?url_ver=Z39.88-2004&rft_id=1414151051&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=NILAI+EKONOMI+WISATA+ALAM+AIR+TERJUN+SIPISO-PISO%0D%0AKABUPATEN+KARO+PROVINSI+SUMATERA+UTARA+DENGAN%0D%0AMETODE+TRAVEL+COST+DAN+WILLINGNESS+TO+PAY&rft.creator=+LELY+PRATIWI+S+%2C+1414151051&rft.subject=Pertanian+(+Umum+)&rft.description=Wisata+alam+Air+Terjun+Sipiso-Piso+merupakan+kawasan+hutan+yang+memberikan%0D%0Abanyak+manfaat.+Manfaat+berupa+keindahan+lanskap+yang+belum+dapat+dinilai%0D%0Asistem+pasar.+Pemanfaatan+daya+tarik+alam+Air+Terjun+Sipiso-Piso+ini%0D%0Amemerlukan+upaya+manajemen+yang+lebih+baik.+Upaya+tersebut+dapat+terwujud%0D%0Adengan+mengetahui+nilai+ekonominya.+Penelitian+yang+dilakukan+bertujuan%0D%0Amengetahui+karakteristik+pengunjung+dan+nilai+ekonomi+Air+Terjun+Sipiso-Piso%0D%0Aberdasarkan+biaya+perjalanan+dan+kesediaan+membayar+pengunjung.+Penelitian%0D%0Adilakukan+dengan+observasi%2C+wawancara%2C+dan+studi+literatur.+Kemudian%2C+dianalisis%0D%0Asecara+deskriptif+kuantitatif+dan+regresi+linear+berganda.%0D%0APengunjung+objek+wisata+alam+Air+Terjun+Sipiso-Piso+didominasi+oleh+kelompok%0D%0Amasyarakat+usia+muda+(18-30+tahun).+Kebanyakan+pengunjung+tingkat+pendidikan%0D%0Asetara+SMA%2C+bekerja+di+sektor+swasta+dengan+tingkat+pendapatan+1-4+juta+per%0D%0Abulan+dan+merupakan+pengunjung+yang+tidak+memiliki+tanggungan+atau+belumberkeluarga.+Selain+itu%2C+pengunjung+berasal+dari+Kabupaten+Karo%2C+Kota+Medan%0D%0Adan+Kota+Pematang+Siantar.+Pengunjung+datang+secara+kelompok+maupun%0D%0Akeluarga.+Variabel+yang+berpengaruh+nyata+terhadap+biaya+perjalanan+adalah%0D%0Apendapatan+dan+daerah+asal.+Variabel+yang+berpengaruh+nyata+terhadap+kesediaan%0D%0Amembayar+adalah+jenis+kelamin+dan+pendapatan.+Total+biaya+perjalanan+yang%0D%0Adiperoleh+sebesar+Rp.+20%2C9+milyar%2F+tahun+dan+total+kesediaan+membayar+sebesar%0D%0ARp.+1%2C2+milyar%2F+tahun.+Nilai+ekonomi+diperoleh+sebesar+22%2C1+milyar%2Ftahun.+Hal+ini%0D%0Amenunjukkan+nilai+ekonomi+yang+diperoleh+dapat+dijadikan+pertimbangan+oleh%0D%0Apengelola+untuk+meningkatkan+tarif+tiket+masuk+sejalan+dengan+peningkatan%0D%0Afasilitas+yang+ada.%0D%0AKata+kunci+%3A+biaya+perjalanan%2C+kesediaan+membayar%2C+nilai+ekonomi%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ASipiso-Piso+Waterfall+is+a+forest+area+that+provides+much+benefits.+Intangible%0D%0Abenefits+in+the+form+of+landscape+beauty+that+cannot+be+assessed+by+the+market.%0D%0AThe+utilization+of+the+natural+attraction+of+Sipiso-Piso+Waterfall+requires+better%0D%0Amanagement+efforts.+These+efforts+can+be+achieved+by+knowing+the+economic%0D%0Avalues.+The+research+was+conducted+to+know+the+characteristics+of+visitors+and+the%0D%0Aeconomic+values+of+Sipiso-Piso+Waterfall+based+on+travel+costs+and+the%0D%0Awillingness+to+pay+from+the+visitors.+Research+was+done+by+observation%2C%0D%0Ainterviews+and+literature+studies.+Afterwards%2C+the+data+were+analyzed+using%0D%0Aquantitative+descriptive+and+multiple+linear+regression.%0D%0AThe+visitors+of+Sipiso-piso+natural+waterfall+were+dominated+by+young+people+(18-%0D%0A30+years)%2C+with+an+education+level+equivalent+to+high+school%2C+working+in+the%0D%0Aprivate+sector%2C+income+levels+of+1-4+million+per+month+and+mostly+they+was+single.%0D%0ASome+visitors+comes+from+Karo+Regency%2C+Medan+City+and+Pematang+Siantar+City.They+came+in+groups.+Variables+that+significantly+affects+the+travel+costs+were%0D%0Aincome+and+origin+zone.+Meanwhile%2C+the+variables+that+significantly+influenced+the%0D%0Awillingness+to+pay+are+gender+and+income.+The+total+of+travel+cost+obtained+were%0D%0Aamounted+to+Rp.+20.9+billion%2Fyear+and+the+total+willingness+to+pay+were+Rp.+1.2%0D%0Abillion%2F+year.+Economics+value+was+obtained+at+22.1+billion+%2F+year.+This+shows+that%0D%0Athe+economics+value+that+were+obtained+can+be+taken+into+consideration+by+the%0D%0Amanager+to+increases+the+entrance+ticket+rate+along+with+the+increase+in+existing%0D%0Afacilities.%0D%0AKeywords%3A+economic+value%2C+travel+cost%2C+willingness+to+pay&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2018-09-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F37243%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F37243%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F37243%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++LELY+PRATIWI+S+%2C+1414151051++(2018)+NILAI+EKONOMI+WISATA+ALAM+AIR+TERJUN+SIPISO-PISO+KABUPATEN+KARO+PROVINSI+SUMATERA+UTARA+DENGAN+METODE+TRAVEL+COST+DAN+WILLINGNESS+TO+PAY.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F37243%2F