?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Analisis+Permintaan+Jasa+Ojek+Online+Di+Kota+Bandar+Lampung%0D%0A(Studi+Kasus+%3B+Go+-Ride+dalam+Aplikasi+Go-Jek)+&rft.creator=Riska+Enno+Wijaya%2C+1411021093&rft.subject=HB+Economic+Theory&rft.description=The+purpose+of+this+research+was+to+find+out+how+the+influence+of+price%2C%0D%0Acompetitor+price%2C+ownership+of+private+vehicle%2C+income+and+respondent%0D%0Asatisfaction+with+the+demand+of+online+motorcycle+taxi+services+in+Bandar%0D%0ALampung+City+(Case+study%3A+Go-ride+in+the+Go-jek+application).+This+research+was%0D%0Aconducted+using+secondary+data+obtained+through+the+Central+Statistics+Agency%0D%0A(BPS)%2C+Bandar+Lampung+City+Police+Pre-research%2C+and+using+primary+data%0D%0Aobtained+from+the+field+through+interviews+with+the+task+force+and+field%0D%0Acoordination+of+Go-jek+Lampung+in+November+2017+and+then+interviews+with%0D%0Aonline+motorcycle+taxi+users.+The+data+was+used+cross+section+data+with+the%0D%0Apopulation+of+Bandar+Lampung+City+as+respondents.+Data+were+analyzed+using+the%0D%0AOrdinary+Least+Square+(OLS)+method.+Based+on+the+results+of+this+research%2C+it+can%0D%0Abe+conclude+that+the+independent+variables%2C+price%2C+competitor+price%2C+respondent%0D%0Asatisfaction+have+a+positive+and+significant+effect%2C+then+ownership+of+private%0D%0Avehicle+and+income+have+a+positive+but+not+significant+effect+with+the+demand+of%0D%0Aonline+motorcycle+taxi+services+in+Bandar+Lampung+City+(Case+study%3A+Go-+ride+in%0D%0Athe+Go-jek+application).%0D%0AKeywords%3A+Competitor+Price%2C+Income%2C+Ownership+of+Private+Vehicle%2C+Price%2C%0D%0ARespondent+Satisfaction.%0D%0ATujuan+penelitian+ini+untuk+mengetahui+bagaimana+pengaruh+harga%2C+harga%0D%0Apesaing%2C+kepemilikan+kendaraan+pribadi%2C+pendapatan+dan+kepuasan+responden%0D%0Aterhadap+permintaan+jasa+ojek+online+di+Kota+Bandar+Lampung+(Studi+kasus%3A+Goride+dalam+aplikasi+Go-jek).+Penelitian+ini+dilakukan+dengan+menggunakan+data%0D%0Asekunder+yang+diperoleh+melalui+Badan+Pusat+Statistik+(BPS)%2C+Pra-riset+Polresta%0D%0AKota+Bandar+Lampung%2C+dan+menggunakan+data+primer+yang+diperoleh+dari%0D%0Alapangan+melalui+wawancara+dengan+satuan+tugas+dan+kordinasi+lapangan+pihak%0D%0AGo-jek+Lampung+pada+bulan+November+tahun+2017+serta+wawancara+langsung%0D%0Adengan+pengguna+jasa+ojek+online.+Data+yang+digunakan+adalah+data+cross+section%0D%0Aberupa+penduduk+Kota+Bandar+Lampung+sebagai+responden.+Data+dianalisis%0D%0Adengan+menggunakan+metode+Ordinary+Least+Square+(OLS).+Berdasarkan+hasil%0D%0Apenelitian%2C+dapat+disimpulkan+bahwa+variabel+bebas+yaitu+variabel+harga%2C+harga%0D%0Apesaing%2C+kepuasan+responden+memiliki+pengaruh+positif+dan+signifikan%2C+lalu%0D%0Akepemilikan+kendaraan+pribadi+dan+pendapatan+memiliki+pengaruh+positif+tetapi%0D%0Atidak+signifikan+terhadap+permintaan+jasa+ojek+online+di+Kota+Bandar+Lampung%0D%0A(Studi+kasus%3A+Go-ride+dalam+aplikasi+Go-jek).%0D%0AKata+Kunci%3A+Harga%2C+Harga+Pesaing%2C+Kepemilikan+Kendaraan+Pribadi%2C+Kepuasan%0D%0AResponden%2C+Pendapatan.&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54388%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54388%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54388%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Riska+Enno+Wijaya%2C+1411021093++(2019)+Analisis+Permintaan+Jasa+Ojek+Online+Di+Kota+Bandar+Lampung+(Studi+Kasus+%3B+Go+-Ride+dalam+Aplikasi+Go-Jek).++Fakultas+Ekonomi+dan+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54388%2F