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primary topic: http://digilib.unila.ac.id/id/eprint/3437

http://digilib.unila.ac.id/id/eprint/3437
type: Thesis
type: Article
title: ANALYSIS OF MARKETING MIX TO GUNUNG DEMPO TEABAG BUYING DECISIONS OF KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) CONSUMER ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMBELI TEH CELUP GUNUNG DEMPO OLEH KONSUMEN KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO)
abstract: Teabag products have large market opportunities and prospects are bright. Nowadays Gunung Dempo teabag are sold as a flagship brand locally. One form of marketing strategy that is able to influence the purchase decision Gunung Dempo teabag is the use of marketing mix which includes product, price, distribution and promotion channels. Formulation of the problem of this study is (1) Is there any effect of the overall marketing mix (product, price, distribution channels and promotion) on purchase decisions by Koperasi Karyawan Ruwa Jurai Kelompok Usaha PTPN VII (Persero) Consumer?, And (2) Is there any effect of the partial product, price, distribution channels and promotion on purchase decisions by Koperasi Karyawan Ruwa Jurai Kelompok Usaha PTPN VII (Persero) Consumer? The purpose of this study was to determine the effect of the overall marketing mix (product, price, distribution channels and promotion) and the effect of partial product, price, distribution channels and promotion on purchase decisions by Koperasi Karyawan Ruwa Jurai Kelompok Usaha PTPN VII (Persero) Consumer. The hypothesis is (1) The marketing mix has a positive effect on the whole (product, price, distribution channels and promotion) on purchase decisions by Koperasi Karyawan Ruwa Jurai Kelompok Usaha PTPN VII (Persero) Consumer and (2) partial products, price, distribution channels and promotion has a positive influence on purchase decisions by Koperasi Karyawan Ruwa Jurai Kelompok Usaha PTPN VII (Persero) Consumer . This study was designed using a descriptive approach and verification. The sampling technique used in this study purposive sampling and judjment sampling. The number of customers that became Gunung Dempo teabag sample was 83 people who have a criteria that has been a Koperasi Karyawan Ruwa Jurai Kelompok Usaha PTPN VII (Persero) Consumer. Engineering Analysis Datawith Qualitative Analysis, Regression Analysis, Simultaneous Significance Testing (Test F) and the Partial Test Significanc…
date: 2014-05-12
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
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label: ANALYSIS OF MARKETING MIX TO GUNUNG DEMPO TEABAG BUYING DECISIONS OF KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) CONSUMER ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMBELI TEH CELUP GUNUNG DEMPO OLEH KONSUMEN KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) (File PDF)
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http://digilib.unila.ac.id/id/document/240927
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http://digilib.unila.ac.id/id/document/240955
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http://digilib.unila.ac.id/id/document/241045
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label: ANALYSIS OF MARKETING MIX TO GUNUNG DEMPO TEABAG BUYING DECISIONS OF KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) CONSUMER ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMBELI TEH CELUP GUNUNG DEMPO OLEH KONSUMEN KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) (File PDF)
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http://digilib.unila.ac.id/id/document/241048
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label: ANALYSIS OF MARKETING MIX TO GUNUNG DEMPO TEABAG BUYING DECISIONS OF KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) CONSUMER ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMBELI TEH CELUP GUNUNG DEMPO OLEH KONSUMEN KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) (File PDF)
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http://digilib.unila.ac.id/id/document/241050
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label: ANALYSIS OF MARKETING MIX TO GUNUNG DEMPO TEABAG BUYING DECISIONS OF KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) CONSUMER ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMBELI TEH CELUP GUNUNG DEMPO OLEH KONSUMEN KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) (File PDF)
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http://digilib.unila.ac.id/id/document/241051
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label: ANALYSIS OF MARKETING MIX TO GUNUNG DEMPO TEABAG BUYING DECISIONS OF KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) CONSUMER ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMBELI TEH CELUP GUNUNG DEMPO OLEH KONSUMEN KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) (File PDF)

http://digilib.unila.ac.id/id/document/241052
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label: ANALYSIS OF MARKETING MIX TO GUNUNG DEMPO TEABAG BUYING DECISIONS OF KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) CONSUMER ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMBELI TEH CELUP GUNUNG DEMPO OLEH KONSUMEN KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) (File PDF)
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Universitas Lampung
type: Organization

Fakultas Ekonomi, Universitas Lampung
type: Organization

1221011031 ILEN NAWANGSARI
type: Person
given name: 1221011031
family name: ILEN NAWANGSARI

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http://digilib.unila.ac.id/id/document/241237
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http://digilib.unila.ac.id/id/document/241238
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http://digilib.unila.ac.id/id/document/244820
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label: ANALYSIS OF MARKETING MIX TO GUNUNG DEMPO TEABAG BUYING DECISIONS OF KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) CONSUMER ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMBELI TEH CELUP GUNUNG DEMPO OLEH KONSUMEN KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) (Other)
is version of: http://digilib.unila.ac.id/id/document/240924
is volatile version of: http://digilib.unila.ac.id/id/document/240924
ismedium thumbnail version of: http://digilib.unila.ac.id/id/document/240924
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http://digilib.unila.ac.id/id/document/244821
type: Document
label: ANALYSIS OF MARKETING MIX TO GUNUNG DEMPO TEABAG BUYING DECISIONS OF KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) CONSUMER ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMBELI TEH CELUP GUNUNG DEMPO OLEH KONSUMEN KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) (Other)
is version of: http://digilib.unila.ac.id/id/document/240924
is volatile version of: http://digilib.unila.ac.id/id/document/240924
issmall thumbnail version of: http://digilib.unila.ac.id/id/document/240924
has file: small.jpg
has part: small.jpg

http://digilib.unila.ac.id/3437/
title: HTML Summary of #3437 ANALYSIS OF MARKETING MIX TO GUNUNG DEMPO TEABAG BUYING DECISIONS OF KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO) CONSUMER ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMBELI TEH CELUP GUNUNG DEMPO OLEH KONSUMEN KOPERASI KARYAWAN RUWA JURAI KELOMPOK USAHA PTPN VII (PERSERO)
format: text/html
primary topic: http://digilib.unila.ac.id/id/eprint/3437