creators_name: Raniken Falutvi Syafarman, 1411021088
creators_id: -
type: other
datestamp: 2022-03-15 01:42:40
lastmod: 2022-03-15 01:42:40
metadata_visibility: show
title: DAMPAK KEBERADAAN RETAIL MODERN TERHADAP WARUNG
TRADISIONAL DI KECAMATAN KEDAMAIAN
KOTA BANDAR LAMPUNG
ispublished: pub
subjects: HB
full_text_status: restricted
abstract: The aims of this research to determine the impact of the modern retail on
traditional stalls in Kedamaian district, Bandar Lampung City. This research
uses primary data through direct interviews with 60 respondents in Kedamaian
District, Bandar Lampung City. To achieve the goal, This research using
ordinary least square (OLS) approach. The results of the regression analysis
showed that the number of modern retails and the distance to modern retails
have a significant effect on sales target, sales growth, b/c ratio, and business
performance.
Keywords: Business Perfomance, Distance, Modern Retail, Number of
Minimarket, Traditional Store.
Penelitian ini bertujuan untuk mengetahui dampak keberadaan retail modern
terhadap toko tradisional di Kecamatan Kedamaian Kota Bandar Lampung.
Penelitian ini menggunakan data primer melalui wawancara secara langsung
kepada 60 responden di Kecamatan Kedamaian Kota Bandar Lampung. Untuk
mencapai tujuan, dalam penelitian ini menggunakan analisis regresi berganda
dengan pendekatan Ordinary Least Square (OLS). Hasil analisis regresi
menunjukkan bahwa jumlah retail modern dan jarak retail modern berpengaruh
signifikan terhadap target penjualan, pertumbuhan penjualan dan b/c ratio dan
kinerja usaha
Kata kunci: jarak, jumlah minimarket, kinerja usaha, retail modern, toko
tradisional
date: 2019
date_type: published
publisher: FAKULTAS EKONOMI DAN BISNIS
place_of_pub: UNIVERSITAS LAMPUNG
citation:   Raniken Falutvi Syafarman, 1411021088  (2019) DAMPAK KEBERADAAN RETAIL MODERN TERHADAP WARUNG TRADISIONAL DI KECAMATAN KEDAMAIAN KOTA BANDAR LAMPUNG.  FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.     
document_url: http://digilib.unila.ac.id/54425/1/ABSTRAK.pdf
document_url: http://digilib.unila.ac.id/54425/2/SKRIPSI%20FULL.pdf
document_url: http://digilib.unila.ac.id/54425/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf