?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=UPAYA+NATION+BRANDING+WONDERFUL+INDONESIA+DI+CHINA+%0D%0ADALAM+MEMPROMOSIKAN+SEKTOR+PARIWISATA+INDONESIA+%0D%0ATAHUN+2011-2016%0D%0A&rft.creator=MEKA+NURHADI%2C+1316071033&rft.subject=H+Social+Sciences+(General)&rft.description=Indonesia+negara+yang+memiliki+pariwisata+beragam+dan+indah+namun+%0D%0Apariwisatanya+masih+tertinggal+dibandingkan+dengan+negara+yang+ada+di+ASEAN%2C+%0D%0AIndonesia+menduduki+posisi+ke+empat+pada+persaingan+pariwisata.+Tujuan+dari+%0D%0Apenelitian+ini+adalah+untuk+melihat+upaya+dari+kegiatan+nation+branding+wonderful+%0D%0AIndonesia+dalam+mempromosikan+pariwisata+Indonesia+di+China+dari+tahun+2011+%0D%0Ahingga+tahun+2016.+Metode+yang+digunakan+dalam+penelitian+ini+menggunakan+%0D%0Apendekatan+kualitatif+deskriptif%2C+dengan+teknik+data+wawancara+dan+studi+%0D%0Akepustakaan.+Hasil+dari+penelitian+ini+adalah+Indonesia+telah+berhasil+menerapkan+%0D%0Akonsep+nation+branding+wonderful+Indonesia+di+China+dengan+memaksimalkan+%0D%0Astrategi+promosi+brand+and+competitive+identity+branding%2C+marketing%2C+and+%0D%0Apromotion%2C+market+and+segment.+Berdasarkan+hasil+dari+penelitian+ini+diharapkan+%0D%0Akepada+pemerintah+Indonesia%2C+dapat+mengimplementasikan+konsep+nation+%0D%0Abranding+ke+dalam+program-program+yang+mudah+dilakukan+oleh+masyarakat%2C+%0D%0Apada+pelaksanaan+konsep+nation+branding+wonderful+indonesia+diperlukan+upaya+%0D%0Apada+masyarakat+dalam+menciptakan+produk+yang+identik+dengan+Indonesia+%0D%0Asehingga+keberhasilan+konsep+tersebut+akan+mendorong+perekonomian+masyarakat+%0D%0AIndonesia.+%0D%0AKata+Kunci%3A+Destination+Tourism+Branding%2C+Wonderful+Indonesia%2C+China.%0D%0AIndonesia+is+a+country+that+has+diverse+and+beautiful+tourism+but+its+tourism+is+still+%0D%0Alagging+behind+compared+to+countries+in+ASEAN%2C+Indonesia+occupies+the+fourth+%0D%0Aposition+in+tourism+competition.+The+purpose+of+this+study+was+to+look+at+the+%0D%0Aefforts+of+Indonesia's+wonderful+nation+branding+in+promoting+Indonesian+tourism+%0D%0Ain+China+from+2011+to+2016.+The+method+used+in+this+study+used+a+descriptive+%0D%0Aqualitative+approach%2C+with+interview+data+and+literature+study+techniques.+The+%0D%0Aresult+of+this+study+is+that+Indonesia+has+succeeded+in+applying+the+concept+of+%0D%0Awonderful+Indonesian+nation+branding+in+China+by+maximizing+brand+promotion+%0D%0Astrategies+and+competitive+branding%2C+marketing%2C+and+promotion%2C+market+and+%0D%0Asegment.+Based+on+the+results+of+this+study%2C+it+is+expected+that+the+Indonesian+%0D%0Agovernment+can+implement+the+concept+of+nation+branding+in+programs+that+are+%0D%0Aeasily+carried+out+by+the+community%2C+in+the+implementation+of+the+concept+of+%0D%0AIndonesian+nation+branding%2C+it+requires+efforts+to+create+products+that+are+%0D%0Asynonymous+with+Indonesia+so+that+the+success+of+the+concept+will+encourage+the+%0D%0Aeconomy+of+the+Indonesian+people.%0D%0AKeywords%3A+Destination+Tourism+Branding%2C+Wonderful+Indonesia%2C+China%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54741%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54741%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54741%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MEKA+NURHADI%2C+1316071033++(2019)+UPAYA+NATION+BRANDING+WONDERFUL+INDONESIA+DI+CHINA+DALAM+MEMPROMOSIKAN+SEKTOR+PARIWISATA+INDONESIA+TAHUN+2011-2016.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54741%2F