TY  - GEN
CY  - UNILA
ID  - eprints4791
UR  - http://digilib.unila.ac.id/4791/
A1  - Joni Parulian, 0854023019
Y1  - 2014/10/27/
N2  - ABSTRAK
ANALISIS POLA KONSUMSI DAGING SAPI OLEH RUMAHTANGGA
DI KOTA BANDAR LAMPUNG
Oleh
Joni Parulian
Penelitian ini bertujuan untuk mengetahui : (1) pola konsumsi daging sapi. (2)
Faktor-faktor yang mempengaruhi permintaan daging sapi, dan (3) elastisitas
permintaan daging sapi. Lokasi penelitian dilakukan di Kota Bandar Lampung
yang ditentukan secara sengaja, berdasarkan kelas rumahtangga prasejahtera
sampai dengan sejahtera III+. Kecamatan Kemiling Kelurahan Kemiling Permai
mewakili kelas atas, kelas menengah di Kecamatan Kedaton Kelurahan Labuhan
Ratu dan kelas bawah di Kecamatan Teluk Betung Selatan Kelurahan Pesawahan.
Jumlah responden penelitian ini 54 ibu rumahtangga. Pengumpulan data
dilaksanakan pada bulan Oktober-November 2013. Analisis data menggunakan
tabulasi, regresi linear berganda, dan analisis elastisitas permintaan. Penelitian
menunjukkan hasil sebagai berikut. (1) Jumlah terbesar konsumsi daging sapi
dalam periode Juli-September rata-rata 0,5-3 kg/per 3 bulan, jenis potongan
daging sapi yang paling banyak dikonsumsi adalah daging paha depan sebesar
43,61 kg/per 3 bulan, frekuensi konsumsi daging sapi sebanyak 1-3 kali dalam
periode Juli-September, serta sebanyak 76,64% rumahtangga memilih pasar
tradisional untuk membeli daging sapi. (2) Faktor-faktor yang mempengaruhi
permintaan daging sapi oleh rumahtangga di Kota Bandar Lampung adalah harga
ayam ras, harga ayam kampung, pendidikan, pendapatan dan tempat pembelian.
(3) Elastisitas silang ayam ras dan ayam kampung bertanda positif sehingga ayam
ras dan ayam kampung bersifat barang subtitusi terhadap daging sapi dan
elastisitas pendapatan atas permintaan daging sapi bernilai positif sehingga daging
sapi bersifat barang normal.
Kata kunci : daging sapi, elastisitas, faktor permintaan, pola konsumsi.


ABSTRACT
THE CONSUMPTION PATERN ANALYSIS OF BEEF BY HOUSEHOLD
IN BANDAR LAMPUNG
By
Joni Parulian
The study aims to know: (1) the pattern of consumption of beef, (2) factors that
affect the demand of beef, (3) elasticity of the demand of beef. Location of the
research conducted in the city of Bandar Lampung was determined on purpose,
based on the class of Prasejahtera households to Sejahtera III +, namely upper
class in the District Kemiling at Kemiling Permai Village, middle class in the
District Kedaton at Labuhan Ratu Village and lower classes in the District of
Southern Teluk Betung at Pesawahan Village. The sample in the study was 54
housewives. Data collection was carried out from October-November 2013. Data
analysis included qualitative analysis using the tabulation, multiple linear
regression and analysis of the elasticity of demand. The results showed as
follows. (1) The greatest amount of beef demand in the period of July?September
2013 was 0.5-3 kg / for 3 month, pieces of beef that was being the most widely
consumed was chuck of 43.61 kg / for 3 month, frequency of beef consumption as
much as 1-3 times in the period of July to September 2013, and a total of 76.64%
of households chose the traditional market to buy beef. (2) Factors affecting beef
demand by households in the city of Bandar Lampung were chicken prices, level
of education, income and place of purchase. (3) Cross elasticity between broiler
chicken and domestic chickens was positive, it meant that beef was substitution
stuff; and income elasticity of the demand of beef worth positive; so that beef was
normal stuff.
Keywords: beef, consumption patterns, elasticity, factor demand
PB  - FAKULTAS PERTANIAN
TI  - ANALISIS POLA KONSUMSI DAGING SAPI OLEH RUMAH TANGGA DI KOTA BANDAR
AV  - restricted
ER  -