?url_ver=Z39.88-2004&rft_id=1414131112&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=IDENTIFIKASI+ATRIBUT+PELAYANAN+DAN+TINGKAT+KEPUASAN+KONSUMEN+RUMAH+MAKAN+BAKSO+DI+LINGKUNGAN%0D%0AUNIVERSITAS+LAMPUNG&rft.creator=MAGDALENA+MELLIANI+%2C+1414131112&rft.subject=HD28+Management.+Industrial+Management&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+karakteristik+konsumen%2C+atribut+bakso+dan+atribut+pelayanan%2C+kepuasan+konsumen+serta+penerapan+atribut+bakso+dan+pelayanan+Rumah+Makan+(RM)+bakso.+Pengumpulan+data+dilakukan+pada+Januari-Maret+2018.+Lokasi+penelitian+ditentukan+dengan+sengaja+(purposive)+di+Rumah+Makan+Bakso+A%2C+B%2C+dan+C+di+lingkungan+Universitas+Lampung.+Pengambilan+sampel+dilakukan+dengan+cara+accidental+sampling%2C+melibatkan+99+responden+mahasiswa+yang+ditemui+di+RM+Bakso.+Data+dianalisis+deskriptif+dengan+analisis+Customer+Satisfaction+Index+(CSI)+dan+Importance+Performance+Analysis+(IPA).+Hasil+penelitian+menunjukkan+bahwa+sebagian+besar+konsumen+merupakan+mahasiswi+Unila%2C+berumur+21-23+tahun+dengan+uang+saku+Rp500.000-1.000.000+per+bulan.+Atribut+yang+diidentifikasi+adalah+cita+rasa%2C+aroma%2C+porsi%2C+tampilan+penyajian%2C+harga%2C+jaminan+produk%2C+kesigapan+pelayanan%2C+keadilan+pelayanan%2C+ketersediaan+area+parkir%2C+kemudahan+akses+lokasi%2C+kebersihan+dan+kesabaran+karyawan.+Tingkat+kepuasan+konsumen+di+RM+Bakso+A%2C+B%2C+dan+C+masing-masing+adalah+70%2C20%25%3B+71%2C80%25%3B+dan+67%2C80%25+yang+artinya+konsumen+sudah+merasa+puas.+Atribut+bakso+yang+perlu+ditingkatkan+pada+RM+Bakso+A+adalah+jaminan+produk+dan+kesabaran+karyawan%2C+RM+Bakso+B+adalah+harga%2C+keadilan+pelayanan%2C+kesigapan+karyawan+dan+kesabaran+karyawan.%0D%0AKata+kunci%3A+atribut%2C+bakso%2C+CSI%2C+IPA%2C+kepuasan.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+aims+of+this+research+are+to+analyze+customer%E2%80%99s+characteristics%2C+attributes+of+meatball+and+services%2C+customer+satisfaction%3B+in+addition+to+aplication+of+attributes+and+services+of+meatball+restaurant.+The+data+was+collected+in+Januari-Maret+2018.+The+research+location+was+determined+purposively+at+Restaurant+A%2C+B+and+C%2C+surrounding+The+university+of+lampung+(Unila).+The+technique+used+for+sampling+was+accidental+sampling%2C+involving+99+students+as+respondents.+Data+were+analyzed+descriptively+by+Customer+Satisfaction+Index(CSI)+and+ImportancePerformance+Analysis+(IPA).+The+result+showed+that+the+consumers+were+mostly+women+students+at+Unila%2C+21-23+years+old+of+age%2Chaving+pocket+moneyof+Rp500%2C000+to+1%2C000%2C000+per+month.+The+identified+meatball+attributes+were+taste%2Caroma%2C+size+of+bowl%2C+display+of+meatball%2C+price%2C+product+guarantee%2C+service+alertness%2C+service+justice%2C+availability+of+parking+area%2C+accessibility+of+location%2C+cleanliness+and+employee+hospitality.+Consumer+satisfaction+value+at+Restaurant+A%2CB%2CC+was+70.20%25%3B+71.80%25+and+67.80%25+respectively%3B+it+meant+that+customers+were+satisfied.+The+attributes+needed+to+be+improved+at+Restaurant+A+was+product+guarantee+and+employee+hospitality%2C+while+at+Restaurant+B+was+price%2C+service+justice%2C+service+alertness%2C+and+employee+patience.%0D%0AKey+words%3A+attributes%2C+CSI%2C+IPA%2C+meatball%2C+satisfaction&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2018-09-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F37241%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F37241%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F37241%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MAGDALENA+MELLIANI+%2C+1414131112++(2018)+IDENTIFIKASI+ATRIBUT+PELAYANAN+DAN+TINGKAT+KEPUASAN+KONSUMEN+RUMAH+MAKAN+BAKSO+DI+LINGKUNGAN+UNIVERSITAS+LAMPUNG.++FAKULTAS+PERTANIAN%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F37241%2F