?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PERSEPSI+MASYARAKAT+TERHADAP+PERMINTAAN+MOBIL+TOYOTA+AVANZA+DI+KOTA+BANDAR+LAMPUNG&rft.creator=Alfian+Dwiky+Irsandi%2C+1411021011&rft.subject=HB+Economic+Theory&rft.description=This+research+aims+to+see+public+perception+toward+the+demand+of+Toyota+Avanza+in+Bandar+Lampung.+The+demand+of+Toyota+Avanza+assumed+to+consumer+satisfaction+level+toward+Toyota+Avanza+in+Bandar+Lampung.+This+research+uses+primary+data+which+is+obtained+from+questionnaire+and+interview+with+Toyota+Avanza+owner+and+this+research+uses+descriptive+analysis+method+and+Crosstab.The+result+shows+that+there+is+a+linkages+between+consumer+satisfaction+and+public+perception+of+Toyota+Avanza+prices%2C+linkages+between+consumer+satisfaction+and+public+perception+of+other+cars+prices+and+there+is+a+linkage+between+income+variable+and+public+perception+on+Toyota+Avanza+price.%0D%0AKeywords%3A+Car+Deman%2C+CrossTab%2C+Public+Perception%2C%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+persepsi+masyarakat+terhadap+permintaan+mobil+Toyota+Avanza+di+Kota+Bandar+Lampung.+Permintaan+mobil+Toyota+Avanza+diukur+dengan+tingkat+kepuasan+konsumen+terhadap+mobil+Toyota+Avanza+di+Kota+Bandar+Lampung.+Penelitian+ini+menggunakan+data+primer+yang+diperoler+dari+kuesioner+dan+hasil+wawancara+para+pemilik+mobil+Toyota+Avanza.+Penelitian+ini+menggunakan+analisis+deskriptif+yaitu+analisis+CrossTab.+Hasil+penelitian+ini+dapat+disimpulkan+bahwa+terdapat+keterkaitan+antara+kepuasan+konsumen+dan+Persepsi+masyarakat+tentang+Harga+mobil+Toyota+Avanza%2C+terdapat+keterkaitan+kepuasan+konsumen+dan+Persepsi+masyarakat+tentang+Harga+mobil+lain+dan+terdapat+keterkaitan+antara+pendapatan+dan+Persepsi+masyarakat+tentang+Harga+mobil+Toyota+Avanza.%0D%0AKata+Kunci%3A+CrossTab%2C+Permintaan+Mobil%2C+Persepsi+Masyarakat.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54478%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54478%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54478%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Alfian+Dwiky+Irsandi%2C+1411021011++(2019)+ANALISIS+PERSEPSI+MASYARAKAT+TERHADAP+PERMINTAAN+MOBIL+TOYOTA+AVANZA+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54478%2F