?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=EFFECT+OF+GENDER+ON+CUSTOMER+LOYALTY+%3A%0D%0ADIMENSSION+OF+RELATIONSHIP+MARKETING+ON+CUSTOMER+BRI+%0D%0ABRITAMA+TANJUNG+KARANG+BANDAR+LAMPUNG&rft.creator=Ayu+Lestari+Pasmawati%2C+1511011043&rft.subject=HB+Economic+Theory&rft.description=The+problem+in+this+study+is+the+number+of+competitors+that+appear+as+well+as++the+%0D%0Alarge+number+of+complaints+from+BRI+Britama+Tanjung+Karang+Bandar+Lampung+%0D%0Acustomers.++This++study++aims++to++examine++the++effect++of++gender++moderation++on+%0D%0Arelationship++marketing++dimensions++on++loyalty.++The++dimensions++of++relationship+%0D%0Amarketing++investigated++include++trust%2C++commitment%2C++communication%2C++and++problem+%0D%0Ahandling.%0D%0AData++analysis++techniques++using++Hierarchical++Multiple++Regression++Analysis.+%0D%0ASampling+using+random+sampling.+Respondents+are+active+BRI+customers+who+use+%0D%0ABritama+savings+products+at+BRI+Tanjung+Karang+Bandar+Lampung+as+many+as+%0D%0A100+respondents.%0D%0AThe++results++showed++that++gender++moderated++the++dimensions++of++relationship+%0D%0Amarketing++which++consisted++of++trust%2C++commitment%2C++communication%2C++and++problem+%0D%0Asolving+towards+BRI+Britama+Tanjung+Karang+Bandar+Lampung+customer+loyalty.+%0D%0AThe+trust+variable+has+the+biggest+influence+on+customer+loyalty.%0D%0AKeywords+++%3A+Relationship+Marketing%2C+Trust%2C+Commitment%2C+Communication%2C+%0D%0AConflict+Handling%2C+Customer+Loyalty%2C+Gender.%0D%0A%0D%0APermasalahan+dalam+penelitian+ini+adalah+banyaknya+pesaing++yang+muncul+serta+%0D%0Abanyaknya++jumlah++keluhan++nasabah++BRI++Britama++Tanjung++Karang++Bandar+%0D%0ALampung+yang+masuk.+Penelitian+ini+bertujuan+untuk+menguji+pengaruh+moderasi+%0D%0Agender++pada++dimensi++relationship++marketing++terhadap++loyalitas.++Dimensi+%0D%0Arelationship+marketing+yang+diteliti+meliputi+kepercayaan%2C+komitmen%2C+komunikasi%2C+%0D%0Adan+penanganan+masalah.%0D%0ATeknik++analisis++data++menggunakan++Hierarchical++Multiple++Regression++Analysis.+%0D%0APengambilan+sampel+menggunakan++random++sampling.+Responden+adalah+nasabah+%0D%0Aaktif++BRI++yang++menggunakan++produk++tabungan++Britama++pada++BRI++Tanjung+%0D%0AKarang+Bandar+Lampung+sebanyak+100+responden.%0D%0AHasil++penelitian++diperoleh++bahwa++gender++memoderasi++dimensi++relationship+%0D%0Amarketing+yang+terdiri+dari+kepercayaan%2C+komitmen%2C+komunikasi%2C+dan+penanganan+%0D%0Amasalah++terhadap++loyalitas++nasabah++BRI++Britama++Tanjung++Karang++Bandar+%0D%0ALampung.++Variabel++kepercayaan++memiliki++pengaruh++terbesar++terhadap++loyalitas+%0D%0Anasabah.%0D%0AKata+kunci++%3A+Relationship+Marketing%2C+Kepercayaan%2C+Komitmen%2C+Komunikasi%2C+%0D%0APenanganan+Masalah%2C+Loyalitas+Nasabah%2C+Gender.&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54757%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54757%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54757%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Ayu+Lestari+Pasmawati%2C+1511011043++(2019)+EFFECT+OF+GENDER+ON+CUSTOMER+LOYALTY+%3A+DIMENSSION+OF+RELATIONSHIP+MARKETING+ON+CUSTOMER+BRI+BRITAMA+TANJUNG+KARANG+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54757%2F