TY  - GEN
CY  - UNIVERSITAS LAMPUNG
ID  - eprints54762
UR  - http://digilib.unila.ac.id/54762/
A1  - NABILA FEMILIANA, 1311011112
Y1  - 2019///
N2  - The objective of this research is to provide empirical evidence on how market
value the generic competitive environmental strategies pursued by the companies.
This research uses price book value (PBV) as a measure of market value. The
sample of 113 manufacturing companies listed on Indonesia Stock Exchange
period 2014 ? 2017 were analyzed through panel regression of fixed effect model
and tested by using E-Views 9.

The analysis shows that generally, the generic competitive environmental
strategies positively and significantly enhance market value of the company.
Specifically, based on the coefficient and the significance level of confidence of
regression result shows that markets place a higher value on companies pursuing a
cost leadership strategy than differentiation strategy. The findings align legitimacy
and stakeholder theory as well as resource based theory arguments, and supports
previous literature.
 
Keyword: Cost Leadership Strategy, Differentiation Strategy, Market Value. 

PB  - FAKULTAS EKONOMI DAN BISNIS
TI  - THE INFLUENCE OF GENERIC COMPETITIVE ENVIRONMENTAL
STRATEGIES ON MARKET VALUE IN MANUFACTURING
COMPANIES LISTED ON INDONESIA STOCK EXCHANGE
AV  - restricted
ER  -