results of the determination coefficient analysis stated that the influence of marketing mix 59,2% concerning customers satisfaction. As for judging influence partially, the promotion features as a variable sub the greatest influence on customers satisfaction in the amount of 55,3% and the lowest influence are personal in the amount of 43,2%. Keywords: Customers satisfaction of prepaid electricity, Product, Price, Place, Promotion, Personal, and Process Penelitian ini berangkat dari pengaruh bauran pemasaran terhadap kepuasan pelanggan listrik prabayar PT PLN (Persero) UPJ Way Halim terdiri dari dua variabel, yaitu variabel bauran pemasaran meliputi enam subvariabel yaitu Product, Price, Place, Promotion, Personal, dan Process sebagai variabel bebas dan variabel kepuasan pelanggan sebagai variabel terikat. Tujuan penelitian ini adalah untuk mengetahui pengaruh bauran pemasaran terhadap kepuasan pelanggan listrik prabayar. Dalam penelitian ini, teknik analisis data yang digunakan adalah analisis kualitatif, analisis regresi linear berganda, analisis korelasi berganda dan analisis koefisien…
date: 2014-05-21
status: published
author list: authors
type: EPrint
type: ThesisEPrint
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Universitas Lampung
type: Organization

Fakultas Hukum, Universitas Lampung
type: Organization

1221011006 EMI WIJAYANTI
type: Person
given name: 1221011006
family name: EMI WIJAYANTI

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http://digilib.unila.ac.id/3430/
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