title: THE INFLUENCE OF GENERIC COMPETITIVE ENVIRONMENTAL  STRATEGIES ON MARKET VALUE IN MANUFACTURING  COMPANIES LISTED ON INDONESIA STOCK EXCHANGE
creator: NABILA FEMILIANA, 1311011112
subject: HB Economic Theory
description: The objective of this research is to provide empirical evidence on how market  value the generic competitive environmental strategies pursued by the companies.  This research uses price book value (PBV) as a measure of market value. The  sample of 113 manufacturing companies listed on Indonesia Stock Exchange  period 2014 – 2017 were analyzed through panel regression of fixed effect model  and tested by using E-Views 9.    The analysis shows that generally, the generic competitive environmental  strategies positively and significantly enhance market value of the company.  Specifically, based on the coefficient and the significance level of confidence of  regression result shows that markets place a higher value on companies pursuing a  cost leadership strategy than differentiation strategy. The findings align legitimacy  and stakeholder theory as well as resource based theory arguments, and supports  previous literature.     Keyword: Cost Leadership Strategy, Differentiation Strategy, Market Value.   
publisher: FAKULTAS EKONOMI DAN BISNIS
date: 2019
type: Skripsi
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/54762/1/ABSTRACT.pdf
format: text
identifier: http://digilib.unila.ac.id/54762/2/SKRIPSI%20FULL.pdf
format: text
identifier: http://digilib.unila.ac.id/54762/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf
identifier:   NABILA FEMILIANA, 1311011112  (2019) THE INFLUENCE OF GENERIC COMPETITIVE ENVIRONMENTAL STRATEGIES ON MARKET VALUE IN MANUFACTURING COMPANIES LISTED ON INDONESIA STOCK EXCHANGE.  FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.     
relation: http://digilib.unila.ac.id/54762/