?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THE+INFLUENCE+OF+SERVICE+QUALITY%2C+LOCATION+AND+PRICE+TO+SERVICE+LOYALITY+FITNESS+USAGE+AT+SONIA+AEROBIC+AND+FITNESS+CENTRE+LAMPUNG.%0D%0A%0D%0APENGARUH+KUALITAS+PELAYANAN%2C+LOKASI+DAN+HARGA+TERHADAP+LOYALITAS+PENGGUNAAN+JASA+FITNESS+DI+SONIA+AEROBIC+DAN+FITNESS+CENTRE+LAMPUNG.&rft.creator=Meika+Amelia%2C+1016051091&rft.subject=+&rft.description=The+purpose+of+this+research+are+to+determine+how+much+influence+the+quality+of+service%2C+location+and+price+to+service+loyality+fitness+usage+at+Sonia+Aerobic+and+Fitness+Centre+Lampung.+This+type+of+this+research+are+explanatory+research.+The+population+in+this+research+are+members+of+fitness+at+Sonia+Aerobic+and+Fitness+Centre+Lampung+with+sample+number+93+members+of+fitness.+The+results+showing+that+the+quality+of+service+and+price+there+are+partially+influence+significant+effect+to+loyalty%2C+while+the+location+partially+there+isn%E2%80%99t+significant+effect+to+the+service+loyalty+fitness+usage.+Simultaneously+the+quality+of+service%2C+location+and+price+significantly+influence+to+services+loyalty+fitness+usage.+The+advice+for+the+research+are+this+research+should+be+used+as+a+reference+in+the+future+studies+and+should+be+use+different+variables+or+comparisons+from+this+research%2C+for+the+company+should+be+continues+improve+the+quality+of+service%2C+location+and+price+that+customer+loyalty+is+maintained.%0D%0AKeywords%3A+quality+service%2C+location%2C+price%2C+and+loyality.%0D%0A%0D%0ATujuan+penelitian+ini+adalah+untuk+mengetahui+seberapa+besar+pengaruh+kualitas+pelayanan%2C+lokasi+dan+harga+terhadap+loyalitas+penggunaan+jasa+fitness+di+Sonia+Aerobic+dan+Fitness+Centre+Lampung.+Jenis+penelitian+yang+digunakan+adalah+eksplanatory+research.+Populasi+dalam+penelitian+ini+adalah+member+fitness+di+Sonia+Aerobic+dan+Fitness+Centre+Lampung+dengan+sampel+penelitian+sejumlah+93+member+fitness.+Hasil+menunjukkan+bahwa+secara+parsial+kualitas+pelayanan%2C+harga+berpengaruh+signifikan+terhadap+loyalitas%2C+sedangkan+lokasi+secara+parsial+tidak+berpengaruh+signifikan+terhadap+loyalitas+penggunaan+jasa+fitness.+Secara+simultan+kualitas+pelayanan%2C+lokasi+dan+harga+berpengaruh+signifikan+terhadap+loyalitas+penggunaan+jasa+fitness.+Saran+untuk+penelitian+sebaiknya+penelitian+ini+dijadikan+acuan+dalam+penelitian+selanjutnya+dan+hendaknya+menggunakan+variabel+atau+perbandingan+yang+berbeda+dari+penelitian+ini%2C+untuk+perusahaan+hendaknya+terus+meningkatkan+kualitas+pelayanan%2C+lokasi+dan+harga+agar+loyalitas+pelanggan+tetap+terjaga.%0D%0AKata+kunci+%3A+kualitas+pelayanan%2C+lokasi%2C+harga%2C+dan+loyalitas.&rft.publisher=FAKULTAS+ISIP&rft.date=2014-05-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F5%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F6%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F7%2FPERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F8%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F9%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F12%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F10%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F11%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F13%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F14%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F15%2FDAFTAR%2520LAMPIRAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F16%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F17%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F18%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F19%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F20%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F21%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Meika+Amelia%2C+1016051091++(2014)+THE+INFLUENCE+OF+SERVICE+QUALITY%2C+LOCATION+AND+PRICE+TO+SERVICE+LOYALITY+FITNESS+USAGE+AT+SONIA+AEROBIC+AND+FITNESS+CENTRE+LAMPUNG.+PENGARUH+KUALITAS+PELAYANAN%2C+LOKASI+DAN+HARGA+TERHADAP+LOYALITAS+PENGGUNAAN+JASA+FITNESS+DI+SONIA+AEROBIC+DAN+FITNESS+CENTRE+LAMPUNG.++FAKULTAS+ISIP%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F3527%2F