?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEMUDAHAN+PENGGUNAAN+(USABILITY)+TERHADAP+KEPUASAN+DAN+DAMPAKNYA+PADA+LOYALITAS+PENGGUNA%0D%0ABCA+MOBILE+DI+BANDAR+LAMPUNG&rft.creator=Nofia+Rizki+Putri%2C+1511011062&rft.subject=HB+Economic+Theory&rft.description=Perkembangan+teknologi+informasi%2C+telekomunikasi+dan+internet+menyebabkan+mulai+munculnya+beragam+aplikasi+bisnis+berbasis+internet.+Salah+satu+bank+yang+memanfaatkan+teknologi+internet+dalam+melayani+nasabahnya+adalah+Bank+Cental+Asia+dengan+BCA+M-Banking.+Permasalahan+penelitian+ini+apakah+variabel+usability+memiliki+pengaruh+terhadap+kepuasan+variabel+dan+apakah+variabel+usability+berpengaruh+positif+signifikan+tidak+langsung+terhadap+loyalitas+dengan+dimediasi+variabel+kepuasan.+Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kepuasan+dan+usability+terhadap+loyalitas+dan+dampaknya+pada+positif+loyalitas.+Sampel+penelitian+ini+berjumlah+100+dan+dianalisis+menggunakan+regresi+linear+berganda.+Hasil+penelitian+diketahui+bahwa+Hipotesis+yang+menyatakan+bahwa+usability+berpengaruh+positif+terhadap+kepuasan+nasabah+dapat+diterima.+Hipotesis+kedua+penelitian+ini+yang+menyatakan+bahwa+usability+berpengaruh+positif+terhadap+loyalitas+dimediasi+oleh+variabel+kepuasan+dapat+diterima.+Saran+yang+diajukan+adalah+BCA+perlu+memperbaiki+koneksi+layanan+M-Banking+sehingga+kegagalan+saat+konsumen+bertransaksi+dapat+dihindari+dengan+cara+bekerjasama+dengan+provider+telekomunikasi+sehingga+mendapatkan+jaminan+koneksi+internet+yang+handal.+Serta+peningkatan+kemampuan+operator+dapat+dilakukan+dengan+pelatihan+agar+kecepatan+dan+ketepatan+layanan+dapat+ditingkatkan+Kata+kunci+%3A+usability%2C+kepuasan+dan+loyalitas%0D%0AThe+development+of+information+technology%2C+telecommunications+and+the+internet%0D%0Ahas+led+to+the+emergence+of+various+internet-based+business+applications.+One%0D%0Abank+that+utilizes+internet+technology+in+serving+its+customers+is+the+Cental+Asia%0D%0ABank+with+BCA+M-Banking.+The+problem+of+this+research+is+whether+usability%0D%0Avariables+have+an+influence+on+satisfaction+of+variables+and+whether+usability%0D%0Avariables+have+a+significant+positive+indirect+effect+on+loyalty+with+mediated%0D%0Asatisfaction+variables.%0D%0AThis+study+aims+to+determine+the+effect+of+satisfaction+and+usability+on+loyalty+and%0D%0Aits+impact+on+positive+loyalty.+The+sample+of+this+study+amounted+to+100+and%0D%0Aanalyzed+using+multiple+linear+regression.+The+results+of+the+study+revealed+that%0D%0Athe+hypothesis+that+usability+had+a+positive+effect+on+customer+satisfaction+was%0D%0Aacceptable.+The+second+hypothesis+of+this+study+which+states+that+usability+has+a%0D%0Apositive+effect+on+loyalty+is+mediated+by+acceptable+satisfaction+variables.%0D%0AThe+suggestion+is+that+BCA+needs+to+improve+the+M-Banking+service+connection%0D%0Aso+that+failures+when+consumers+transact+can+be+avoided+by+cooperating+with%0D%0Atelecommunications+providers+so+that+they+get+a+reliable+internet+connection%0D%0Aguarantee.+As+well+as+increasing+operator+capacity+can+be+done+by+training+so+that%0D%0Athe+speed+and+accuracy+of+services+can+be+improved%0D%0AKeywords%3A+usability%2C+satisfaction+and+loyalty&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54742%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54742%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54742%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Nofia+Rizki+Putri%2C+1511011062++(2019)+PENGARUH+KEMUDAHAN+PENGGUNAAN+(USABILITY)+TERHADAP+KEPUASAN+DAN+DAMPAKNYA+PADA+LOYALITAS+PENGGUNA+BCA+MOBILE+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54742%2F