?url_ver=Z39.88-2004&rft_id=1314131030&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+BAURAN+PEMASARAN+(Marketing+Mix)+DAN+STRATEGI+PENGEMBANGAN+(Studi+Kasus)+PADA+AGROINDUSTRI+KOPI+BUBUK+CAP+INTAN+DI+KOTA+BANDAR+LAMPUNG&rft.creator=Dilla+Sefa+Ledy%2C+1314131030&rft.subject=HD28+Management.+Industrial+Management&rft.subject=Pertanian+(+Umum+)&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+bauran+pemasaran+dan+strategi+pengembangan+yang+diterapkan+pada+agroindustri+Kopi+Bubuk+Cap+Intan+di+Kota+Bandar+Lampung.+Penelitian+studi+kasus+ini+dilakukan+pada+bulan+Maret+sampai+April+tahun+2017.+Metode+analisis+yang+digunakan+adalah+analisis+deskriptif+kualitatif+dan+analisis+SWOT+(strength%2C+weakness%2C+opportunity+dan+threat).+Hasil+penelitian+ini+menunjukkan+bahwa%3A+(1)+bauran+pemasaran+yang+diterapkan+pada+agroindustri+Kopi+Bubuk+Cap+Intan+adalah+(a)produk+yang+berkualitas+baik%2C+(b)+harga+bersaing%2C+(c)+lokasi+penjualan+strategis+(d)+kegiatan+promosi+yang+diterapkan+adalah+dengan+cara+penjualan+tatap+muka.+(2)+Strategi+pengembangan+pada+agroindustri+Kopi+Bubuk+Cap+Intan+di+Kota+Bandar+Lampung+adalah+(a)+pemilik+agroindustri+menentukan+kebijakan+dalam+memanfaatkan+teknologi+yang+digunakan%2C+(b)+memanfaatkan+lokasi+yang+berada+di+pasar+(c)+mempertahankan+kualitas+produk+yang+baik+(d)+memberdayakan+kemampuan+dan+keterampilan+SDM.%0D%0AKata+Kunci+%3A+bauran+pemasaran.+kopi+bubuk%2C+strategi+pengembangan%0D%0AMARKETING+MIX+ANALYSIS+AND+DEVELOPMENT+STRATEGY%0D%0ACASE+STUDY+IN+CAP+INTAN+COFFEE+POWDER+IN+BANDAR+LAMPUNG+CITY%0D%0A%0D%0AThis+study+aims+at+analyzing+in+the+marketing+mix+and+development+strategy+at+Cap+Intan+Coffee+Powder+in+Bandar+Lampung+City.+This+research+case+study+was+conducted+from+March+to+April+2017.+The+analysis+used+qualitative+descriptive+and+SWOT+analysis+(strength%2C+weakness%2C+opportunity+and+threat).+The+study+indicates+that%3A+(1)+the+marketing+mix+applied+to+by+agroindustry+is+(a)+good+quality+product%2C+(b)+competitive+price%2C+(c)+strategic+industrial+location%2C+(d)+promotion+activities+that+have+been+applied+by+agroindustry+is+by+face-to-face.+(2)+proposed+development+strategy+for+this+industry+includes%3A+(a)+the+owner+of+agroindustry+determines+the+policy+in+utilizing+the+technology%2C+(b)+utilize+the+location+in+the+market+(c)+maintain+good+quality+product%2C+(d)+empower+the+ability+and+human+resource+skills.%0D%0AKey+words%3A+coffee+powder%2C+development+strategy%2C+marketing+mix%2C&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2018-08-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F37285%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F37285%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F37285%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Dilla+Sefa+Ledy%2C+1314131030++(2018)+ANALISIS+BAURAN+PEMASARAN+(Marketing+Mix)+DAN+STRATEGI+PENGEMBANGAN+(Studi+Kasus)+PADA+AGROINDUSTRI+KOPI+BUBUK+CAP+INTAN+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F37285%2F