?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+LEMBAGA+KURSUS+DAN+PELATIHAN%0D%0AGOGOCOURSE+DI+BANDAR+LAMPUNG&rft.creator=Rohmadhani+Tanjung%2C+1211011138&rft.subject=+&rft.description=Strategic+Management+is+one+of+the+most+important+tasks+that+managers+in%0D%0Aorganizations+are+to+accomplish.+This+situation+applies+to+GoGoCourse+which+is%0D%0Aengaged+in+the+service+of+training+and+course+of+TOEFL+and+IELTS.+The+purpose%0D%0Aof+this+research+is+to+find+out+strategies+that+can+be+used+by+GoGoCourse+to%0D%0Adevelop+their+business.+This+research+use+SWOT+and+QSPM+analysis.+The+stages%0D%0Acarried+out+are+by+assessing+the+factors+of+strength%2C+weakness%2C+opportunities%2C+and%0D%0Athreats.+The+weight+and+importance+of+each+factor+was+defined+by+the+company%0D%0Amanagers+and+they+were+interviewed+and+questionnaire.+The+total+score+are+3%2C006%0D%0Aand+2%2C975+based+on+IFE+and+EFE+matrix.+The+result+of+IE+matrix+show+that%0D%0AGoGoCourse+are+in+grow+and+develop+position+(quadrant+IV)+with+the+main%0D%0Astrategy+is+an+intensive+strategy.+SWOT+matrix+analysis+show+9+strategies+were%0D%0Agenerated+with+QSPM+are+innovate+on+facilities+and+products%2C+expand+marketing%0D%0Athrough+social+media+by+intensifying+promotions%2C+maintain+good+relation+with%0D%0Astakeholders%2C+guarantee+product+quality%2C+using+media+and+promotion+materials%0D%0Athat+attract+consumer+interest%2C+improve+the+quality+of+service+to+consumer%2C%0D%0Aapplying+competitive+price%2C+evaluating+GoGoCourse+performance+to+face+the%0D%0Acompetition%2C+forming+a+creative+team+for+the+promotion+section.%0D%0AKeywords+%3A+LKP+GoGoCourse%2C+Internal+Factors%2C+External+Factors%2C+IFE+Matrix%2C%0D%0AEFE+Matrix%2C+IE+Matrix%2C+SWOTMatrix%2C+QSPM%0D%0AManajemen+strategi+merupakan+salah+satu+tugas+penting+yang+harus+diselesaikan%0D%0Aoleh+seorang+manajer+di+dalam+sebuah+organisasi+atau+perusahaan.+Hal+ini%0D%0Atentunya+juga+berlaku+untuk+Lembaga+Kursus+dan+Pelatihan+GoGoCourse+yang%0D%0Abergerak+di+bidang+penyedia+pelayanan+jasa+kursus+dan+pelatihan+TOEFL+dan%0D%0AIELTS.+Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+strategi+yang+dapat%0D%0Adigunakan+oleh+LKP+GoGoCourse+untuk+mengembangkan+usahanya.+Penelitian%0D%0Aini+menggunakan+analisis+SWOT+dan+QSPM.+Tahapan+yang+dilakukan+adalah%0D%0Adengan+melakukan+penilaian+faktor+kekuatan%2C+kelemahan%2C+peluang%2C+dan+ancaman.%0D%0APenentuan+bobot+dan+peringkat+untuk+setiap+faktor+diberikan+oleh+pihak%0D%0Amanajemen+melalui+proses+wawancara+dan+pemberian+kuesioner.+Berdasarkan%0D%0Amatriks+IFE+dan+EFE+menghasilkan+total+skor+sebesar+3%2C006+dan+2.974.+Hasil%0D%0Amatriks+IE+yaitu+LKP+GoGoCourse+terdapat+pada+posisi+tumbuh+dan+berkembang%0D%0A(kuadran+IV)+dengan+strategi+utama+yaitu+strategi+intensif.+Berdasarkan+analisis%0D%0Amatriks+SWOT+maka+dihasilkan+9+strategi+dengan+perioritas+strategi+berdasarkan%0D%0Ahasil+QSPM+yaitu+berinovasi+pada+fasilitas+dan+produk+yang+ditawarkan%2C%0D%0Amemperluas+pemasaran+melalui+media+sosial+dengan+mengintensifkan+promosi%0D%0Apada+pasar+konsumen+yang+dituju%2C+menjaga+hubungan+baik+dengan+pihak+luar%0D%0Auntuk+meningkatkan+loyalitas%2C+memberikan+jaminan+kualitas+terhadap+produk%0D%0Ayang+ditawarkan%2C+menggunakan+media+dan+bahan+promosi+yang+menarik+minat%0D%0Akonsumen%2C+meningkatkan+kualitas+pelayanan+kepada+konsumen+dengan%0D%0Asemaksimal+mungkin%2C+menerapkan+harga+bersaing+pada+produk+yang+ditawarkan%2C%0D%0Aevaluasi+kinerja+LKP+GoGoCourse+dalam+menghadapi+persaingan%2C+membentuk%0D%0Atim+kreatif+untuk+bagian+promosi+LKP+GoGoCourse.%0D%0AKata+Kunci+%3A+LKP+GoGoCourse%2C+Faktor+Internal%2C+Faktor+Eksternal%2C+Matriks+IFE%2C%0D%0AMatriks+EFE%2C+Matriks+IE%2C+Matriks+SWOT%2C+QSPM.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54678%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54678%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54678%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASDAN.pdf&rft.identifier=++Rohmadhani+Tanjung%2C+1211011138++(2019)+ANALISIS+STRATEGI+BISNIS+LEMBAGA+KURSUS+DAN+PELATIHAN+GOGOCOURSE+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54678%2F