?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+FINANSIAL+DAN+PEMASARAN+BUAH+NAGA+(Hylocereus+sp)+DI+KECAMATAN+SRAGI+KABUPATEN+LAMPUNG+SELATAN+&rft.creator=MUHAMAD+NURYASIN+%2C+0714022031&rft.subject=Pertanian+(+Umum+)&rft.description=B.INGGRIS%0D%0AThe+research+aims+to+understand+(1)+financial+liability+and+(2)+marketing+efficiency+of+Dragon+Fruit+(Hylocereus+sp)++in+Seragi+District%2C+South+Lampung+Regency.++The+numbers+of+respondents+from+farmer%E2%80%99s+category+are+42+while+those+from+trader%E2%80%99s+category+are+two+persons+(a+wholesaler+and+a+retailer).+Data+analysis+method+used+in+financial+analysis+are+NPV%2C+IRR%2C+B%2FC+ratio%2C+Net+B%2FC+and+PP+(pay+back+period)+while+marketing+trend+is+analyzed+by+using+S-C-P+(Structure%2C+market+conduct%2C+performance)+model.+The+results+are+associated+with+indicators+such+as+marketing+channel%2C+marketing+conduct%2C+profit+margin+ratio%2C+price+correlation+and+price+transmission+elasticity.+The+results+show+that+dragon+fruit+agribusiness+in+the+research+area+are++%3A+(1)+Financially+profitable+and+liable+to+run+in+return+rate+of+24.+Moreover%2C+it+reveals+NPV+value+(+Rp+487.340.202)%2C+Gross+B%2FC+ratio+(5%2C54)%2C++Net+B%2FC+ratio+(4%2C86)%3B+IRR+(71%25)%3B+dan+Payback+periode+(2%2C30++tahun+years%2C+which+is+shorter+than+project+economic+year%3B++15+years).+Sensitivity+analysis+shows+that+NPV%2C+Gross+B%2FC%2C+Net+B%2FC%2C+IRR+and+PP+are+not+sensitive+on+private+input+price+at+30%25%2C+on+the+decrease+of+the+fruit+at+27%25%2C+and+the+decrease+of+production+at+30%25.++(2)+Dragon+fruit+marketing+in+the+research+area+has+not+obtained+eficient+level+due+to+oligopsonic+market+structure+and+price+dependency+on+traders+hand+forcing+farmers+taking+passive+position+in+price+decision.+Meanwhile%2C+there+exists+3+marketing+channels+without+any+balance+of+both+margin+distribution+and+RPM.+++%0D%0AKeywords+%3A+dragon+fruit%2C+marketing%2C+financial%2C+sensitivity.+%0D%0AB.INDONESIA%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+%3A+(1)+kelayakan+finansial+dan++(2)+efisiensi+pemasaran+buah+naga+(Hylocereus+sp)++di+Kecamatan+Seragi+Kabupaten+Lampung+Selatan.+Jumlah+sampel+penelitian+usahatani+buah+naga+sebanyak+42+orang%2C+diperoleh+secara+sensus.+Responden+pedagang+sebanyak+2+oang+(pedagang+besar+dan+pedagang+pengecer)%2C+Metode+analisis+data+yang+digunakan+pada+analisis+finansial+adalah+NPV%2C+IRR%2C+B%2FC+ratio%2C+Net+B%2FC+dan+PP+(pay+back+periode)%2C+sedangkan+efisiensi+pemasaran+dianalisis+menggunakan+model+analisis+S-C-P+(Strukture%2C+market+conduct%2C+performance).+Hasil+analisis+dikaji+dengan+beberapa++indikator+antara+lain+yaitu+saluran+pemasaran%2C+pangsa+produsen%2C+marjin+pemasaran+dan+rasio+profit+marjin%2C+korelasi+harga+serta+elastisitas+transmisi+harga.++Hasil+penelitian+menunjukkan+bahwa+usahatani+buah+naga+di+Kecamatan+Sragi+Kabupaten+Lampung+Selatan%3A+(1)+Secara+finansial+menguntungkan+dan+layak+diusahakan+pada+tingkat+suku+bunga+yang+berlaku%2C+yaitu+24%25.++Didapat++nilai+NPV+Rp++487.340.202%2C+Gross+B%2FC+5%2C54+Net+B%2FC+4%2C86%3B+IRR+71%25%3B+dan+Payback+periode+2%2C30++tahun.+(Lebih+pendek+dari+umur+ekonomis+proyek+15tahun).++Berdasarkan+analisis+sentitivitas+diketahui+bahwa%3A+NPV%2C+Gross+B%2FC%2C+Net+B%2FC%2C+IRR+dan+PP+tidak+sensitif+terhadap+peningkatan+harga+privat+input+sebesar+30%25+dan+terhadap+penurunan+harga+buah+naga+sebesar+27%25+dan+penurunan+produksi+sebesar+30%25%2C++(2)+pemasaran+buah+naga+dilokasi+penelitian+belum+(tidak)+efisien%2C+dengan+struktur+pasar+yang+terbentuk+adalah+pasar+oligopsoni%2C+perilaku+pasar+mengarah+pada++penentuan+harga+oleh+pedagang%2C+sedangkan+petani+sebagai+penerima+harga+dan+saluran+pemasaran+yang+terbentuk+ada+3+dengan+distribusi+margin+pemasaran+dan+RPM+masing-masing+saluran+pemasaran+tidak+merata.+++%0D%0AKata+kunci+%3A+buah+naga%2C+pemasaran%2C+finansial%2C+sensitivitas+&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2014-07-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5235%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5235%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5235%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5235%2F4%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5235%2F5%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5235%2F6%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5235%2F7%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5235%2F8%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5235%2F9%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5235%2F10%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdig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