?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK%2C+CITRA+MEREK+DAN+HARGA%0D%0ATERHADAP+MINAT+BELI+SMARTPHONE+XIAOMI%0D%0ADI+BANDAR+LAMPUNG&rft.creator=WILDAN%2C+1441011062&rft.subject=+&rft.description=Xiaomi+adalah+salah+satu+vendor+smartphone+yang+populer+saat+ini+untuk+itu%0D%0AXiaomi+terus+meningkatkan+kualitas+produk%2C+citra+merek+dan+harga+untuk+terus%0D%0Ameningkatkan+minat+beli+konsumen.+Permasalahan+yang+perlu+diteliti+di+ketahui%0D%0Abahwa+apakah+kualitas+produk+berpengaruh+terhadap+minat+beli+smartphone%0D%0AXiaomi%2C+apakah+citra+merek+berpengaruh+tehadap+minat+beli+smartphone+Xiaomi%2C%0D%0Aapakah+harga+berpengaruh+tehadap+minat+beli+smartphone+Xiaomi+dan+apakah%0D%0Akualitas+produk%2C+citra+merek+dan+harga+secara+bersama+berpengaruh+tehadap+minat%0D%0Abeli+smartphone+Xiaomi.+Metode+pengumpulan+data+dalam+penelitian+ini+adalah%0D%0Akuesioner+dan+studi+pustaka+yang+di+tunjukkan+kepada+85+pelanggan.+Berdasarkan%0D%0Ahasil+penelitian+dan+pembahasan+dengan+regresi+linier+berganda+menunjukkan%0D%0Ahasil+terdapat+pengaruh+yang+signifikan+hal+ini+di+tunjukkan+oleh+nilai+Koefesien%0D%0ADeterminasi+(R+Square)+sebesar+64.0%25+sedangkan+sisanya+36%25+minat+beli%0D%0Asmartphone+Xiaomi+dipengaruhi+oleh+faktor-faktor+lain.+Secara+parsial+pengujian%0D%0Adilakukan+dengan+uji+t+dengan+nilai+signifikasi+untuk+variabel+kualitas+produk+dan%0D%0Aharga+masing-masing+variabel+lebih+kecil+dibandingkan+dengan+nilai+alpha%0D%0Apenelitian+5%25+sementara+itu+untuk+nilai+signifikasi+untuk+variabel+citra+merek%0D%0Amemiliki+nilai+yang+lebih+besar+jika+dibandingkan+dengan+nilai+alpha+penelitian%0D%0A5%25%2C+dengan+demikian+hipotesis+yang+sudah+di+rumuskan+dapat+teruji.%0D%0AKata+Kunci%3AKualitas+Produk%2C+Citra+Merek%2C+Harga%2C+Minat+Beli%0D%0AXiaomi+is+currently+one+of+the+leading+brands+for+smartphone+vendorsfor+which%0D%0Areason+Xiaomi+keeps+a+constant+effort+in+order+to+maintain+customer+interest.+The%0D%0Aquestion+is%2C+whether+each+of+either+variables+(product+quality%2C+brand+image%2C+and%0D%0Aprice)+hold+influence+over+customer's+buying+interest%3B+or%2C+rather+than+on+separate%0D%0Ainstances%2C+the+three+variables+hold+influence+at+the+same+time+towards+customer's%0D%0Abuying+interest.The+data+collection+method+for+this+research+is+through%0D%0Aquestionnaires+directed+at+roughly+85+customers+as+samples+and+literature%0D%0Areview.Based+on+the+results+of+data+processing+through+multiple+linear%0D%0Aregressions%2C+it+is+shown+that+a+significant+influence+of+64%25+Determinant+(R2)+is%0D%0Aheld+by+the+variables+mentioned+above%2C+while+the+remaining+36%25+shows+that+the%0D%0Acustomers'+buying+interest+is+affected+by+other+factors.Partial+tests+are+done%0D%0Athrough+T+tests+with+the+significance+value+for+the+variable+product+quality+and%0D%0Aprice+each+lesser+than+alpha+score+of+5%25%3B+while+the+significance+value+of+brand%0D%0Aimage+variable+is+more+than+5%25%2C+hence%2C+the+hypotheses+deduced+can+be+tested%0D%0AKeywords%3AProduct+Quality%2C+Brand+Image%2C+Price%2C+Buying+Interest&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54605%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54605%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54605%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++WILDAN%2C+1441011062++(2019)+PENGARUH+KUALITAS+PRODUK%2C+CITRA+MEREK+DAN+HARGA+TERHADAP+MINAT+BELI+SMARTPHONE+XIAOMI+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54605%2F