?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CUSTOMER+RELATIONSHIP+MARKETING+(CRM)+TERHADAP%0D%0ALOYALITAS+PELANGGAN%0D%0A(Studi+pada+Pelanggan+yang+Memiliki+Kartu+VIP+Chandra+Super+Store%0D%0Adi+Bandar+Lampung)&rft.creator=Siti+Nur+Afizah%2C+1511011137&rft.subject=HB+Economic+Theory&rft.description=Penelitian++ini++bertujuan++untuk++mengetahui++pengaruh+variabel++dari+Customer%0D%0ARelationship++Marketing+(CRM)++yaitu++komunikasi++(Communication)%2C++kepercayaan%0D%0A(Trust)%2C++empati++(Empathy)%2C++komitmen++(Commitment)++terhadap++loyalitas++pelanggan%0D%0Ayang+memiliki+kartu+VIP+Chandra.+Responden+penelitian+ini+adalang+pelanggan+yang%0D%0Amenggunakan+kartu+VIP+Chandra+ketika+berbelanja+di+Chandra+Super+Store+Bandar%0D%0ALampung.++Sampel++penelitian++ini++berjumlah++100++responden++dan++teknik++analisis++yang%0D%0Adigunakan++adalah++regresi++linier++berganda.++Setelah++dilakukan++perhitungan++diperoleh%0D%0Ahasil++bahwa++variabel++yang++berpengaruh++terbesar++adalah++variabel++komunikasi%0D%0A(Communication)++lalu++diikuti++variabel++kedua++kepercayaan++(Trust)%2C++variabel++ketiga%0D%0Aempati+(Empathy)+dan+variabel+yang+pengaruh+terkecilnya+adalah+variabel+komitmen%0D%0A(Commitment).++Hipotesis++pada++penelitian++ini++diterima++karena++faktor++kesalahan++lebih%0D%0Akecil+daripada+nilai+kesalahan+yang+dapat+diterima.%0D%0ASaran+penelitian+ini+adalah+ritel+Chandra+Super+Store+harus+tetap+berkomitmen+bahwa%0D%0Apelanggan++yang++memiliki++kartu++VIP++Chandra++akan++terus++mendapatkan++banyak%0D%0Amanfaat+dengan+adanya+kartu+VIP+Chandra+dan+meningkatkan+komunikasinya+kepada%0D%0Apara+pelanggan+dengan+cara+pihak+Chandra+Super+Store+memberi+peringatan+kepada%0D%0Apelanggan++yang++memiliki++kartu++VIP++Chandra++bahwasanya++kapan++berakhirnyakupon%0D%0Atersebut++dikumpulkan++dan++waktu++kapan++akan++diumumkannya++pemenang++kupon%0D%0Atersebut.+Hal+lain+yang+dapat+dilakukan+adalah+selalu+memberikan+informasi+yang+terupdate+kepada++pelanggan++yang++memiliki++kartu++VIP++Chandra++serta++diharapkan++pada%0D%0Apenelitian++selanjutnya++dapat++menambahkan++variabel++kepuasan++pelanggan++sebagai%0D%0Amediasi+dalam+mencapai+loyalitas+pelanggan.%0D%0AKata+kunci+%3A+komunikasi+(Communication)%2C+empati+(Empathy)%2C+kepercayaan+(Trust)%2C%0D%0Akomitmen+(Commitment)+dan+loyalitas+pelanggan%0D%0A%0D%0AThe+research+aims+to+determine+the+effect+of+variables+from+Customer+Relationship%0D%0AMarketing++(CRM)%2C++namely++communication%2C++trustment%2C++empathy%2C++commitment++to++the%0D%0Aloyalty+of+customers+who+have+a+Chandra+VIP++card.+This+research+respondent+is+a%0D%0Acustomer++who++uses+Chandra++VIP++cards++when++shopping++at++Chandra++Super++Store%0D%0ABandar+Lampung.+The+sample+of+this+research+is+amounted+to+100+respondents+and%0D%0Athe+analysis+technique+used+was+multiple+linear+regression.+After+the+calculation%2C+the%0D%0Aresults++show++that++the++variable++that++has++the++greatest++influence++is++the++communication%0D%0Avariable%2C+followed+by+the+second+variable+is+trustment%2C+the+third+variable+is+empathy%0D%0Aand++the++variable++whose++smallest++influence++is++the++Commitment++variable.++The%0D%0Ahypothesis++in++the++research++is++accepted++because+the++error++factor++is++smaller++than++the%0D%0Aacceptable+error+value.%0D%0AThe++suggestion++of++this++research++is+the++Chandra++Super++Store++retail++must++remain%0D%0Acommitted+that+customers+who+have+the+Chandra+VIP+card+will+continue+to+get+many%0D%0Abenefits+with+the+Chandra+VIP+card+and+increase+their+communication+to+customers%0D%0Aby+way+of+giving+Chandra+Super+Store+a+warning+to+customers+who+have+Chandra%0D%0AVIP+cards+that+when+the+coverage+is+collected+and+the+time+when+the+coupon+winner%0D%0Awill++be++announced.++Another++thing++that++can++be++done+is++to++always++provide++updated%0D%0Ainformation++to++customers++who++have++a++Chandra+VIP++Card++and++is++can++add++customer%0D%0Asatisfaction+variables+as+mediation+in+achieving+customer+loyalty.%0D%0AKeywords%3A+communication%2C++empathy%2C+trustment%2C+commitment%2C++and+loyalty++of%0D%0Acustomers.&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54600%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54600%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54600%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Siti+Nur+Afizah%2C+1511011137++(2019)+PENGARUH+CUSTOMER+RELATIONSHIP+MARKETING+(CRM)+TERHADAP+LOYALITAS+PELANGGAN+(Studi+pada+Pelanggan+yang+Memiliki+Kartu+VIP+Chandra+Super+Store+di+Bandar+Lampung).++Fakultas+Ekonomi+dan+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54600%2F