?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CELEBRITY+ENDORSER+TERHADAP+MINAT+BELI+KONSUMEN+DI+BANDAR+LAMPUNG+(STUDI+PADA+ISYANA+SARASVATI+DALAM+IKLAN+TOKOPEDIA+VERSI+BAD+HAIR+DAY)&rft.creator=W+ELLA+KUSUMA+DEWI%2C+1511011074&rft.subject=HB+Economic+Theory&rft.description=E-commerce+merupakan+penggunaan+jaringan+komunikasi+dan+komputer+untuk+melaksanakan+proses+bisnis.+Tokopedia+merupakan+salah+satu+marketplace+di+Indonesia+yang+mengusung+model+bisnis+online+sebagai+penyedia+layanan+jual-beli+online.+Salah+satunya+dengan+menggunakan+celebrity+endorser+untuk+membantu+pemasaran+dengan+menjalin+komunikasi+antara+celebrity+endorser+dengan+Perusahaan+dalam+menghadapi+pesaingnya.+Masalah+yang+dialami+Tokopedia+yaitu+penurunan+pengunjung+pada+bulan+Apri-Juni+2018.+Permasalahan+dalam+penelitian+ini+adalah+apakah+Dimensi+Celebrity+Endorser+seperti+Daya+Tarik%2C+Kepercayaan+dan+Keahlian+Berpengaruh+Terhadap+Minat+Beli+Konsumen.+Tujuan+dari+penelitian+adalah+untuk+mengetahui+Pengaruh+Daya+Tarik%2C+Kepercayaan+dan+Keahlian+Terhadap+Minat+Beli+Konsumen.+Jenis+penelitian+ini+menggunakan+deskriptif+kuantitatif.+Sampel+dalam+penelitian+ini+100+responden+dengan+metode+non-probability+sampling.+Metode+analisis+yang+digunakan+adalah+regresi+linear+berganda+dan+pengujian+hipotesis+menggunakan+uji+dterminasi(R2)%2C+uji+T+dan+uji+F.+Hasil+analisis+diperoleh+bahwa+variabel+Daya+Tarik%2C+Kepercayaan+dan+Keahlian+berpengaruh+positif+dan+signifikan+terhadap+Minat+Beli+Konsumen+dengan+nilai+variabel+terbesar+yaitu+Daya+Tarik+dan+Kepercayaan+menjadi+variabel+dengan+nilai+terendah.+Kata+kunci+%3A+Daya+tarik%2C+Kepercayaan%2C+Keahlian+dan+Minat+Beli+Konsumen.%0D%0AE-commerce+is+the+use+of+communication+networks+and+computers+to+carry+out+business%0D%0Aprocesses.+Tokopedia+is+one+of+the+marketplace+in+Indonesia+that+carries+an+online+business%0D%0Amodel+as+an+online+buying+and+selling+service+provider.+One+of+them+is+by+using+celebrity%0D%0Aendorsers+to+help+marketing+by+establishing+communication+between+celebrity+endorsers+and+the%0D%0ACompany+in+dealing+with+competitors.+The+problem+experienced+by+Tokopedia+is+the+decrease+in%0D%0Avisitors+in+the+month+of+Apri-June+2018.+The+problem+in+this+study+is+whether+the+Dimensions+of%0D%0ACelebrity+Endorsers+such+as+Attractiveness%2C+Trust+and+Expertise+Influence+the+Consumer%0D%0APurchase+Interest.+The+purpose+of+the+study+was+to+determine+the+effect+of+attraction%2C+trust+and%0D%0Aexpertise+on+consumer+buying+interests.+This+type+of+research+uses+descriptive+quantitative.+The%0D%0Asample+in+this+study+was+100+respondents+using+a+non-probability+sampling+method.+The%0D%0Aanalytical+method+used+is+multiple+linear+regression+and+hypothesis+testing+using+a+termination%0D%0Atest+(R2)%2C+T+test+and+F+test.+The+analysis+results+show+that+the+Attractiveness%2C+Trust+and+Expertise%0D%0Avariables+have+a+positive+and+significant+effect+on+Consumer+Buying+Interests+with+the+largest%0D%0Avariable+value+namely+Attractiveness+and+Trust+becomes+the+lowest+value+variable.%0D%0AKeywords%3A+Attractiveness%2C+Trust%2C+Expertise+and+Consumer+Buying+Interest&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54609%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54609%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54609%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++W+ELLA+KUSUMA+DEWI%2C+1511011074++(2019)+PENGARUH+CELEBRITY+ENDORSER+TERHADAP+MINAT+BELI+KONSUMEN+DI+BANDAR+LAMPUNG+(STUDI+PADA+ISYANA+SARASVATI+DALAM+IKLAN+TOKOPEDIA+VERSI+BAD+HAIR+DAY).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54609%2F