?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=IMPLEMENTASI+PROGRAM+CORPORATE+SOCIAL+RESPONSIBILITYDALAM+MEMBANGUN+CITRA+POSITIF+PERUSAHAAN++(Studi+Pada+Program+Kambing+Bergulir+PT+GunungMadu+Plantations+Bagi+Warga+Kampung+Gunung+Batin+Baru%2C+Bandar+Sakti+DanLempuyang+Bandar%2C+Lampung+Tengah)+&rft.creator=Ismia+Dwi+Anggraini+%2C+0916031052&rft.subject=+&rft.description=B.INGGRIS%0D%0ACSR+(Corporate+Social+Responsibility)+is+about+how+a+company+manages+production+process+and+pays+attention+to+arround+in+order+to+make+positive+impression+from+citizen.+CSR+is+a+concept+that+held+by+a+corporation+as+responsibility+to+its+arround+where+that+corporation+is+established+based+on+its+ability.CSR+in+Indonesia+has+been+arranged+in+some+regulations+and+ministerial+decrees+that+gives+order+to+every+company+to+give+positive+contribution+for+citizen.+So%2Cbeacuse+of+CSR+in+a+company%2C+it+can+equalize+growth+and+distribution+of+economy.+PT+Gunung+Madu+Plantations+is+one+of+limited+company+that+applies+CSR+concept.+By+CSR+program%2C+company+tries+to+help+citizen+in+social%2C+economy%2C+religion%2C+health%2C+and+others+sector.+One+of++CSR+activity++is+Program+Kambing+Bergulir%2C+through+Program+Kambing+Bergulir%2C+company+increases+prosperous+for+citizen%2C+and+can+give+positive+impact+for+citizen%2C+so+it+influences+to+image+of+PT+GMP.+Based+on+that+reason%2C+the+problem+statement+of+this+research+is%2C%E2%80%9CHow+is+implimentation+of+PT+Gunung+Madu+Plantations+CSR+program%2C+Program+Kambing+Bergulir%2C+in+citizen+positive+impression+building+for+company%3F%E2%80%9D.+The+aim+of+this+research+is+knowing+and+description+CSR+implementation+program+that+held+by+PT+GMP+through+Program+Kambing+Bergulir+as+one+of+effort+to+company+positive+impression+building.+The+method+that+used+is+descriptive+qualitative+with+collecting+data+method+such+as+interview%2C+observation%2C+documentation%2C+and+literature+study.+The+informans+in+this+research+are+choosen+by+purposive.+There+are+7+informants+in+this+research+such+as+one+of+officer+staff+in+company+and+six+villagers+in+Gunung+BatinBaru%2C+Bandar+Sakti+dan+Lempuyang+Bandar+as+Program+Kambing+Bergulir+consignee+category.++The+result+of+this+research+shows+that+Program+Kambing+Bergulir+gets+positive+feedback+from+citizen.+Citizen+assumes+company+pays+attention+and+important+between+life+of+citizen.+Citizen+gets++advantage+in+social+and+economy.+The+good+relationship+between+company+and+citizen+is+connected+kindly+through+Program+Kambing+Bergulir.+Based+on+that+result%2C+so+the+conclusion+is+Program+Kambing+Berguliras+one+of+CSR+program+that+held+by+PT+GMP+have+built+positive+impression+for+PT+GMP.++%0D%0AKeyword+%3A+CSR%2C+PT+Gunung+Madu+Plantations%2C+Program+Kambing+Bergulir%2C++++Company+Positive+Impression+%0D%0AB.INDONESIA%0D%0ACSR+(Corporate+Social+Responsibility)+adalah+tentang+bagaimana+perusahaan+mengelola+proses+produksi+serta+kepedulian+terhadap+lingkungan+sekitar+supaya+menghasilkan+kesan+positif+dari+masyarakat.+CSR+merupakan+konsep+yang+dilakukan+oleh+perusahaan+sebagai+bentuk+tanggungjawab+mereka+terhadap+sosial+atau+lingkungan+sekitar+dimana+perusahaan+itu+berada+sesuai+dengan+kemampuan+perusahaan.+Mengenai+penerapan+CSR+di+Indonesia+telah+diatur+dalam+beberapa+peraturan+perundang-undangan+dan+keputusan+menteri+yang+mewajibkan+setiap+perusahaan+untuk+memberikan+kontribusi+yang+positif+kepada+masyarakat.+Sehingga+dengan+adanya+CSR+dari+perusahaan+mampu+membantu+menyeimbangkan+pertumbuhan+dan+pemerataan+ekonomi.+PT+Gunung+Madu+Plantations+merupakan+salah+satu+perusahaan+perseroan+yang+menerapkan+konsep+CSR.+Melalu+program+CSR%2C+perusahaan+berupaya+untuk+dapat+membantu+masyarakat+dalam+bidang+sosial%2C+ekonomi%2C+keagamaan%2C+kesehatan+dan+lain+sebagainya.+Salah+satu+kegiatan+CSR+dari+PT+GMP+adalah+program+kambing+bergulir%2C+melalui+program+kambing+bergulir+perusahaan+berupaya+membantu+menambah+kesejahteraan+masyarakat%2C+dan+dalam+pelaksanaannya+dapat+memberikan+dampak+positif+bagi+masyarakat+sehingga+berpengaruh+terhadap+citra+PT+GMP.+Berdasarkan+hal+tersebut%2C+rumusan+masalah+dalam+penelitian+ini+adalah%2C+%E2%80%9CBagaimanakah+Implementasi+program+CSR+PT+Gunung+Madu+Plantations+yaitu+program+kambing+bergulir+dalam+membangun+citra+positif+masyarakat+terhadap+perusahaan%3F%E2%80%9D+Penelitian+ini+bertujuan+untuk+mengetahui+dan+mendeskripsikan+implementasi+program+CSR+yang+dilaksanakan+PT+GMP+melalui+program+kambing+bergulir+sebagai+salah+satu+upaya+untuk+membangun+citra+positif+perusahaan.+Metode+yang+digunakan+adalah+deskriptif+kualitatif+dengan+menggunakan+teknik+pengumpulan+data+berupa+wawancara%2C+observasi%2C+dokumentasi+dan+studi+pustaka.+Informan+dalam+penelitian+ini+diambil+dengan+cara+purposive%2C+adapun+7+orang+informan+dalam+penelitian+ini+terdiri+dari+satu+orang+staf+dari+perusahaan+dan+enam+orang+warga+masyarakat+kampong+Gunung+Batin+Baru%2C+Bandar+Sakti+dan+Lempuyang+Bandar+penerima+program+kambing+bergulir.++++++%0D%0AHasil+penelitian+menunjukkan+bahwa+program+kambing+bergulir+mendapat+respon+positif+dari+masyarakat%2C+masyarakat+menganggap+perusahaan+peduli+dan+keberadaannya+penting+bagi+lingkungan+perusahaan.+Masyaraka+tmemperoleh+manfaat+pada+bidang+sosial+dan+ekonomi.+Hubungan+harmonis+perusahaan+dengan+masyarakat+juga+terjalin+dengan+baik+melalui+program+kambing+bergulir.+Berdasarkan+hasil+penelitian+tersebut+maka+dapat+disimpulkan+bahwa+program+kambing+bergulir+sebagai+salah+satu+bentuk+program+CSR+yang+dilaksanakan+oleh+PT+GMP+telah+dapat+membangun+citra+positif+terhadap+perusahaan+PT+GMP.++%0D%0AKata+Kunci+%3A+CSR%2C++PT+Gunung+Madu+Plantations%2C+Program+Kambing+Bergulir%2C+++++++++++Citra+Positif+Perusahaan&rft.publisher=FAKULTAS+ILMU+SOSIAN+DAN+POLITIK&rft.date=2014-10-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F1%2FAbstract.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F2%2FAbstrak.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F3%2FCover%2520Dalam.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F4%2FHlm.%2520Persetujuan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F5%2FHlm.%2520Pengesahan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F6%2FPernyataan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F7%2FRiwayat%2520Hidup.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F8%2FMoto.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F9%2FPersembahan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F10%2FSan%2520wacana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F11%2FDaftar%2520Isi.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F12%2FDaftar%2520Tabel.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F13%2FDaftar%2520Bagan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F14%2FDaftar%2520Lampiran.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F18%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F19%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F20%2FBAB%2520VI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F21%2FDaftar%2520Pustaka.pdf&rft.identifier=++Ismia+Dwi+Anggraini+%2C+0916031052++(2014)+IMPLEMENTASI+PROGRAM+CORPORATE+SOCIAL+RESPONSIBILITYDALAM+MEMBANGUN+CITRA+POSITIF+PERUSAHAAN+(Studi+Pada+Program+Kambing+Bergulir+PT+GunungMadu+Plantations+Bagi+Warga+Kampung+Gunung+Batin+Baru%2C+Bandar+Sakti+DanLempuyang+Bandar%2C+Lampung+Tengah).++FAKULTAS+ILMU+SOSIAN+DAN+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F5249%2F