?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=IMPACT+OF+SALES+PROMOTION%2C+PERSONAL+SELLING%2C+LIFESTYLE+AND+PERCEPTION+OF+THE+SUGGESTION+IMPULSE+BUYING+(Studies+On+Consumer+Fashion+In+Bandar+Lampung+Simpur+Center+Plaza)%0D%0A%0D%0ADAMPAK+PROMOSI+PENJUALAN%2C+PENJUALAN+PERSEORANGAN%2C+GAYA+HIDUP+DAN+PERSEPSI+TERHADAP+SUGGESTION+IMPULSE+BUYING+(STUDI+PADA+KONSUMEN+FASHION+DI+SIMPUR+CENTER+PLAZA)&rft.creator=MUTIARA+NAJLA+SIAHAAN%2C+1016051013&rft.subject=+&rft.description=The+majority+of+Indonesian+consumers+have+unplanned+character.+They+usually+will+take+a+decision+at+the+last+moment.+One+form+of+consumer+behavior+that+does+not+have+a+plan+is+the+occurrence+of+impulse+buying%2C+especially+when+shopping+for+fashion+products.+This+study+tried+to+find+out+some+of+the+external+and+internal+factors+that+can+affect+impulse+buying+such+as+sales+promotion%2C+personal+selling%2C+lifestyle+and+perception.+This+study+used+four+independent+variables%2C+namely+the+sales+promotion+(X1)%2C+personal+selling+(X2)%2C+lifestyle+(X3)%2C+perception+(X4)%2C+and+impulse+buying+as+dependent+variable.+After+a+literature+review%2C+and+preparation+of+hypotheses%2C+data+were+collected+through+questionnaires+distributed+method+to+100+respondents+in+Sipur+Center+Plaza+in+Bandar+Lampung+who+was+shopping+fashion+products+using+purposive.+While+the+analysis+is+done+by+processing+the+data+using+SPSS+16.0+for+windows.+Then+conducted+analyzes+with+existing+data+using+validity%2C+reliability%2C+classic+assumption+test%2C+regression+analysis%2C+and+hypothesis+testing+using+the+f+test+and+t+test.%0D%0AKeywords%3A+Impulse+buying%2C+sales+promotion%2C+personal+selling%2C+lifestyle+and+perception.%0D%0A%0D%0ASebagian+besar+konsumen+Indonesia+memiliki+karakter+unplanned.+Mereka+biasanya+akan+mengambil+keputusan+pada+saat-saat+terakhir.+Salah+satu+bentuk+perilaku+konsumen+yang+tidak+punya+rencana+adalah+terjadinya+impulse+buying%2C+terutama+saat+berbelanja+produk+fashion.+Penelitian+ini+mencoba+untuk+mengetahui+beberapa+faktor+eksternal+dan+internal+yang+dapat+mempengaruhi+impulse+buying+seperti+promosi+penjualan%2C+penjualan+perseorangan%2C+gaya+hidup+dan+persepsi.+Penelitian+ini+menggunakan+empat+variabel+independen+yaitu+promosi+penjualan+(X1)%2C+penjualan+perseorangan+(X2)%2C+gaya+hidup+(X3)%2C+persepsi+(X4)+dan+impulse+buying+sebagai+variabel+dependennya+(Y).+Setelah+dilakukan+tinjauan+pustaka%2C+dan+penyusunan+hipotesis%2C+data+dikumpulkan+melalui+metode+kuesioner+yang+disebar+kepada+100+orang+responden+di+Sipur+Center+Plaza+Kota+Bandar+Lampung+yang+sedang+berbelanja+produk+fashion+dengan+menggunakan+purposive.+Sedangkan+analisis+dilakukan+dengan+pengolahan+data+menggunakan+SPSS+16.0+for+window.+Kemudian+dilakukan+analisis+dengan+data+yang+ada+menggunakan+uji+validitas%2C+reliabilitas%2C+uji+asumsi+klasik%2C+analisis+regresi+berganda%2C+dan+pengujian+hipotesis+menggunakan+uji+f+dan+uji+t.%0D%0AKata+Kunci%3A+Impulse+buying%2C+promosi+pejualan%2C+penjualan+perseorangan%2C+gaya+hidup+dan+persepsi.&rft.publisher=FAKULTAS+ISIP&rft.date=2014-06-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F5%2FPERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F6%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F7%2FPENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F8%2FPERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F9%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F10%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F11%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F12%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F13%2FDAFTAR_ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F14%2FDAFTAR_TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F15%2FDAFTAR_GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F16%2FDAFTAR_LAMPIRAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F17%2FBAB_I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F18%2FBAB_II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F19%2FBAB_III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3530%2F20%2FBAB_IV.pdf&rft.format=tex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