?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+FAKTOR-FAKTOR+PEMBENTUK+WORD+OF+MOUTH%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+DI+KAFE+FLAMBOJAN%0D%0ABANDAR+LAMPUNG%0D%0A&rft.creator=MUHAMMAD+VARIAN+ROLANDA%2C+1411011084&rft.subject=H+Social+Sciences+(General)&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+faktor-faktor+pembentuk%0D%0Aword+of+mouth+dan+keputusan+pembelian+di+Kafe+Flambojan+Bandar+Lampung.%0D%0APenelitian+ini+menggunakan+desain+penelitian+kausal.+Metode+pengambilan+sampel%0D%0Amenggunakan+metode+non+probability+sampling+dengan+teknik+purposive%0D%0Asampling.+Populasi+dalam+penelitian+ini+adalah+konsumen+yang+berada+di+Kafe%0D%0AFlambojan+dan+yang+pernah+berkunjung+ke+Kafe+Flambojan+dengan+jumlah%0D%0Asampel+100+responden.+Uji+validitas+dan+uji+reliabilitas+menggunakan+faktor%0D%0Aanalisis+dan+cronbach%E2%80%99s+alpha.+Analisis+data+menggunakan+regresi+linier+berganda%2C%0D%0Apengujian+hipotesis+menggunakan+uji+t+dan+uji+f%2C+serta+analisis+determinasi+(R%0D%0A2%0D%0A).+%0D%0AHasil+penelitian+ini+menunjukan+bahwa+faktor-faktor+pembentuk+word+of+mouth%0D%0Aberpengaruh+signifikan+terhadap+keputusan+pembelian+dengan+nilai+sebesar+97%2C5%25%0D%0Aserta+variabel+yang+memberikan+pengaruh+terbesar+yaitu+variabel+kepuasan+dengan%0D%0Anilai+beta+sebesar+28%2C7%25.+%0D%0A%0D%0A%0D%0AKata+kunci%3A+faktor-faktor+pembentuk+word+of+mouth%2C+keputusan+pembelian+%0D%0Ahe+purpose+of+this+research+was+to+determine+the+effect+of+word+of+mouth+form%0D%0Afactors+and+purchase+decision.+This+research+uses+a+causal+research+design.+%0D%0ASampling+method+using+non+probability+sampling+method+with+purposive+sampling%0D%0Atechnique.+The+population+in+this+research+were+consumen+in+Flambojan+Caf%C3%A9+and%0D%0Aconsumen+who+ever+visited+Flambojan+Caf%C3%A9+with+a+sample+of+100+respondents.+%0D%0AValidity+and+reliability+test+using+analysis+factor+and+cronbach's+alpha.+Data%0D%0Aanalysis+using+multiple+linear+regression%2C+hypothesis+test+using+t+test+and+f+test%2C%0D%0Aand+determination+analysis+(R2).+The+result+of+this+research+show+that+word+of%0D%0Amouth+and+destination+image+have+significant+influence+to+the+decision+of+visiting%0D%0Awith+value+97%2C5%25+and+variable+which+give+biggest+influence+that+is+satisfaction%0D%0Avariable+with+beta+value+28%2C7%25.%0D%0A%0D%0A%0D%0AKey+word%3A+Word+of+mouth+form+factors%2C+purchasing+decision+&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54763%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54763%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F54763%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+VARIAN+ROLANDA%2C+1411011084++(2019)+PENGARUH+FAKTOR-FAKTOR+PEMBENTUK+WORD+OF+MOUTH+TERHADAP+KEPUTUSAN+PEMBELIAN+DI+KAFE+FLAMBOJAN+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F54763%2F